christmas bows
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($1.55–$11.20) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Review moat
Great179.55avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£63K£63K/yr · 280K searches
Avg price
Bad£5.04avg listing price — sweet spot $15–$100
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Price range
Bad£1.55–£11.20cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, christmas bows is a £63K/yr Amazon United Kingdom market (280K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
christmas bows market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- £76K–£101K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #154
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 23.6%
- Avg brand age
- 23 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
47
Top-5 brand share
39%
Top 20: 86%
Top-5 click share
31%
Top 20: 72%
Open market
56%
- Zhenle10%
- Monqueen9%
- HOTUT8%
- Glick7%
- woric6%
- Dalababa5%
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -23.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 44.7×
Top christmas bows search terms
- pull bows40K/yr
- gift bow20K/yr
- gift bows for presents24K/yr
- pull bows for gift wrapping28K/yr
- pull bow11K/yr
- present bow9K/yr
- bow for present8K/yr
- large pull bows9K/yr
- birthday bows for presents5K/yr
- gift bows for presents stick on8K/yr
Top christmas bows products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Realjoy 100Pcs Pull Bows for Gift Wrapping 10 Colors
Zhenle£3.674.4★273 rev
HOTUT 12 Pcs Large Organza Pull Bow (6 Inch) Mixed Color Organza Pull Bows for Gift Wrapping Ribbon Bow Present Wrapping Pull Bow with Ribbon for Wedding Cars Party Decorations Birthday Christmas
HOTUT£5.884.4★180 rev
woric 16 Pull Bows 6 Inch Large Gift Wrapping Bows Mixed Colours
woric£6.284.5★46 rev
Tumihua 150-Pack Small Pull Bows for Gift Wrapping 25cm Reusable Bows with Assorted Colors Small Pull Bows Decorations for Presents Party Home Wedding Family & Business Use
Tumihua£3.814.4★81 rev
ZODKSNO 50pcs Large Pull Bows 5 Inch Wide Florist Bows Pull Flower Ribbon for Gift Wrapping (10 Colors)
ZODKSNO£8.283.7★11 rev
Newest
by launch date
8 Pcs Large Pull Bows 6 Inches Organza Bows for Gift Wrapping Big Bow for Present Wedding Birthday Valentines Day Flower Gift Boxes Decoration
chiying£4.255 rev
Daxiangsheng 5 Pcs Large Pull Bows Wrapping Pull Bow Ribbon Gold Bows for Gift Wrapping Organza Bows White for Wedding Baskets Presents Christmas Party Valentines Birthday Gift
Daxiangsheng£4.913 rev
150 Pcs Pull Bows Pull Bows for Gift Wrapping 25cm Wrapping Pulls Bow Ribbon Reusable Bow with Assorted Colors for Christmas New Year Birthday Wedding Thanksgiving Party Ornament
GKLILOV£4.636 rev
Dalababa 10 Pcs Curly Ribbon Bows for Gift Wrapping 4 Inch Spiral Satin Gift Bows for Christmas Wedding Birthday Party Wall Decorations Crafting - Colourful
Dalababa£4.9712 rev
Dalababa 10 Pcs Pull Bows for Gift Wrapping 4.3 Inch Solid Colour Ribbon Bows for Wedding Christmas Valentine Birthday Party Present Baskets Decoration - Pale Pink
Dalababa£4.5139 rev
Trending
90-day click momentum8 Pcs Large Pull Bows 6 Inches Organza Bows for Gift Wrapping Big Bow for Present Wedding Birthday Valentines Day Flower Gift Boxes Decoration
chiying£4.255.0★
Daxiangsheng 5 Pcs Large Pull Bows Wrapping Pull Bow Ribbon Gold Bows for Gift Wrapping Organza Bows White for Wedding Baskets Presents Christmas Party Valentines Birthday Gift
Daxiangsheng£4.915.0★
Dalababa 10 Pcs Curly Ribbon Bows for Gift Wrapping 4 Inch Spiral Satin Gift Bows for Christmas Wedding Birthday Party Wall Decorations Crafting - Colourful
Dalababa£4.974.7★
Glick Luxury Bow & Curling Ribbon for Gift Wrapping Arts & Crafts Aqua Bow 7cm x 7cm Aqua Ribbon 10 metres
Glick£2.104.8★
Zoe Deco - Happy Birthday Car Bow - Red 30 Inch / 76 cm - Giant Car Bow Pre-Printed with Happy Birthday - Large Gift Wrapping for Huge Present
Zoe Deco£10.094.0★
What buyers say about christmas bows
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely colours very pretty”
“Value for money”
“Good quality and very easy to use it, I'm really happy with it”
“Easy to use”
“Looks beautiful on my presents”
“Just as advertised”
“Very pleased,they are lovely big bows,excellent price”
“The bows look lovely on gift boxes, baskets, and bottles”
“Easy to assemble”
“Good adhesive”
What buyers complain about
“these items were not fit for purpose”
“Buy cheap get cheap all bows fell apart recommend do not buy”
“No instructions, bow broke”
“Very delicate break easy”
“break easy”
“was damaged and did not pull together properly”
“Misleading”
“Not worth the money”
“Not of use”
“Doesn't work well”
Top return reasons
Common questions
- Is christmas bows profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 56 tracked products. 0 of 20 products launched in the last 360 days are still selling. 90-day search growth is -23.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the christmas bows niche?
- 41 brands and 47 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in christmas bows?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 0.7%.
- When does demand for christmas bows peak?
- Demand peaks in Nov–Dec; the busiest month runs 44.7× the quietest.
- What does it cost to enter the christmas bows niche?
- Listings span £1.55–£11.20; the average listing price is £5.04 (sweet spot $15–$100). The average incumbent carries 180 reviews — the moat a new listing must climb.