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Chip Basket

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $28K a year here, so Chip Basket is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£28K/yr82K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
42%top-5 click share · 27 brands · 64 sellers

Flapen Score

Chip Basket against its category

The dotted line is the Home & Garden average. Past it, Chip Basket is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chip Basket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chip Basket 82K times last year and spent an estimated £28K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Feb. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
3.4%
Market size, estimated
£28Ka year
Peak month
January1.6× the quietest month
Top search term
chip basket21K searches a year

02 · Price

A sale here is worth £10.03.

Listings sell for £10.03 on average, from £5.00 to £17.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.03 that is £1K to £3K a year per listing.

Average price
£10.03under the $15 to $100 sweet spot
Price range
£5.00–£17.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #821 within Small Kitchen Appliances. It carries 236 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
69%
Out of stock, average day
13.1%
Average rank
#821in Small Kitchen Appliances
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
236per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Chip Basket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

27 rising

Sellers

64

Top-5 brand share

48%

Top 20: 92%

Top-5 click share

42%

Top 20: 85%

Open market

48%

  • Pendeford Housewares22%
  • LAVV HOUSEWARES LTD13%
  • LDXDRU5%
  • KFSCIP4%
  • SEUNMUK4%
  • KitchenCraft4%

Demand

Chip Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 1.6×

Search terms

Top Chip Basket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chip basket21K/yr
  • chip pan basket23K/yr
  • chip baskets for serving fries12K/yr
  • frying basket9K/yr
  • chip basket for frying8K/yr
  • chip baskets5K/yr
  • mini chip baskets4K/yr

Reviews and returns

What reviews say buyers love and hate about Chip Basket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%+0.09

Basket doesnt fit correctly

Badly fitted basket

lid doesnt fit right

Advertised Vs Actual Product15%−0.17

A segment very misleading

Very misleading

Measurements are wrong

Quality-Overall14%−0.10

rubbish

After several uses, here is a breakdown of its performance and build quality

not great quality

Value For Money6%+1.12

Handle not as secure as I would have liked considering the price

Waste of money

Handle Quality5%−0.07

My main concern is how well the handle attachment will hold up with regular use

one arm of the handle has detached

arrived promptly unfortunately the handle had become detached on one side

Love

Value For Money19%+1.12

Worth buying

Good value for money

Good value

Size-Overall17%+0.09

Good size

Perfect size for family

Nice small size

Advertised Vs Actual Product13%−0.17

Does the job

Just what I needed

As described

Quality-Overall12%−0.10

Very good quality very easy to clean

It's well made

Good quality

Strength7%+0.64

Very good, not flimsy

Very sturdy

I love these sturdy, well made, nice size chop baskets for special occasions

Return

0.7% Return rate 76% Fixable by listing

Size-Overall64%█▇▆▇▇█

Basket doesnt fit correctly

Badly fitted basket

lid doesnt fit right

Advertised Vs Actual Product6%▄█▃▅▅▆

A segment very misleading

Very misleading

Measurements are wrong

Handle Quality6%▅▄█▂▆▂

My main concern is how well the handle attachment will hold up with regular use

one arm of the handle has detached

arrived promptly unfortunately the handle had become detached on one side

Quality-Overall5%▁▄█▇▆▃

rubbish

After several uses, here is a breakdown of its performance and build quality

not great quality

Compatibility-Overall4%▁█▅▅▃▁

FAQ

Common Chip Basket questions

Answered from the same tracked data.