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Chlorine Granules

Pass

Chlorine Granules scores 67 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, search demand grew +686.8% this quarter, and an estimated 0.1% of orders come back.

Filters Trending
Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£1.1M/yr547K searches / yr
90-day growth
+686.8%search demand this quarter
Competition
70%top-5 click share · 12 brands · 42 sellers

Flapen Score

Chlorine Granules against its category

The dotted line is the Home & Garden average. Past it, Chlorine Granules is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chlorine Granules market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chlorine Granules 547K times last year and spent an estimated £1.1M. The top 5 brands take 87% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 15.5% of those searches ended in a purchase.

Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +686.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
547K
Growth, 90 days vs prior 90
+686.8%
Conversion, latest week
15.5%
Market size, estimated
£1.1Ma year
Peak month
July15.9× the quietest month
Top search term
chlorine granules225K searches a year

02 · Price

A sale here is worth £13.27.

Listings sell for £13.27 on average, from £7.20 to £21.73. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £13.27 that is £40K to £53K a year per listing.

Average price
£13.27under the $15 to $100 sweet spot
Price range
£7.20–£21.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
£40K–£53K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #59 within Pools, Hot Tubs & Supplies. It carries 3,248 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
38%
Out of stock, average day
3.7%
Average rank
#59in Pools, Hot Tubs & Supplies
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,248per listing
Listings tracked
21

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Chlorine Granules products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£56K£112K£169K£225K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

42

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 99%

Open market

10%

  • Clearwater32%
  • SHATCHI19%
  • JOVS18%
  • SUDS-ONLINE14%
  • bluewater POOL & SPA CHEMICALS4%
  • CUQOO2%
  • Open — no brand owns it (6 brands, 10%)

Demand

Chlorine Granules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.9×

Search terms

Top Chlorine Granules search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chlorine granules225K/yr
  • chlorine87K/yr
  • pool chlorine50K/yr
  • chlorine granules for swimming pool20K/yr
  • hot tub chlorine granules28K/yr
  • chlorine granules for hot tub27K/yr
  • chlorine for swimming pool12K/yr
  • pool chlorine granules12K/yr
  • hot tub chlorine19K/yr
  • swimming pool chlorine12K/yr

Reviews and returns

What reviews say buyers love and hate about Chlorine Granules

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Advertised Vs Actual Product”
0.1%of orders come back
“picture is deceiving”
A buyer, on “Advertised Vs Actual Product”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Chlorine Granules questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data