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Christmas Blanket

Maybe

Returns run at only 1.2% of orders. But buyers convert on only 0.5% of searches, so Christmas Blanket is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£33K/yr637K searches / yr
90-day growth
+23.4%search demand this quarter
Competition
49%top-5 click share · 18 brands · 25 sellers

Flapen Score

Christmas Blanket against its category

The dotted line is the Home & Garden average. Past it, Christmas Blanket is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Blanket 637K times last year and spent an estimated £33K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 637K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
637K
Growth, 90 days vs prior 90
+23.4%
Conversion, latest week
0.5%
Market size, estimated
£33Ka year
Peak month
December426.9× the quietest month
Top search term
christmas blanket159K searches a year

02 · Price

A sale here is worth £11.18.

Listings sell for £11.18 on average, from £4.17 to £23.36. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £11.18 that is £1K to £3K a year per listing.

Average price
£11.18under the $15 to $100 sweet spot
Price range
£4.17–£23.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 51.6% of listings are out of stock. The average listing ranks #1,429 within Home Textiles. It carries 359 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
75%
Out of stock, average day
51.6%
Average rank
#1,429in Home Textiles
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
359per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Christmas Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

25

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

30%

  • OHS22%
  • EAQ15%
  • Tsudoku12%
  • Dreamscene10%
  • Catherine Lansfield6%
  • Bemaystar5%

Demand

Christmas Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 426.9×

Search terms

Top Christmas Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas blanket159K/yr
  • christmas throw92K/yr
  • christmas blankets and throws75K/yr
  • christmas throws for sofa90K/yr
  • christmas blankets24K/yr
  • christmas throws50K/yr
  • christmas throw blanket23K/yr
  • christmas fleece blanket26K/yr
  • xmas blanket9K/yr
  • xmas throws10K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Fluffiness13%−0.08

Im not impressed with this its fluffy

Thickness13%−0.05

Not as thick as I thought

Washability13%−0.05

the material is very thin looks like if you wash it it would destroy it like reminds me of cotton wall wouldnt buy again

Value For Money8%+0.43

Not they end of the world for the price paid

Size-Overall6%+0.38

might be too small for a 3 seater

Love

Soft Feel28%

Lovely and soft

Soft fluffy blanket

Love this blanket so soft

Warmth15%+1.20

still gives a nice enveloping warmth

So warm and cosy

keeping you warm on a December day

Quality-Overall12%+0.78

I love bedsure fleece throws you cant beat them on quality and price

quality is good

The colour and picture quality is just like the picture

Value For Money12%+0.43

Worth buying

Good value

great value for money

Pet Friendly7%

Good value,the dog loves it so I dont need to comment

My dog loves it

Return

1.2% Return rate 42% Fixable by listing

Thin25%▁▂▁█▁▃
Color22%█▅▃▂▅▄
Size-Overall13%▁▆▅▄▁█

might be too small for a 3 seater

Warmth10%▁▁▁█▁█
Quality-Overall10%█▆▁▁▁▁

FAQ

Common Christmas Blanket questions

Answered from the same tracked data.