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Chocolate Fondue Mug

Fail

Demand is soft, at -79.3% this quarter, so Chocolate Fondue Mug is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£230K/yr386K searches / yr
90-day growth
-79.3%search demand this quarter
Competition
62%top-5 click share · 17 brands · 24 sellers

Flapen Score

Chocolate Fondue Mug against its category

The dotted line is the Home & Garden average. Past it, Chocolate Fondue Mug is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Fondue Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Fondue Mug 386K times last year and spent an estimated £230K. The top 5 brands take 70% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -79.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £230K a year.

Searches, last 12 months
386K
Growth, 90 days vs prior 90
-79.3%
Conversion, latest week
5.7%
Market size, estimated
£230Ka year
Peak month
December83.5× the quietest month
Top search term
chocolate fondue mug87K searches a year

02 · Price

A sale here is worth £10.46.

Listings sell for £10.46 on average, from £6.61 to £14.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £10.46 that is £3K to £5K a year per listing.

Average price
£10.46under the $15 to $100 sweet spot
Price range
£6.61–£14.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #859 within Cookware. It carries 40 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#859in Cookware
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
40per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Chocolate Fondue Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£46K£69K£92K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

17 rising

Sellers

24

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

24%

  • CMANLNYK23%
  • Audasi19%
  • Noaya12%
  • Pipihome9%
  • TOUKBEAU7%
  • Eidoct7%

Demand

Chocolate Fondue Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 83.5×

Search terms

Top Chocolate Fondue Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chocolate fondue mug87K/yr
  • chocolate melting mug19K/yr
  • fondue mug101K/yr
  • chocolate melting cup47K/yr
  • chocolate cup6K/yr
  • chocolate mug7K/yr
  • fondue cup22K/yr
  • chocolate fondue cup9K/yr
  • chocolate mug with candle6K/yr
  • melting chocolate cup3K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Fondue Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall31%−0.20

Air does not circulate so the tea light candle just goes out

Doesnt work

Doesn't work, can't doesn't get oxygen so goes out

Value For Money25%−0.18

Waste of money

Complete waste of money

Adhesion/Stickiness13%−0.08

Sticks at the bottom

the chocolate does stick at the bottom

Size-Overall10%+0.52

The main downside is the candle size

The candle doesnt even fit properly when you do eventually get it in

I had my doubts at first because it looked tiny

Quality-Overall6%

Rubbish

Love

Gifting Purpose27%+1.98

it makes a perfect gift for various occasions

Great gift idea

Perfect gift

Ease Of Cleaning13%+0.38

I like that it even comes with a small cleaning tool

Easy to clean afterwards

Also easy to wash out afterwards

Size-Overall11%+0.52

in fact was a perfect size

Its small size makes it ideal for one person

Quality-Overall8%

Great product

Decent product

Good quality and fun for the kids

Value For Money8%−0.18

Decent product for price

Good value

The price feels spot on

Return

1.5% Return rate 60% Fixable by listing

Size-Overall60%▁▄▅▇██

The main downside is the candle size

The candle doesnt even fit properly when you do eventually get it in

I had my doubts at first because it looked tiny

Value For Money13%█▇▁▁▁▁

Waste of money

Complete waste of money

Functionality-Overall7%▁▁█▁▁▁

Air does not circulate so the tea light candle just goes out

Doesnt work

Doesn't work, can't doesn't get oxygen so goes out

Gifting Purpose7%▁█▇▁▁▁
Quality-Overall7%▁▁▆█▁▁

Rubbish

FAQ

Common Chocolate Fondue Mug questions

Answered from the same tracked data.