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Chip Cutter

Maybe

The products selling today average only 4.0★. But demand is soft, at -27.6% this quarter, so Chip Cutter is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£332K/yr413K searches / yr
90-day growth
-27.6%search demand this quarter
Competition
50%top-5 click share · 24 brands · 73 sellers

Flapen Score

Chip Cutter against its category

The dotted line is the Home & Garden average. Past it, Chip Cutter is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chip Cutter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chip Cutter 413K times last year and spent an estimated £332K. The top 5 brands take 51% of clicks. Demand peaks in Jan–Feb. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 413K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £332K a year.

Searches, last 12 months
413K
Growth, 90 days vs prior 90
-27.6%
Conversion, latest week
3.3%
Market size, estimated
£332Ka year
Peak month
February1.8× the quietest month
Top search term
chip cutter126K searches a year

02 · Price

A sale here is worth £24.27.

Listings sell for £24.27 on average, from £6.15 to £100.57. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £24.27 that is £6K to £12K a year per listing.

Average price
£24.27inside the $15 to $100 sweet spot
Price range
£6.15–£100.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #36 within Peeling, Grating & Slicing Tools. It carries 5,607 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
17.6%
Average rank
#36in Peeling, Grating & Slicing Tools
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,607per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Chip Cutter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£27K£40K£53K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

73

Top-5 brand share

51%

Top 20: 97%

Top-5 click share

50%

Top 20: 91%

Open market

42%

  • Ibergrif15%
  • KitchenCraft13%
  • ANJUKE10%
  • Geedel7%
  • SupMaKin7%
  • Vihoom7%

Demand

Chip Cutter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Chip Cutter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chip cutter126K/yr
  • potato chipper110K/yr
  • potato cutter23K/yr
  • potato chipper chip cutter26K/yr
  • chipper16K/yr
  • fries cutter11K/yr
  • chip maker13K/yr
  • chips cutter12K/yr
  • french fry cutter11K/yr
  • potato chopper7K/yr

Reviews and returns

What reviews say buyers love and hate about Chip Cutter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning11%+0.46

Very difficult to clean

Impossible to clean rendering it useless and non hygenic

Not particularly easy to clean

Durability10%−0.16

Broke on first use

Broke after 2 months

Broken

Quality-Overall9%+0.50

Not sure what all the complaints are about

But clearly not great build quality

Seems very cheap quality for the price

Strength8%−0.06

Quite flimsy

A bit flimsy

It's not very strong

Ease Of Use7%+1.72

Awkward to use

and was difficult to remove

One thing to note is that it can take a bit of effort to press down

Love

Ease Of Use19%+1.72

Easy and safe to use

Easy to clean and use

Super handy

Quality-Overall17%+0.50

This kitchen tool feels well made

Good quality and easy to store

Excellent product

Ease Of Cleaning8%+0.46

Good gadget if you can be bothered to clean it

Easy to clean

which helps with cleaning

Value For Money6%+0.20

Good value

Good value for money

Excellent Value

Sharpness5%

Really sharp

The blade is really sharp too

The blades are sharp

Return

1.8% Return rate 30% Fixable by listing

Size-Overall19%▇█▅▆▇▆

Not fit for purpose

Actually smaller than we thought

A bit big

Functionality-Overall18%█▆▅▆▅▄

Barely just about works

Did not work as well as I expected

Also, it was meant to stick/vacuum to the table, it does not work

Quality-Overall8%▃▄█▅▆▆

Not sure what all the complaints are about

But clearly not great build quality

Seems very cheap quality for the price

Sharpness7%▆▅█▆▄▇
Ease Of Use7%▄▂█▅▃▅

Awkward to use

and was difficult to remove

One thing to note is that it can take a bit of effort to press down

FAQ

Common Chip Cutter questions

Answered from the same tracked data.