Christmas Bows
MaybeReturns run at only 0.7% of orders. But prices span $1.55–$11.20, mostly outside the sweet spot, so Christmas Bows is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £63K/yr280K searches / yr
- 90-day growth
- -23.9%search demand this quarter
- Competition
- 31%top-5 click share · 41 brands · 47 sellers
Flapen Score
Christmas Bows against its category
The dotted line is the Home & Garden average. Past it, Christmas Bows is stronger. Inside it, weaker.
Market
The Christmas Bows market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Bows 280K times last year and spent an estimated £63K. The top 5 brands take 39% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 280K
- Growth, 90 days vs prior 90
- -23.9%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £63Ka year
- Peak month
- December44.7× the quietest month
- Top search term
- pull bows40K searches a year
02 · Price
A sale here is worth £5.04.
Listings sell for £5.04 on average, from £1.55 to £11.20. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £5.04 that is £504 to £1K a year per listing.
- Average price
- £5.04under the $15 to $100 sweet spot
- Price range
- £1.55–£11.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £504–£1K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.6% of listings are out of stock. The average listing ranks #154 within Seasonal Décor. It carries 180 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 23.6%
- Average rank
- #154in Seasonal Décor
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 180per listing
- Listings tracked
- 56
04 · Newcomers
Amazon counts 0 of last year's 20 launches as successful.
20 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Christmas Bows products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Realjoy 100Pcs Pull Bows for Gift Wrapping 10 Colors
- Price
- £3.67
- Rating
- 4.4/5
- Reviews
- 273
- Age
- 4y ago

HOTUT 12 Pcs Large Organza Pull Bow (6 Inch) Mixed Color Organza Pull Bows for Gift Wrapping Ribbon Bow Present Wrapping Pull Bow with Ribbon for Wedding Cars Party Decorations Birthday Christmas
- Price
- £5.88
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 1y ago

woric 16 Pull Bows 6 Inch Large Gift Wrapping Bows Mixed Colours
- Price
- £6.28
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 11mo ago

Tumihua 150-Pack Small Pull Bows for Gift Wrapping 25cm Reusable Bows with Assorted Colors Small Pull Bows Decorations for Presents Party Home Wedding Family & Business Use
- Price
- £3.81
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 1y ago

ZODKSNO 50pcs Large Pull Bows 5 Inch Wide Florist Bows Pull Flower Ribbon for Gift Wrapping (10 Colors)
- Price
- £8.28
- Rating
- 3.7/5
- Reviews
- 11
- Age
- 11mo ago
Trending
90-day click momentum
8 Pcs Large Pull Bows 6 Inches Organza Bows for Gift Wrapping Big Bow for Present Wedding Birthday Valentines Day Flower Gift Boxes Decoration
- Price
- £4.25
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago

Daxiangsheng 5 Pcs Large Pull Bows Wrapping Pull Bow Ribbon Gold Bows for Gift Wrapping Organza Bows White for Wedding Baskets Presents Christmas Party Valentines Birthday Gift
- Price
- £4.91
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Dalababa 10 Pcs Curly Ribbon Bows for Gift Wrapping 4 Inch Spiral Satin Gift Bows for Christmas Wedding Birthday Party Wall Decorations Crafting - Colourful
- Price
- £4.97
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 10mo ago

Glick Luxury Bow & Curling Ribbon for Gift Wrapping Arts & Crafts Aqua Bow 7cm x 7cm Aqua Ribbon 10 metres
- Price
- £2.10
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago

Zoe Deco - Happy Birthday Car Bow - Red 30 Inch / 76 cm - Giant Car Bow Pre-Printed with Happy Birthday - Large Gift Wrapping for Huge Present
- Price
- £10.09
- Rating
- 4.0/5
- Reviews
- 1,225
- Age
- 5y ago
Newest
by launch date
8 Pcs Large Pull Bows 6 Inches Organza Bows for Gift Wrapping Big Bow for Present Wedding Birthday Valentines Day Flower Gift Boxes Decoration
- Price
- £4.25
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago

Daxiangsheng 5 Pcs Large Pull Bows Wrapping Pull Bow Ribbon Gold Bows for Gift Wrapping Organza Bows White for Wedding Baskets Presents Christmas Party Valentines Birthday Gift
- Price
- £4.91
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

150 Pcs Pull Bows Pull Bows for Gift Wrapping 25cm Wrapping Pulls Bow Ribbon Reusable Bow with Assorted Colors for Christmas New Year Birthday Wedding Thanksgiving Party Ornament
- Price
- £4.63
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 7mo ago

Dalababa 10 Pcs Curly Ribbon Bows for Gift Wrapping 4 Inch Spiral Satin Gift Bows for Christmas Wedding Birthday Party Wall Decorations Crafting - Colourful
- Price
- £4.97
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 10mo ago

Dalababa 10 Pcs Pull Bows for Gift Wrapping 4.3 Inch Solid Colour Ribbon Bows for Wedding Christmas Valentine Birthday Party Present Baskets Decoration - Pale Pink
- Price
- £4.51
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
41 rising
Sellers
47
Top-5 brand share
39%
Top 20: 86%
Top-5 click share
31%
Top 20: 72%
Open market
56%
- Zhenle10%
- Monqueen9%
- HOTUT8%
- Glick7%
- woric6%
- Dalababa5%
Demand
Christmas Bows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 44.7×
Search terms
Top Christmas Bows search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pull bows40K/yr
- gift bow20K/yr
- gift bows for presents24K/yr
- pull bows for gift wrapping28K/yr
- pull bow11K/yr
- present bow9K/yr
- bow for present8K/yr
- large pull bows9K/yr
- birthday bows for presents5K/yr
- gift bows for presents stick on8K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Bows
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
these items were not fit for purpose
Not large
Definetly not large bows
Buy cheap get cheap all bows fell apart recommend do not buy
Poor quality
its rubbish
No instructions, bow broke
No instructions
Its not clear on instructions which side to pull to make the bow
Very delicate break easy
dont stay together well
Rubbish
break easy
a few were broken or sould not pull
Just ripped
Love
Lovely colours very pretty
Love the colours
The colours were also very good
Value for money
Excellent value
Good value
Good quality and very easy to use it, I'm really happy with it
Excellent Product
Really great quality variety pack
Easy to use
Easy to attach to gift boxes or baskets
Easy to use just pull the two thin ribbons
Looks beautiful on my presents
delight anyone receiving them adorning a giftbox etc
the are nice on presents
Return
0.7% Return rate 59% Fixable by listing
these items were not fit for purpose
Not large
Definetly not large bows
Buy cheap get cheap all bows fell apart recommend do not buy
Poor quality
its rubbish
No instructions, bow broke
No instructions
Its not clear on instructions which side to pull to make the bow
Doesn't work well
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Bows questions
Answered from the same tracked data.









