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Christmas Arch

Fail

The top 5 brands take 100% of clicks, so Christmas Arch is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£55K/yr76K searches / yr
90-day growth
+16.1%search demand this quarter
Competition
82%top-5 click share · 4 brands · 8 sellers

Flapen Score

Christmas Arch against its category

The dotted line is the Home & Garden average. Past it, Christmas Arch is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Arch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Arch 76K times last year and spent an estimated £55K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+16.1%
Conversion, latest week
1.3%
Market size, estimated
£55Ka year
Peak month
November280.1× the quietest month
Top search term
christmas arch28K searches a year

02 · Price

A sale here is worth £54.10.

Listings sell for £54.10 on average, from £45.86 to £68.93. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £54.10 that is £0 to £5K a year per listing.

Average price
£54.10inside the $15 to $100 sweet spot
Price range
£45.86–£68.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 40.6% of listings are out of stock. The average listing ranks #3,883 within Seasonal Décor. It carries 70 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
14%
Out of stock, average day
40.6%
Average rank
#3,883in Seasonal Décor
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
70per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Christmas Arch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Samuel ALEXANDER66%
  • Premier14%
  • Mr Crimbo12%
  • Kalolary8%

Demand

Christmas Arch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMar

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 280.1×

Search terms

Top Christmas Arch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas arch28K/yr
  • outdoor christmas door arch with lights9K/yr
  • christmas tree arch8K/yr
  • christmas door arch12K/yr
  • christmas arch outdoor5K/yr
  • christmas arch garland9K/yr
  • outdoor christmas arch5K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Arch

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Value For Money100%+4.90

Really excellent value for money

Much better than the price suggests

Product value

FAQ

Common Christmas Arch questions

Answered from the same tracked data.