Is chip pan profitable to sell on Amazon United Kingdom?

The niche generates £434K/yr across 41 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -28.1%. Flapen's verdict: Worth a look (65/100).

How competitive is the chip pan niche?

33 brands and 83 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in chip pan?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.6%.

When does demand for chip pan peak?

Demand peaks in Jan; the busiest month runs 1.6× the quietest.

What does it cost to enter the chip pan niche?

Listings span £7.52–£37.46; the average listing price is £18.47 (sweet spot $15–$100). The average incumbent carries 638 reviews — the moat a new listing must climb.

chip pan

Worth a look

Shows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great44%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great1.6%

return rate — above 5% kills the launch gate

Avg price

Great£18.47

avg listing price — sweet spot $15–$100

Competition

Great40%

top-5 click share — an open shelf

Price range

Great£7.52–£37.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good638.05

avg incumbent reviews — the moat a new listing must climb

Market size

Good£434K

£434K/yr · 504K searches

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-28.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, chip pan is a £434K/yr Amazon United Kingdom market (504K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan. Verdict: Worth a look — 65/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

chip pan market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £277K–£369K; units × avg price
Conversion rate: 4.7%
Avg BSR: #4,552
Page quality: 0%
Prime: 61%
Sponsored: 76%
Out of stock: 9.3%
Avg brand age: 37 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

Top-5 brand share

44%

Top 20: 90%

Top-5 click share

40%

Top 20: 82%

Open market

49%

SK COOKWARE10%
Premier10%
PRIMA9%
Pendeford8%
Infun7%
KitchenCraft7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.1% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.6×

Open Trend

Top chip pan search terms

chip pans with basket and lid224K/yr -26.5%4.1% conv.
chip pan172K/yr -30.5%3.2% conv.
chip pans15K/yr -20.7%2.9% conv.
small chip pan10K/yr +0.0%2.4% conv.
old fashioned chip pan with basket6K/yr -4.8%2.2% conv.
chip pans with basket and lid stainless steel6K/yr -23.4%5.4% conv.
chip pan with basket12K/yr -12.1%3.3% conv.
large chip pans with basket and lid8K/yr -35.1%3.7% conv.
small chip pans with basket and lid11K/yr -42.8%3.3% conv.
chip pan with basket and lid9K/yr -24.8%5.0% conv.

All search terms

Top chip pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SK COOKWARE Chip Pan with Basket & Lid Non-Stick Fat Fryer Set 22cm | Durable Crispy Frying Pan with Plastic Handles | Ideal for Gas Stoves & Home Frying (10 Black) (Black 20cm)

SK COOKWARE£13.194.5★158 rev

20cm Chip Pan with Lid & Wire Basket by Prima

PRIMA£10.364.2★2,194 rev

Premier Housewares (6 x 33 x 27 cm) 5 L Deep Fryer with Pyrex Lid - Black

Premier£22.014.4★3,210 rev

Infun£12.914.5★406 rev

KitchenCraft Large Chip Pan with Basket and Lid 20cm Induction Safe Stainless Steel Silver

KitchenCraft£27.194.6★2,315 rev

Newest

by launch date

GREENSAPPIRE 1PC 3L Deep Fryer Stainless Steel with Basket Lid

GREENSAPPIRE£9.2219 rev

4mo ago

Stainless Steel Chip Pan Fryer with Basket and Helper Handle 38cm Deep Induction Fryer Pan Silver Deep Frying Chip Pan with Basket and Lid Chip

NEW-YIJUNSHUN£19.0120 rev

5mo ago

2L Deep Fat Fryer with Basket & Strainer 304 Stainless Steel Deep Fryer Pot Large Capacity Bacon Grease Container for Kitchen Frying Cooking Camping Oil Filter Container Dishwasher Safe

Houbobo£16.0572 rev

11mo ago

4Pcs Stainless Steel Deep Fryer Basket With Lid - Round Wire Strainer Chip Pan for Cooking and Frying - Kitchen Cookware

NEW-YIJUNSHUN£18.8839 rev

1y ago

SK COOKWARE Chip Pan with Basket & Lid Non-Stick Fat Fryer Set 22cm | Durable Crispy Frying Pan with Plastic Handles | Ideal for Gas Stoves & Home Frying (10 Black) (Black 20cm)

SK COOKWARE£13.19158 rev

1y ago

What buyers say about chip pan

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Really pleased with size and quality”

Quality-Overall13%

“Chips quality is nice”

Frying Quality12%

“Great little fryer”

Value For Money12%

“Excellent value”

Advertised Vs Actual Product7%

“It does the job”

Ease Of Cleaning6%

“cleaning it after cooking is quick”

Cooking Experience4%

“cooked through perfectly”

Baking4%

“Great pan”

Strength3%

“Sturdy and as described”

Ease Of Use2%

“Easy to use”

What buyers complain about

Size-Overall24%

“Basket doesnt fit correctly”

Quality-Overall10%

“Rubbish quality”

Value For Money6%

“But it's cheap”

Durability5%

“lid broke within 5 uses”

Heating5%

“also slow to heat up”

Advertised Vs Actual Product4%

“The information is incorrect”

Strength4%

“little flimsy”

Ease Of Cleaning3%

“beyond cleaning”

Thickness3%

“not very deep”

Material Quality2%

“Couldn't of been made of cheaper rubbish if they tried”

Top return reasons

Size-Overall45%

Functionality-Overall10%

Quality-Overall6%

Heating6%

Advertised Vs Actual Product5%

Mechanism Issues4%

Compatibility-Overall4%

Handle Quality3%

Scratch Resistance1%

Value For Money1%

Common questions

Is chip pan profitable to sell on Amazon United Kingdom?: The niche generates £434K/yr across 41 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -28.1%. Flapen's verdict: Worth a look (65/100).
How competitive is the chip pan niche?: 33 brands and 83 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in chip pan?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.6%.
When does demand for chip pan peak?: Demand peaks in Jan; the busiest month runs 1.6× the quietest.
What does it cost to enter the chip pan niche?: Listings span £7.52–£37.46; the average listing price is £18.47 (sweet spot $15–$100). The average incumbent carries 638 reviews — the moat a new listing must climb.