chip basket
Worth a lookShows low returns (0.7%), but a small market ($28K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great235.66avg incumbent reviews — the moat a new listing must climb
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.03avg listing price — sweet spot $15–$100
Price range
Bad£5.00–£17.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Market size
Bad£28K£28K/yr · 82K searches
According to Flapen's Amazon United Kingdom niche tracking, chip basket is a £28K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
chip basket market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £30K–£40K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #821
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 75%
- Out of stock
- 13.1%
- Avg brand age
- 45 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
27 rising
Sellers
64
Top-5 brand share
48%
Top 20: 92%
Top-5 click share
42%
Top 20: 85%
Open market
48%
- Pendeford Housewares22%
- LAVV HOUSEWARES LTD13%
- LDXDRU5%
- KFSCIP4%
- SEUNMUK4%
- KitchenCraft4%
Demand & seasonality
Weekly Amazon search volume, last 69 weeks — -24.7% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
Top chip basket search terms
- chip basket21K/yr
- chip pan basket23K/yr
- chip baskets for serving fries12K/yr
- frying basket9K/yr
- chip basket for frying8K/yr
- chip baskets5K/yr
- mini chip baskets4K/yr
Top chip basket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pendeford Housewares Chip Frying Basket with Handle - Stainless Steel Frying Pan - Deep Fryer for Straining French Fries and Various Foods - 8 Inch (Pack of 1) Silver
Pendeford Housewares£6.804.4★323 rev
Professional Heavy Duty Deep Frying Chip Basket Oil Drainer (7 Approx (17.7cm))
LAVV HOUSEWARES LTD£6.654.1★69 rev
Pendeford Housewares CB03 Chip Handle-Stainless Steel Frying Pan Deep Fryer Basket for Straining French Fries and Various Foods-7 Inches Silver
Pendeford Housewares£6.864.4★323 rev
LDXDRU 12 Pack Chip Serving Frying Baskets Mini Chip Baskets with Handle
LDXDRU£17.275.0★4 rev
SEUNMUK 8 PCS Chip Serving Frying Baskets Mini Chip Baskets with Handle Mini Square Fry Baskets for Onion Rings Fries Chicken Wings Silver
SEUNMUK£11.514.4★18 rev
Newest
by launch date
Chip Serving Frying Baskets 4 Pcs Mini Chip Baskets with Handle for Serving Stainless Steel French Fries Holder Food Presentation Basket for Serving Basket for French Fries Onion Rings Chicken Wings
KFSCIP£10.990 rev
Chip Serving Frying Baskets 4 Pcs Mini Chip Baskets with Handle for Serving Stainless Steel French Fries Holder Food Presentation Basket Fry Basket Square Presentation for Onion Rings Chicken Wings
KFSCIP£10.891 rev
MAGICLULU Stainless Steel Chip Basket with Detachable Handle 17cm Round Deep Frying Basket for Pans Wire Mesh Strainer for Straining Serving & Commercial Kitchen Use
MAGICLULU£10.148 rev
MSQUARE Round Frying & Chip Basket Rust-Resistant Easy Handling Comfortable Grip Deep Frying Perfect for Home Kitchens Restaurants Cafés Street Food Stalls Efficient Oil Drainage (7 Inch)
MSQUARE£12.131 rev
PEBBLE HUG Long Handle Metal Chip Deep Frying Basket Stainless Steel Fry Basket for Chips & Snacks Heavy Duty Mesh Oil Strainer Basket for Home & Commercial Kitchen Long Lasting (7 Inch)
PEBBLE HUG£9.500 rev
Trending
90-day click momentumChip Serving Frying Baskets 4 Pcs Mini Chip Baskets with Handle for Serving Stainless Steel French Fries Holder Food Presentation Basket for Serving Basket for French Fries Onion Rings Chicken Wings
KFSCIP£10.990.0★
Chip Serving Frying Baskets 4 Pcs Mini Chip Baskets with Handle for Serving Stainless Steel French Fries Holder Food Presentation Basket Fry Basket Square Presentation for Onion Rings Chicken Wings
KFSCIP£10.895.0★
PEBBLE HUG Long Handle Metal Chip Deep Frying Basket Stainless Steel Fry Basket for Chips & Snacks Heavy Duty Mesh Oil Strainer Basket for Home & Commercial Kitchen Long Lasting (7 Inch)
PEBBLE HUG£9.500.0★
MAGICLULU Stainless Steel Chip Basket with Detachable Handle 17cm Round Deep Frying Basket for Pans Wire Mesh Strainer for Straining Serving & Commercial Kitchen Use
MAGICLULU£10.144.5★
MSQUARE Round Frying & Chip Basket Rust-Resistant Easy Handling Comfortable Grip Deep Frying Perfect for Home Kitchens Restaurants Cafés Street Food Stalls Efficient Oil Drainage (7 Inch)
MSQUARE£12.134.0★
What buyers say about chip basket
What buyers praise and complain about, mined from review topics.What buyers love
“Worth buying”
“Good size”
“Does the job”
“Very good quality very easy to clean”
“Very good, not flimsy”
“Very handy”
“frying basket with a convenient detachable handle for clean draining and easy storage”
“Easy to clean”
“making it ideal for frying two to three portions of chips or a few pieces of breaded chicken without overcrowding the basket”
“Happy with the chip pan”
What buyers complain about
“Basket doesnt fit correctly”
“A segment very misleading”
“rubbish”
“Handle not as secure as I would have liked considering the price”
“My main concern is how well the handle attachment will hold up with regular use”
“not enough room in it to shake the basket when the chips are in it”
“Be very careful of measuring”
“therefore not reaching down far enough to cook chips”
“basket doesn't stay flat while you're cooking”
“Looks OK not used it yet”
Top return reasons
Common questions
- Is chip basket profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 32 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the chip basket niche?
- 27 brands and 64 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in chip basket?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.7%.
- When does demand for chip basket peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the chip basket niche?
- Listings span £5.00–£17.27; the average listing price is £10.03 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.