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Chocolate Fondue Mug

Fail

Demand is soft, at -79.3% this quarter, so Chocolate Fondue Mug is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£230K/yr386K searches / yr
90-day growth
-79.3%search demand this quarter
Competition
62%top-5 click share · 17 brands · 24 sellers

Flapen Score

Chocolate Fondue Mug against its category

The dotted line is the Home & Garden average. Past it, Chocolate Fondue Mug is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Fondue Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Fondue Mug 386K times last year and spent an estimated £230K. The top 5 brands take 70% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -79.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £230K a year.

Searches, last 12 months
386K
Growth, 90 days vs prior 90
-79.3%
Conversion, latest week
5.7%
Market size, estimated
£230Ka year
Peak month
December83.5× the quietest month
Top search term
chocolate fondue mug87K searches a year

02 · Price

A sale here is worth £10.46.

Listings sell for £10.46 on average, from £6.61 to £14.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £10.46 that is £3K to £5K a year per listing.

Average price
£10.46under the $15 to $100 sweet spot
Price range
£6.61–£14.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #859 within Cookware. It carries 40 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#859in Cookware
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
40per listing
Listings tracked
20

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Chocolate Fondue Mug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£46K£69K£92K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

17 rising

Sellers

24

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

24%

  • CMANLNYK23%
  • Audasi19%
  • Noaya12%
  • Pipihome9%
  • TOUKBEAU7%
  • Eidoct7%

Demand

Chocolate Fondue Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 83.5×

Search terms

Top Chocolate Fondue Mug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chocolate fondue mug87K/yr
  • chocolate melting mug19K/yr
  • fondue mug101K/yr
  • chocolate melting cup47K/yr
  • chocolate cup6K/yr
  • chocolate mug7K/yr
  • fondue cup22K/yr
  • chocolate fondue cup9K/yr
  • chocolate mug with candle6K/yr
  • melting chocolate cup3K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Fondue Mug

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Gifting Purpose”
31%of negative reviews mention “Functionality-Overall”
1.5%of orders come back
“Air does not circulate so the tea light candle just goes out”
A buyer, on “Functionality-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Chocolate Fondue Mug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data