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Chlorine Tablets and Dispenser

Pass

Chlorine Tablets and Dispenser scores 68 out of 100, a Pass. Shoppers spend $44K a year here, search demand grew >1,000% this quarter, and returns run at 0.2% of orders.

Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£44K/yr34K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
46%top-5 click share · 21 brands · 49 sellers

Flapen Score

Chlorine Tablets and Dispenser against its category

The dotted line is the Home & Garden average. Past it, Chlorine Tablets and Dispenser is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chlorine Tablets and Dispenser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chlorine Tablets and Dispenser 34K times last year and spent an estimated £44K. The top 5 brands take 62% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
11.0%
Market size, estimated
£44Ka year
Top search term
chlorine tablets and dispenser17K searches a year

02 · Price

A sale here is worth £11.85.

Listings sell for £11.85 on average, from £4.31 to £17.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.85 that is £1K to £3K a year per listing.

Average price
£11.85under the $15 to $100 sweet spot
Price range
£4.31–£17.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 26.5% of listings are out of stock. The average listing ranks #99 within Pools, Hot Tubs & Supplies. It carries 2,856 reviews at 3.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
61%
Out of stock, average day
26.5%
Average rank
#99in Pools, Hot Tubs & Supplies
Average rating
3.76 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,856per listing
Listings tracked
31

04 · Newcomers

Amazon counts 6 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
28 months

Products

Top Chlorine Tablets and Dispenser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

49

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

46%

Top 20: 90%

Open market

32%

  • CUQOO22%
  • Blu Line13%
  • SINPY10%
  • SUDS-ONLINE9%
  • IVTUNBUR8%
  • Bulla6%

Search terms

Top Chlorine Tablets and Dispenser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chlorine tablets and dispenser17K/yr
  • chlorine dispenser and tablets9K/yr
  • paddling pool chlorine dispenser3K/yr
  • floating pool filter3K/yr
  • chlorine tablets and floater2K/yr

Reviews and returns

What reviews say buyers love and hate about Chlorine Tablets and Dispenser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.04

poor quality parts

Absolute garbage

Poor quality

Size-Overall14%−0.19

To small

Pipe far too short

it is very large

Functionality-Overall11%−0.19

But both sealed packs didnt work

Did not do the job

Did not work

Advertised Vs Actual Product9%+1.18

The packaging was different to the ones advertised

Not what they seem

False advertising

Value For Money8%+1.64

Absolutely not worth the price

such a waste of money

went to buy another I paid £2.99 its now gone up to over £8 so I will now look elsewhere

Love

Value For Money21%+1.64

Good price

Great value

Excellent value for money

Advertised Vs Actual Product20%+1.18

Accurate Description

As described

Does what it says

Quality-Overall16%−0.04

Better than standard inlet

Excellent quality product

All in all a reasonable product

Ease Of Use11%+0.71

Easy to use

is easy to refill

so easy to use saves a lot of time

Ease Of Cleaning9%+0.54

Cleans the pool well

great for keeping it clean

Keeps my pool clear clean and fresh

Return

0.2% Return rate 51% Fixable by listing

Size-Overall36%▁▁████

To small

Pipe far too short

it is very large

Functionality-Overall18%▁▁█▄▅▄

But both sealed packs didnt work

Did not do the job

Did not work

Advertised Vs Actual Product7%▁▁▁▇█▆

The packaging was different to the ones advertised

Not what they seem

False advertising

Defective Material/Parts6%▁▁▁▁█▅
Quality-Overall5%▁▁▁█▇▅

poor quality parts

Absolute garbage

Poor quality

FAQ

Common Chlorine Tablets and Dispenser questions

Answered from the same tracked data.