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Chip Pan

Pass

Chip Pan scores 65 out of 100, a Pass. Shoppers spend $434K a year here, demand is soft, at -28.1% this quarter, and returns run at 1.6% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£434K/yr504K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
40%top-5 click share · 33 brands · 83 sellers

Flapen Score

Chip Pan against its category

The dotted line is the Home & Garden average. Past it, Chip Pan is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chip Pan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chip Pan 504K times last year and spent an estimated £434K. The top 5 brands take 44% of clicks. Demand peaks in Jan. Flapen scores it 65 out of 100, a Pass.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 504K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £434K a year.

Searches, last 12 months
504K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
4.7%
Market size, estimated
£434Ka year
Peak month
January1.6× the quietest month
Top search term
chip pans with basket and lid224K searches a year

02 · Price

A sale here is worth £18.47.

Listings sell for £18.47 on average, from £7.52 to £37.46. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £18.47 that is £5K to £9K a year per listing.

Average price
£18.47inside the $15 to $100 sweet spot
Price range
£7.52–£37.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #4,552 within Small Kitchen Appliances. It carries 638 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
61%
Out of stock, average day
9.3%
Average rank
#4,552in Small Kitchen Appliances
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
638per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Chip Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£13K£26K£39K£52K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

83

Top-5 brand share

44%

Top 20: 90%

Top-5 click share

40%

Top 20: 82%

Open market

49%

  • SK COOKWARE10%
  • Premier10%
  • PRIMA9%
  • Pendeford8%
  • Infun7%
  • KitchenCraft7%

Demand

Chip Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Chip Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chip pans with basket and lid224K/yr
  • chip pan172K/yr
  • chip pans15K/yr
  • small chip pan10K/yr
  • old fashioned chip pan with basket6K/yr
  • chip pans with basket and lid stainless steel6K/yr
  • chip pan with basket12K/yr
  • large chip pans with basket and lid8K/yr
  • small chip pans with basket and lid11K/yr
  • chip pan with basket and lid9K/yr

Reviews and returns

What reviews say buyers love and hate about Chip Pan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%+0.12

Basket doesnt fit correctly

It's small

Bigger than expected

Quality-Overall10%+0.62

Rubbish quality

Poor quality

Not very well made

Value For Money6%+0.96

But it's cheap

cost more to run

Definately not worth the money

Durability5%−0.10

lid broke within 5 uses

Had just over a month

This does NOT last

Heating5%−0.08

also slow to heat up

Doesnt heat up

No longer heats up

Love

Size-Overall17%+0.12

Really pleased with size and quality

Good size

Handy size

Quality-Overall13%+0.62

Chips quality is nice

Excellent quality and easy to clean

Excellent Quality

Frying Quality12%+0.83

Great little fryer

Great frying pot

Great for frying

Value For Money12%+0.96

Excellent value

Good price

Worth the money

Advertised Vs Actual Product7%+0.16

It does the job

As described

Exactly what I needed

Return

1.6% Return rate 58% Fixable by listing

Size-Overall45%▇▆▆▇▆█

Basket doesnt fit correctly

It's small

Bigger than expected

Functionality-Overall10%▆▅▄█▆▂
Quality-Overall6%▄▇▇▇█▇

Rubbish quality

Poor quality

Not very well made

Heating6%▇█▆▄▆▄

also slow to heat up

Doesnt heat up

No longer heats up

Advertised Vs Actual Product5%▃▂▆▄▇█

The information is incorrect

False advertising

Measurements are wrong

FAQ

Common Chip Pan questions

Answered from the same tracked data.