Christmas Blanket
Christmas Blanket shows low returns (1.2%), but weak search conversion (0.5%) keeps it on the watch list.
Flapen Score
Is Christmas Blanket profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Christmas Blanket is a £33K/yr Amazon United Kingdom market (637K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Christmas Blanket: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +23.4% over the last 90 days and 0.5% of searches end in a purchase.
£33K
revenue / yr
Who owns the niche?
The top 5 brands hold 64% of demand, so 36% of the market is open.
36%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 28 products
Top Christmas Blanket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
EAQ Sherpa Christmas Blanket Fleece Blanket for Adults Soft Thick Tleece Throw Blanket Fluffy Blanket Christmas Throw for Sofa Bed and Couch (Snowflake Red 152x203cm)
- Price
- £18.49
- Rating
- 4.7/5
- Reviews
- 331
- Age
- 1y ago
OHS Christmas Blanket Sofa Throw Xmas Decorations Soft Warm Cosy Bow Print Polar Fleece Blanket for Bed Settee Christmas Throw Single Bed Throws Gifts for Women Girls Cream/Red - 120 x 150cm
- Price
- £7.27
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 11mo ago
Dreamscene Christmas Blanket Throws for Sofa Large Soft Warm Red Tartan Check Flannel Fleece Blanket for Bed Settee Christmas Decorations Sherpa Reversible Bed Throw 150 x 180cm
- Price
- £10.43
- Rating
- 4.5/5
- Reviews
- 272
- Age
- 7y ago
Tsudoku 130x150cm Red Reindeer Christmas Throw Blanket Soft Flannel Blanket Warm Plush Winter Cozy(Red)
- Price
- £6.48
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 1y ago
OHS Christmas Blanket Red Throws for Sofa Xmas Decorations Ultra Soft Warm Tartan Check Sherpa Fleece Blanket for Bed Settee Sherpa Reverse Christmas Throw Single Bed Throws 125 x 150cm
- Price
- £8.92
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 1y ago
Trending
90-day click momentumTsudoku 130x150cm Red Reindeer Christmas Throw Blanket Soft Flannel Blanket Warm Plush Winter Cozy(Red)
- Price
- £6.48
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 1y ago
Happy Linen Company Nordic Scandi Hygge Winter Warm Red Extra Extra Large XXL Faux Fur Sherpa Fleece Throw
- Price
- £21.87
- Rating
- 4.7/5
- Reviews
- 931
- Age
- 4y ago
EAQ Sherpa Christmas Blanket Fleece Blanket for Adults Soft Thick Tleece Throw Blanket Fluffy Blanket Christmas Throw for Sofa Bed and Couch (Snowflake Red 152x203cm)
- Price
- £18.49
- Rating
- 4.7/5
- Reviews
- 331
- Age
- 1y ago
Tsudoku 130x150cm Red Reindeer Christmas Throw Blanket Soft Flannel Blanket Warm Plush Winter Cozy Holiday Cabin Throw for Sofa Couch (Classic)
- Price
- £9.79
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 1y ago
Christmas Throw Blanket 150x100cm - Soft Cozy Gift Christmas Tree Design -Cute Christmas Blanket Santa Claus Decor For Bed Sofa -Personalised Xmas Throw Funny Beautiful Ambiance Gift (Garland)
- Price
- £11.62
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 10mo ago
Newest
by launch date
MIFKLMV Christmas Throw Blanket Ultra Soft Warm Santa Claus Flannel Blanket Patterns with Snowflake Christmas Tree Comfortable Gift Winter Christmas Home Decor For Sofa and Bedroom Bed - A
- Price
- £10.18
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 9mo ago
Christmas Throw Blanket 150x100cm - Soft Cozy Gift Christmas Tree Design -Cute Christmas Blanket Santa Claus Decor For Bed Sofa -Personalised Xmas Throw Funny Beautiful Ambiance Gift (Garland)
- Price
- £11.62
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 10mo ago
Vexthorion Christmas Throw Blanket 150x100cm - Soft Cozy Cat Bear Design-Cuddly Xmas Blanket Santa Claus Decor For Bed Sofa -Funny Beautiful Ambiance Personalised For Girl(White)
- Price
- £10.60
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 10mo ago
Petface Snowflake Christmas Dog Comforter Blanket 100 x 70 cm (Pack of 2)
- Price
- £4.17
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 11mo ago
Bemaystar Sherpa Christmas Blanket Christmas Throw Blanket Fuzzy Fluffy Soft Cozy Blanket for Couch Bed Sofa Cozy Reversible Blanket Gifts for Mom Dad Kids 50x60 in/127 x 152cm
- Price
- £13.22
- Rating
- 4.5/5
- Reviews
- 625
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
25
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
30%
- OHS22%
- EAQ15%
- Tsudoku12%
- Dreamscene10%
- Catherine Lansfield6%
- Bemaystar5%
Christmas Blanket demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 426.9×
Top Christmas Blanket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- christmas blanket159K/yr
- christmas throw92K/yr
- christmas blankets and throws75K/yr
- christmas throws for sofa90K/yr
- christmas blankets24K/yr
- christmas throws50K/yr
- christmas throw blanket23K/yr
- christmas fleece blanket26K/yr
- xmas blanket9K/yr
- xmas throws10K/yr
What reviews say buyers love and hate about Christmas Blanket
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Lovely and soft”
“still gives a nice enveloping warmth”
“I love bedsure fleece throws you cant beat them on quality and price”
“Worth buying”
“Good value,the dog loves it so I dont need to comment”
What buyers complain about
52% of reviews“Im not impressed with this its fluffy”
“Not as thick as I thought”
“the material is very thin looks like if you wash it it would destroy it like reminds me of cotton wall wouldnt buy again”
“Not they end of the world for the price paid”
“might be too small for a 3 seater”
Christmas Blanket return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Christmas Blanket questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
