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Chip Basket

Chip Basket shows low returns (0.7%), but a small market ($28K/yr) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 7Growth 13Conversion 42Competition 72Returns 97Price range 19Avg price 34Brand share 87Review moat 88Quality gap 65
This niche Category average

Is Chip Basket profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chip Basket is a £28K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 50/100.

Chip Basket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -24.7% over the last 90 days and 3.4% of searches end in a purchase.

£28K

revenue / yr

Units sold / yr4K
Search volume / yr-24.7%82K
Conversion rate3.4%
Avg price£10.03

Who owns the niche?

The top 5 brands hold 48% of demand, so 52% of the market is open.

52%

open market share

Brands · sellers27 · 64
Top-5 product click share42%
Open market52%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement75%
New entrants (1y)12· 0 succeeded
Avg rating4.4★
Avg reviews236

Top Chip Basket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

27 rising

Sellers

64

Top-5 brand share

48%

Top 20: 92%

Top-5 click share

42%

Top 20: 85%

Open market

48%

  • Pendeford Housewares22%
  • LAVV HOUSEWARES LTD13%
  • LDXDRU5%
  • KFSCIP4%
  • SEUNMUK4%
  • KitchenCraft4%

Chip Basket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume82KCVR3.4%Products32Brands27Top 5 Brands48%OOS Rate13.1%Rating4.4★Reviews236Avg BSR#821
2K2KSpike '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 1.6×

Top Chip Basket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • chip basket21K/yr
  • chip pan basket23K/yr
  • chip baskets for serving fries12K/yr
  • frying basket9K/yr
  • chip basket for frying8K/yr
  • chip baskets5K/yr
  • mini chip baskets4K/yr

What reviews say buyers love and hate about Chip Basket

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Value For Money19%

Worth buying

Size-Overall17%

Good size

Advertised Vs Actual Product13%

Does the job

Quality-Overall12%

Very good quality very easy to clean

Strength7%

Very good, not flimsy

What buyers complain about

82% of reviews
Size-Overall27%

Basket doesnt fit correctly

Advertised Vs Actual Product15%

A segment very misleading

Quality-Overall14%

rubbish

Value For Money6%

Handle not as secure as I would have liked considering the price

Handle Quality5%

My main concern is how well the handle attachment will hold up with regular use

Chip Basket return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
64%
2Advertised Vs Actual Product
6%
3Handle Quality
6%
4Quality-Overall
5%
5Compatibility-Overall
4%

Common Chip Basket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chip Basket 50/100 on Amazon United Kingdom — Worth a look. The niche generates £28K/yr across 32 tracked products. 0 of 12 products launched in the last 360 days are still selling. Search demand moved -24.7% over the last 90 days.
Search demand for Chip Basket on Amazon United Kingdom peaks in Jan–Feb, where the busiest month runs 1.6× the quietest.