Chopping Board
PassChopping Board scores 65 out of 100, a Pass. Shoppers spend $2.4M a year here, demand is soft, at -20.1% this quarter, and returns run at 0.7% of orders.
- Flapen Score
- 65 / 100Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 5165
- Market size
- £2.4M/yr3.7M searches / yr
- 90-day growth
- -20.1%search demand this quarter
- Competition
- 40%top-5 click share · 30 brands · 107 sellers
Flapen Score
Chopping Board against its category
The dotted line is the Home & Garden average. Past it, Chopping Board is stronger. Inside it, weaker.
Market
The Chopping Board market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chopping Board 3.7M times last year and spent an estimated £2.4M. The top 5 brands take 62% of clicks. Demand peaks in Jan–Dec. Flapen scores it 65 out of 100, a Pass.
01 · Demand
5.0% of searches ended in a purchase last week.
Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.
- Searches, last 12 months
- 3.7M
- Growth, 90 days vs prior 90
- -20.1%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £2.4Ma year
- Peak month
- December1.7× the quietest month
- Top search term
- chopping board1.3M searches a year
02 · Price
A sale here is worth £13.17.
Listings sell for £13.17 on average, from £2.58 to £41.84. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £13.17 that is £40K to £53K a year per listing.
- Average price
- £13.17under the $15 to $100 sweet spot
- Price range
- £2.58–£41.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £40K–£53K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #46 within Chopping Board Sets. It carries 1,939 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 91%
- Out of stock, average day
- 3.5%
- Average rank
- #46in Chopping Board Sets
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,939per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Chopping Board products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Premium Extra-Thick Wooden Chopping Boards - 3 Piece Bamboo Chopping Board Set - 33x22cm / 28x22cm / 22x15cm - Ideal for Carving Meat Cutting Vegetables Cheeses and Bread - by LARHN
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 6,748
- Age
- 7y ago

Deer & Oak 3-Piece Carbonised Bamboo Chopping Board Set Pre-Oiled Large Medium & Small Sizes Wooden Chopping Boards for Kitchens with Side Handle and Hanging Hole
- Price
- £14.07
- Rating
- 4.5/5
- Reviews
- 364
- Age
- 1y ago

Deer & Oak - Large Cutting Board 38 x 25 x 2cm Pre-Oiled Wooden Bamboo Chopping Board for Carving Meat Fish Vegetables Fruits Cheese Bread
- Price
- £10.50
- Rating
- 4.6/5
- Reviews
- 2,827
- Age
- 5y ago

LARHN Bamboo Wooden Chopping Board with Handle - 38x25x2cm - Large
- Price
- £8.24
- Rating
- 4.7/5
- Reviews
- 228
- Age
- 5mo ago

Chopping Board Set Kitchen Cutting Boards with Non-Slip Feet and Deep Drip Juice Groove 3PCS BPA Free Plastic Chopping Boards Dishwasher Safe Cutting Board Black
- Price
- £11.38
- Rating
- 4.6/5
- Reviews
- 9,090
- Age
- 1y ago
Trending
90-day click momentum
Cutting Boards for Kitchen Large-Small Cutting Board Set of 3 Dishwasher Safe Juice Groove Easy Grip Handle Non-Slip Rubber Cutting Board
- Price
- £6.51
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 2y ago

Deer & Oak 3-Piece Carbonised Bamboo Chopping Board Set Pre-Oiled Large Medium & Small Sizes Wooden Chopping Boards for Kitchens with Side Handle and Hanging Hole
- Price
- £14.07
- Rating
- 4.5/5
- Reviews
- 364
- Age
- 1y ago

Kitsure Bamboo Chopping Board - Multi-Size Wooden Chopping Boards for Kitchen 38.0 x 25.5 cm Kitchen Essentials with Deep Juice Grooves Cutting Board for Prep & Serving Large Natural
- Price
- £8.20
- Rating
- 4.4/5
- Reviews
- 369
- Age
- 5mo ago

Tower 4 Piece Chopping Board Set with Stand Black T847041
- Price
- £15.64
- Rating
- 4.2/5
- Reviews
- 135
- Age
- 3y ago

LARHN Bamboo Wooden Chopping Board with Handle - 38x25x2cm - Large
- Price
- £8.24
- Rating
- 4.7/5
- Reviews
- 228
- Age
- 5mo ago
Newest
by launch date
Kitsure Bamboo Chopping Board - Multi-Size Wooden Chopping Boards for Kitchen 38.0 x 25.5 cm Kitchen Essentials with Deep Juice Grooves Cutting Board for Prep & Serving Large Natural
- Price
- £8.20
- Rating
- 4.4/5
- Reviews
- 369
- Age
- 5mo ago

LARHN Bamboo Wooden Chopping Board with Handle - 38x25x2cm - Large
- Price
- £8.24
- Rating
- 4.7/5
- Reviews
- 228
- Age
- 5mo ago

Deer & Oak 3-Piece Bamboo Chopping Board Set Pre-Oiled Wooden Cutting Chopping Boards for Kitchens 33x24cm 28x20cm 22x15cm with Side Handle and Grooves
- Price
- £9.95
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 1y ago

Deer & Oak 3-Piece Carbonised Bamboo Chopping Board Set Pre-Oiled Large Medium & Small Sizes Wooden Chopping Boards for Kitchens with Side Handle and Hanging Hole
- Price
- £14.07
- Rating
- 4.5/5
- Reviews
- 364
- Age
- 1y ago

Chopping Board Set Kitchen Cutting Boards with Non-Slip Feet and Deep Drip Juice Groove 3PCS BPA Free Plastic Chopping Boards Dishwasher Safe Cutting Board Black
- Price
- £11.38
- Rating
- 4.6/5
- Reviews
- 9,090
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 falling
Sellers
107
Top-5 brand share
62%
Top 20: 93%
Top-5 click share
40%
Top 20: 76%
Open market
34%
- Deer & Oak24%
- LARHN19%
- Rottogoon8%
- Chef Aid7%
- KIMIUP4%
- ZDXY4%
Demand
Chopping Board search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Chopping Board search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chopping board1.3M/yr
- wooden chopping boards512K/yr
- chopping board set491K/yr
- cutting board258K/yr
- chopping boards231K/yr
- chopping boards for kitchens190K/yr
- wooden chopping board159K/yr
- chopping board wood73K/yr
- bamboo chopping board96K/yr
- plastic chopping board70K/yr
Reviews and returns
What reviews say buyers love and hate about Chopping Board
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality, unusable product
Bad quality
Shocking quality
Fell apart
it got broken in two halves
Poor durability
Small size
Ordered the wrong size
Too big
the were not very thick
thickness is to skinny
Thinner than I expected
Not dishwasher safe
Too big for the dishwasher
it broke after putting it in a dishwasher for a few times
Love
Good quality set
AMAZING QUALITY
Great product best choice
Excellent value for money
Not expensive
Excellent Value
Good Size
Excellent variety of sizes
Good mix of sizes
Just what I needed
better than I expected
As described
Very sturdy
Not too flimsy like some
Solid build
Return
0.7% Return rate 66% Fixable by listing
Small size
Ordered the wrong size
Too big
Bad quality, unusable product
Bad quality
Shocking quality
Different from the product photos
The product definitely doesn't match the photos on Amazon
Not as described
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chopping Board questions
Answered from the same tracked data.









