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Chopping Board

Pass

Chopping Board scores 65 out of 100, a Pass. Shoppers spend $2.4M a year here, demand is soft, at -20.1% this quarter, and returns run at 0.7% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£2.4M/yr3.7M searches / yr
90-day growth
-20.1%search demand this quarter
Competition
40%top-5 click share · 30 brands · 107 sellers

Flapen Score

Chopping Board against its category

The dotted line is the Home & Garden average. Past it, Chopping Board is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chopping Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chopping Board 3.7M times last year and spent an estimated £2.4M. The top 5 brands take 62% of clicks. Demand peaks in Jan–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months
3.7M
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
5.0%
Market size, estimated
£2.4Ma year
Peak month
December1.7× the quietest month
Top search term
chopping board1.3M searches a year

02 · Price

A sale here is worth £13.17.

Listings sell for £13.17 on average, from £2.58 to £41.84. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £13.17 that is £40K to £53K a year per listing.

Average price
£13.17under the $15 to $100 sweet spot
Price range
£2.58–£41.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
3,000–4,000
Revenue per listing a year
£40K–£53K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #46 within Chopping Board Sets. It carries 1,939 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
91%
Out of stock, average day
3.5%
Average rank
#46in Chopping Board Sets
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,939per listing
Listings tracked
47

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Chopping Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£73K£146K£220K£293K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

107

Top-5 brand share

62%

Top 20: 93%

Top-5 click share

40%

Top 20: 76%

Open market

34%

  • Deer & Oak24%
  • LARHN19%
  • Rottogoon8%
  • Chef Aid7%
  • KIMIUP4%
  • ZDXY4%

Demand

Chopping Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Chopping Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chopping board1.3M/yr
  • wooden chopping boards512K/yr
  • chopping board set491K/yr
  • cutting board258K/yr
  • chopping boards231K/yr
  • chopping boards for kitchens190K/yr
  • wooden chopping board159K/yr
  • chopping board wood73K/yr
  • bamboo chopping board96K/yr
  • plastic chopping board70K/yr

Reviews and returns

What reviews say buyers love and hate about Chopping Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+1.87

Bad quality, unusable product

Bad quality

Shocking quality

Durability14%−0.19

Fell apart

it got broken in two halves

Poor durability

Size-Overall11%+0.11

Small size

Ordered the wrong size

Too big

Thickness7%−0.06

the were not very thick

thickness is to skinny

Thinner than I expected

Dishwasher Safe3%−0.05

Not dishwasher safe

Too big for the dishwasher

it broke after putting it in a dishwasher for a few times

Love

Quality-Overall29%+1.87

Good quality set

AMAZING QUALITY

Great product best choice

Value For Money12%+1.09

Excellent value for money

Not expensive

Excellent Value

Size-Overall11%+0.11

Good Size

Excellent variety of sizes

Good mix of sizes

Advertised Vs Actual Product6%+0.07

Just what I needed

better than I expected

As described

Strength6%+0.36

Very sturdy

Not too flimsy like some

Solid build

Return

0.7% Return rate 66% Fixable by listing

Size-Overall47%██▇▇██

Small size

Ordered the wrong size

Too big

Quality-Overall9%▅▆▆▆▅█

Bad quality, unusable product

Bad quality

Shocking quality

Thin6%▅█▆██▅
Advertised Vs Actual Product4%▆█▅▆▆▆

Different from the product photos

The product definitely doesn't match the photos on Amazon

Not as described

Strength3%█▂▃▄▃▄

FAQ

Common Chopping Board questions

Answered from the same tracked data.