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Chocolate Fountain

Fail

Demand is soft, at -11.8% this quarter, so Chocolate Fountain is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£214K/yr273K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
70%top-5 click share · 10 brands · 16 sellers

Flapen Score

Chocolate Fountain against its category

The dotted line is the Home & Garden average. Past it, Chocolate Fountain is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Fountain market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Fountain 273K times last year and spent an estimated £214K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £214K a year.

Searches, last 12 months
273K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
3.3%
Market size, estimated
£214Ka year
Peak month
December4.1× the quietest month
Top search term
chocolate fountain175K searches a year

02 · Price

A sale here is worth £23.77.

Listings sell for £23.77 on average, from £8.70 to £45.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £23.77 that is £12K to £18K a year per listing.

Average price
£23.77inside the $15 to $100 sweet spot
Price range
£8.70–£45.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£12K–£18K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #1,251 within Small Kitchen Appliances. It carries 756 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
92%
Out of stock, average day
10.7%
Average rank
#1,251in Small Kitchen Appliances
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
756per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Chocolate Fountain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£21K£43K£64K£85K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

16

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

9%

  • Opal34%
  • Global Gourmet Est. 201326%
  • GILES & POSNER9%
  • andrew james9%
  • Princess6%
  • Gadgy6%
  • Open — no brand owns it (4 brands, 9%)

Demand

Chocolate Fountain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Chocolate Fountain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chocolate fountain175K/yr
  • chocolate fountain machine77K/yr
  • chocolate fountains14K/yr
  • mini chocolate fountain6K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Fountain

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.11

Small

Not large, small fountain

Smaller than expected

Durability18%−0.19

Stopped working after 5 minutes

it failed us after 20 min of use

Fuse blew straight away then I replaced it

Quality-Overall12%−0.03

Not as good as it looks

Really bad quality

Poor

Functionality-Overall12%−0.13

Does not work

Didnt work properly

Heating11%−0.10

It nit even hot

The heat on the product is too low

Stopped heating properly after a few uses

Love

Quality-Overall18%−0.03

Looks good quality

Brilliant product

a great item

Ease Of Use12%+1.27

Easy to use

very easy to use over and over again

Great product very easy to use

Gifting Purpose12%+1.04

Present for my daughter

Got it as a present for my mans birthday - he also loved it

Purchased as part of a Christmas eve box surprise daughter was very happy

Assembly/Installation11%+0.64

Assembly was very easy

it was easy to set up

Was really enjoyed really easy to use and set up

Ease Of Cleaning10%+0.52

cleans up nicely

was easy enough to clean

Easy to clean also which is great

Return

1.8% Return rate 43% Fixable by listing

Size-Overall36%█▆▅▅▆▇

Small

Not large, small fountain

Smaller than expected

Functionality-Overall20%▇▇▅▆██

Does not work

Didnt work properly

Heating14%▃▄▃█▃▅

It nit even hot

The heat on the product is too low

Stopped heating properly after a few uses

Noise Level5%▄▁▆█▃▂
Durability3%▁▆█▁▄█

Stopped working after 5 minutes

it failed us after 20 min of use

Fuse blew straight away then I replaced it

FAQ

Common Chocolate Fountain questions

Answered from the same tracked data.