Chlorine Granules
PassChlorine Granules scores 67 out of 100, a Pass. Shoppers spend $1.1M a year here, search demand grew +686.8% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 67 / 100Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 5167
- Market size
- £1.1M/yr547K searches / yr
- 90-day growth
- +686.8%search demand this quarter
- Competition
- 70%top-5 click share · 12 brands · 42 sellers
Flapen Score
Chlorine Granules against its category
The dotted line is the Home & Garden average. Past it, Chlorine Granules is stronger. Inside it, weaker.
Market
The Chlorine Granules market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chlorine Granules 547K times last year and spent an estimated £1.1M. The top 5 brands take 87% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.
01 · Demand
15.5% of searches ended in a purchase last week.
Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +686.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 547K
- Growth, 90 days vs prior 90
- +686.8%
- Conversion, latest week
- 15.5%
- Market size, estimated
- £1.1Ma year
- Peak month
- July15.9× the quietest month
- Top search term
- chlorine granules225K searches a year
02 · Price
A sale here is worth £13.27.
Listings sell for £13.27 on average, from £7.20 to £21.73. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £13.27 that is £40K to £53K a year per listing.
- Average price
- £13.27under the $15 to $100 sweet spot
- Price range
- £7.20–£21.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £40K–£53K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #59 within Pools, Hot Tubs & Supplies. It carries 3,248 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 38%
- Out of stock, average day
- 3.7%
- Average rank
- #59in Pools, Hot Tubs & Supplies
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,248per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Chlorine Granules products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JOVS Chlorine Granules 5kg : Stabilized Chemicals for Hot Tubs Pools and Spas - Swimming Cleverness for Rapid Disinfecting and Cleaning Spa Water Treatment.
- Price
- £18.10
- Rating
- 4.8/5
- Reviews
- 481
- Age
- 2y ago
Clearwater Chlorine Granules for Hot Tub Spa and Swimming Pool Water Treatment for Rapid Disinfecting and Cleaning 1 kg
- Price
- £10.53
- Rating
- 4.8/5
- Reviews
- 280
- Age
- 10mo ago
1 Kg Stabilised Chlorine Granules Fast Dissolving Pool Spa Treatment
- Price
- £7.20
- Rating
- 4.6/5
- Reviews
- 1,101
- Age
- 5y ago
SUDS-ONLINE 500G Stabalised Chlorine Granules - Swimming Pool Chemicals & Spa
- Price
- £9.13
- Rating
- 4.5/5
- Reviews
- 1,950
- Age
- 9y ago
Clearwater Chlorine Granules for Hot Tub Spa and Swimming Pool Water Treatment for Rapid Disinfecting and Cleaning Jerry Can 5 kg
- Price
- £21.73
- Rating
- 4.7/5
- Reviews
- 11,877
- Age
- 18y ago
Trending
90-day click momentum
Chlorine Granules for Hot Tubs & Spas Fast Dissolving Pool Water Treatment for Rapid Disinfecting Swimming Pool Cleaning Granules for Hot Tub Spa Paddling Pool 100g
- Price
- £9.01
- Rating
- 1.6/5
- Reviews
- 9
- Age
- 3mo ago
Crystals 1kg Chlorine Granules for Pools Hot Tubs & Spas Rapid Dissolving Water Sanitiser Fast Disinfecting & Cleaning Treatment for Clear Hygienic Swimming Pool and Spa Water
- Price
- £8.24
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 2mo ago
2kg Chlorine Granules - Swimming Pool Chemicals & Spa + 10x FREE TEST STRIPS
- Price
- £15.80
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 6y ago
Chlorine Tablets for Swimming Pool 1 lb Pool Cleaning Tabs + Floating Chlorine Tabs Dispenser 1 Inch large Cleaning Tablets for Hot Tub Swimming Pool Paddling Pool Spa Bathtubs
- Price
- £15.09
- Rating
- 3.9/5
- Reviews
- 187
- Age
- 2y ago
PristiClear Chlorine Granules 1kg Fast Dissolving Chlorine Granules for Hot Tub & Swimming Pool Sanitiser for Crystal Clear Water | Premium Treatment for Pools Lazy Spa & Hot Tubs
- Price
- £12.59
- Rating
- 4.7/5
- Reviews
- 110
- Age
- 3mo ago
Newest
by launch dateCrystals 1kg Chlorine Granules for Pools Hot Tubs & Spas Rapid Dissolving Water Sanitiser Fast Disinfecting & Cleaning Treatment for Clear Hygienic Swimming Pool and Spa Water
- Price
- £8.24
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 2mo ago
Chlorine Granules for Hot Tubs & Spas Fast Dissolving Pool Water Treatment for Rapid Disinfecting Swimming Pool Cleaning Granules for Hot Tub Spa Paddling Pool 100g
- Price
- £9.01
- Rating
- 1.6/5
- Reviews
- 9
- Age
- 3mo ago
PristiClear Chlorine Granules 1kg Fast Dissolving Chlorine Granules for Hot Tub & Swimming Pool Sanitiser for Crystal Clear Water | Premium Treatment for Pools Lazy Spa & Hot Tubs
- Price
- £12.59
- Rating
- 4.7/5
- Reviews
- 110
- Age
- 3mo ago
Clearwater Chlorine Granules for Hot Tub Spa and Swimming Pool Water Treatment for Rapid Disinfecting and Cleaning 1 kg
- Price
- £10.53
- Rating
- 4.8/5
- Reviews
- 280
- Age
- 10mo ago
Chlorine Granules for Hot Tub Spa and Swimming Pool Water Treatment. 1kg Stabilised Quick Dissolving for Water Balance Rapid Disinfection and Cleaning.
- Price
- £10.94
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
42
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
70%
Top 20: 99%
Open market
10%
- Clearwater32%
- SHATCHI19%
- JOVS18%
- SUDS-ONLINE14%
- bluewater POOL & SPA CHEMICALS4%
- CUQOO2%
- Open — no brand owns it (6 brands, 10%)
Demand
Chlorine Granules search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.9×
Search terms
Top Chlorine Granules search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chlorine granules225K/yr
- chlorine87K/yr
- pool chlorine50K/yr
- chlorine granules for swimming pool20K/yr
- hot tub chlorine granules28K/yr
- chlorine granules for hot tub27K/yr
- chlorine for swimming pool12K/yr
- pool chlorine granules12K/yr
- hot tub chlorine19K/yr
- swimming pool chlorine12K/yr
Reviews and returns
What reviews say buyers love and hate about Chlorine Granules
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
picture is deceiving
Not as advertised
Not as described
Its tiny
Not fit for purpose
it is very large
its cheap for a reason
Ridiculous size for the price
Not the cheapest available
Did not do the job
Didn't work
Didnt work for me
its awkward to get two spoons poured out accurately without spillages
Good products from Clearwater however this was leaking
Weak containers
Love
Great product and IMO cheap too
Excellent product
Good quality and always reliable
Excellent value for money
Good price
fair price
Just what I needed
Does what it says
As described
Very easy to use with clear instructions
are easy to measure
Easy to use
Works perfect keeps water clear
It keeps the water clean and safe
it keeps the water crystal clear
Return
0.1% Return rate 44% Fixable by listing
Its tiny
Not fit for purpose
it is very large
its awkward to get two spoons poured out accurately without spillages
Good products from Clearwater however this was leaking
Weak containers
picture is deceiving
Not as advertised
Not as described
Did not do the job
Didn't work
Didnt work for me
its cheap for a reason
Ridiculous size for the price
Not the cheapest available
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chlorine Granules questions
Answered from the same tracked data.