Is chopsticks profitable to sell on Amazon United Kingdom?

The niche generates £328K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Skip it (49/100).

How competitive is the chopsticks niche?

19 brands and 28 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in chopsticks?

Top complaints mined from reviews: Quality-Overall, Durability, Grip. The return rate is 0.2%.

When does demand for chopsticks peak?

Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the chopsticks niche?

Listings span £1.76–£12.76; the average listing price is £5.44 (sweet spot $15–$100). The average incumbent carries 2,337 reviews — the moat a new listing must climb.

chopsticks

Skip it

Prices mostly outside the sweet spot ($1.76–$12.76) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Good£328K

£328K/yr · 741K searches

Review moat

Okay2,336.58

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£5.44

avg listing price — sweet spot $15–$100

Growth

Bad-28.4%

90-day search growth — must beat 0% to launch

Price range

Bad£1.76–£12.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, chopsticks is a £328K/yr Amazon United Kingdom market (741K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

chopsticks market data

Units sold / yr: 50K–60K; avg 2,000–2,500/product
Revenue / yr: £272K–£326K; units × avg price
Conversion rate: 8.1%
Avg BSR: #25
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 1.5%
Avg brand age: 31 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

49%

Top 20: 97%

Open market

31%

YTZJ Direct19%
Ken Chiku13%
REVOKO12%
AMFUN9%
Rpanle8%
LALACOOK8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.4% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top chopsticks search terms

chopsticks526K/yr -29.1%6.7% conv.
chop sticks76K/yr -28.2%7.6% conv.
chopsticks reusable56K/yr -26.3%6.1% conv.
japanese chopsticks21K/yr -17.4%2.6% conv.
reusable chopsticks14K/yr -20.9%5.0% conv.
chopstick14K/yr -26.3%4.8% conv.
chinese chopsticks10K/yr -46.2%2.5% conv.
chopsticks set9K/yr -36.4%1.1% conv.
chopstix4K/yr -16.3%1.6% conv.
plastic chopsticks5K/yr -17.1%3.6% conv.

All search terms

Top chopsticks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ken Chiku - Bamboo Chopsticks Genroku 20cm - 40 Pairs | Sustainable Bamboo | Individually Wrapped |Japanese Hashi | Ohashi

Ken Chiku£1.764.6★4,056 rev

REVOKO Bamboo Chopsticks - Premium 5-Pack Japanese Reusable Chopsticks with Fortune Cat Print - Natural Food-Grade Chop Sticks for Sushi Asian Dishes (Fortune Cat Print)

REVOKO£5.174.7★2,132 rev

AMFUN Fiberglass Chopsticks 5 Pairs Reusable Japanese Chinese Chop Sticks With Sakura Patterns Dishwasher-Safe Non-Slip Set for Sushi Noodles Rice

AMFUN£4.134.5★474 rev

Rpanle 5 Pairs Japanese Natural Wood Chopsticks Set with Gift Box

Rpanle£5.644.6★2,116 rev

5 Pairs Japanese Natural Bamboo Chopsticks with Unique Pattern Dishwasher Safe Reusable Non-Slip Chopstick Gift Set for Asian Dishes Sushi Rice Noodles Nicely Boxed Chinese Chop Sticks

YTZJ Direct£4.244.7★4,302 rev

Newest

by launch date

10 Pairs Chopsticks Fibreglass Washable Black Chopstick Set with Cherry Blossom Pattern 24cm Long Non-Slip Japanese Chinese Korean Chop Sticks Easy to Use and Clean for Sushi Noodles Rice

Zernavith£5.853 rev

8mo ago

10 Pairs Fiberglass Chopsticks Set With Metal Tips - Non-Slip Chinese Japanese Korean Style for Sushi Noodles and Rice - Dishwasher Safe (Black Gold)

RUGLAMZHIP£3.8356 rev

1y ago

FloraVigo 2 Pairs Chopsticks Set Fibreglass Washable Black Sushi Sticks Non-Slip Chopsticks Black 24 cm Alloy Chopsticks Reusable

FloraVigo£3.45114 rev

1y ago

AMFUN Fiberglass Chopsticks 5 Pairs Reusable Japanese Chinese Chop Sticks With Sakura Patterns Dishwasher-Safe Non-Slip Set for Sushi Noodles Rice

AMFUN£4.13474 rev

2y ago

10 Pairs Non-Slip Fiberglass Chopsticks Gift Set for Asian Dishes Sushi Rice Noodles Ramen Dumplings Premium Reusable Lightweight Chop Sticks Dishwasher Safe Easy to Use Black Sakura Patterns

YTZJ Direct£3.96824 rev

3y ago

What buyers say about chopsticks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Good quality”

Value For Money14%

“Well worth it”

Sharpness6%

“are designed for easy use with tapered edges”

Ease Of Cleaning5%

“Easy clean”

Design-Overall5%

“Excellent quality of design”

Weight Light5%

“Lightweight and easy to use”

Strength4%

“very strong”

Color4%

“Love the colours”

Ease Of Use3%

“Easy to use”

Dishwasher Safe3%

“absolutely fine in the dishwasher”

What buyers complain about

Quality-Overall15%

“These are some poor quality chopsticks”

Durability13%

“Okay - one did break in half”

Grip6%

“However after using them they can be quite difficult as there is very little grip”

Smell6%

“Unusable due to chemical smell of product”

Non-Stick Coating6%

“Coating has come of tips”

Size-Overall6%

“A bit shorter than my last set”

Material Quality3%

“They are light and foam like, lacks substance”

Strength3%

“They feel hollow”

Advertised Vs Actual Product3%

“Misleading photos. positive”

Dishwasher Safe2%

“However the one problem is that they are not dishwasher safe”

Top return reasons

Quality-Overall20%

Grip13%

Material Quality10%

Advertised Vs Actual Product7%

Scratch Resistance6%

Sharpness5%

Thin5%

Smell5%

Weight Heavy4%

Functionality-Overall4%

Common questions

Is chopsticks profitable to sell on Amazon United Kingdom?: The niche generates £328K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Skip it (49/100).
How competitive is the chopsticks niche?: 19 brands and 28 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in chopsticks?: Top complaints mined from reviews: Quality-Overall, Durability, Grip. The return rate is 0.2%.
When does demand for chopsticks peak?: Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the chopsticks niche?: Listings span £1.76–£12.76; the average listing price is £5.44 (sweet spot $15–$100). The average incumbent carries 2,337 reviews — the moat a new listing must climb.