How competitive is the Chongz niche on Amazon United Kingdom?

10 brands and 15 sellers compete in Chongz on Amazon United Kingdom. The top 5 Chongz products take 32% of clicks and its top 5 brands hold 95% of demand.

What does it cost to enter the Chongz niche?

Chongz sells for £21.34 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.12–£57.85. The average incumbent carries 34 reviews — the moat a new listing must climb.

Chongz

Chongz shows a thin review moat (34 avg reviews), but a small market ($49K/yr) keeps it on the watch list.

Signals Quality Gap Out of Stock

Flapen Score

Worth a look

This niche Category average

Is Chongz profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chongz is a £49K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 54/100.

Chongz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.0% over the last 90 days and 1.5% of searches end in a purchase.

£49K

revenue / yr

Units sold / yr3K

Search volume / yr-2.0%156K

Conversion rate1.5%

Avg price£21.34

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers10 · 15

Top-5 product click share32%

Open market5%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 54 products

Top Chongz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

CHONGZ 40cm Oi Oi Leaf Bouncer Ice Waterpipe Bong (CHO19)

Price: £21.24
Rating: 3.0/5
Reviews: 2
Age: 3mo ago

CHONGZ Acrylic Bong 40cm Tasty Treat Acrylic Ice Pinch Plastic Waterpipe Swirl Design with Metel Cone & Stem - Random Colour Delivery

Price: £20.00
Rating: 5.0/5
Reviews: 4
Age: 10mo ago

Bong with Rubber Base 8 Inch Plastic Chongz Acrylic Mini Bong (CHO25)

Price: £7.29
Rating: 3.7/5
Reviews: 475
Age: 8y ago

Vastu Acrylic Bong Waterpipe - B Frank (Random Colour Delivery) - 30cm

Price: £12.08
Rating: 3.8/5
Reviews: 21
Age: 2y ago

Chongz Acrylic 30cm Mosaic Museum Bubble Ice Twist Bong artistic Design legendary performance heavy duty rubber base with moulded chongz logo (Green Pink & Purple)

Price: £18.50
Rating: 3.0/5
Reviews: 1
Age: 5mo ago

Newest

by launch date

CHONGZ 40cm Oi Oi Leaf Bouncer Ice Waterpipe Bong (CHO19)

Price: £21.24
Rating: 3.0/5
Reviews: 2
Age: 3mo ago

Half Baked For Sure 30cm Acrylic Waterpipe Bong (Pink)

Price: £12.90
Rating: 4.8/5
Reviews: 8
Age: 3mo ago

Chongz Acrylic 30cm Mosaic Museum Bubble Ice Twist Bong artistic Design legendary performance heavy duty rubber base with moulded chongz logo (Green Pink & Purple)

Price: £18.50
Rating: 3.0/5
Reviews: 1
Age: 5mo ago

Atomic Acrylic 30cm Power of the Flower Ice Waterpipe bong manufactured by Chongz UK Stands approximately 30cm tall (Gold)

Price: £16.50
Rating: 3.6/5
Reviews: 4
Age: 7mo ago

CHONGZ 26cm Tupelo 5mm Glass Percolator waterpipe bong in Purple Pink or Milk Blue (Pink)

Price: £33.10
Rating: 3.8/5
Reviews: 9
Age: 10mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

32%

Top 20: 76%

Open market

CHONGZ75%
OEM6%
Vastu6%
Generic6%
bongbongbong2%
ZACTLY2%
Open — no brand owns it (4 brands, 3%)

Chongz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume156KCVR1.5%Products54Brands10Top 5 Brands95%OOS Rate35.1%Rating4.0★Reviews34Avg BSR#1,221

Top Chongz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chongz57K/yr -0.4%0.6% conv.
chongz bong36K/yr +3.7%0.6% conv.
acrylic bong28K/yr -10.7%1.0% conv.
plastic bong22K/yr -9.5%1.0% conv.
chongz bongo13K/yr +9.8%1.1% conv.

What reviews say buyers love and hate about Chongz

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Weight Heavy14%

“Nicely made and really heavy”

Quality-Overall12%

“high quality brand”

Ease Of Cleaning8%

“Easy to clean”

Size-Overall7%

“nice size”

Compactness7%

“Small and compact”

What buyers complain about

85% of reviews

Size-Overall29%

“everything else is tiny like the tube”

Leak-Proof15%

“Leaking when I put water in it”

Quality-Overall12%

“Cheap and theres a reason why”

Advertised Vs Actual Product8%

“the advertising is not accurate”

Filtration4%

“This arrived used as you can see and filter missing”

Chongz return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

51%

2Material Quality

11%

3Weight Heavy

4Quality-Overall

5Durability

Common Chongz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chongz 54/100 on Amazon United Kingdom — Worth a look. The niche generates £49K/yr across 54 tracked products. 0 of 14 products launched in the last 360 days are still selling. Search demand moved -2.0% over the last 90 days.

Chongz buyers on Amazon United Kingdom complain most about Size-Overall, Leak-Proof, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.8%.