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Chopsticks

Fail

Prices span $1.76–$12.76, mostly outside the sweet spot, so Chopsticks is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£328K/yr741K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
49%top-5 click share · 19 brands · 28 sellers

Flapen Score

Chopsticks against its category

The dotted line is the Home & Garden average. Past it, Chopsticks is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chopsticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chopsticks 741K times last year and spent an estimated £328K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 741K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £328K a year.

Searches, last 12 months
741K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
8.1%
Market size, estimated
£328Ka year
Peak month
December2.1× the quietest month
Top search term
chopsticks526K searches a year

02 · Price

A sale here is worth £5.44.

Listings sell for £5.44 on average, from £1.76 to £12.76. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £5.44 that is £11K to £14K a year per listing.

Average price
£5.44under the $15 to $100 sweet spot
Price range
£1.76–£12.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£11K–£14K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #25 within Cutlery. It carries 2,337 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#25in Cutlery
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,337per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Chopsticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£52K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

28

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

49%

Top 20: 97%

Open market

31%

  • YTZJ Direct19%
  • Ken Chiku13%
  • REVOKO12%
  • AMFUN9%
  • Rpanle8%
  • LALACOOK8%

Demand

Chopsticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Chopsticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chopsticks526K/yr
  • chop sticks76K/yr
  • chopsticks reusable56K/yr
  • japanese chopsticks21K/yr
  • reusable chopsticks14K/yr
  • chopstick14K/yr
  • chinese chopsticks10K/yr
  • chopsticks set9K/yr
  • chopstix4K/yr
  • plastic chopsticks5K/yr

Reviews and returns

What reviews say buyers love and hate about Chopsticks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+1.07

These are some poor quality chopsticks

Post production quality control lacking

Not Good Quality

Durability13%−0.08

Okay - one did break in half

Very disappointed that they haven't lasted

Only used once - now snapped

Grip6%0.00

However after using them they can be quite difficult as there is very little grip

The grip can be slippy if you've got food on your hands

a bit slippery to hold

Smell6%−0.04

Unusable due to chemical smell of product

Non-Stick Coating6%−0.04

Coating has come of tips

Love

Quality-Overall30%+1.07

Good quality

Really well made

Great quality chop sticks

Value For Money14%+0.46

Well worth it

Fantastic price

Good value for money

Sharpness6%+0.76

are designed for easy use with tapered edges

Good chopsticks

These taper well at the end

Ease Of Cleaning5%−0.01

Easy clean

Very attractive and easily cleaned

to clean up also nice to use it

Design-Overall5%−0.05

Excellent quality of design

The bamboo design with the patterns looks elegant

Love the cat designs

Return

0.2% Return rate 9% Fixable by listing

Quality-Overall20%█▅▃▁▄▁

These are some poor quality chopsticks

Post production quality control lacking

Not Good Quality

Grip13%▁▁▁▁▁█

However after using them they can be quite difficult as there is very little grip

The grip can be slippy if you've got food on your hands

a bit slippery to hold

Material Quality10%▁▁▇▆█▁

They are light and foam like, lacks substance

Advertised Vs Actual Product7%▁█▁▃▁▁

Misleading photos. positive

Not as described

The photo is misleading regarding the pattern

Scratch Resistance6%▁▁█▄▅▁

FAQ

Common Chopsticks questions

Answered from the same tracked data.