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Chinois Strainer

Fail

Demand is soft, at -28.3% this quarter, so Chinois Strainer is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£52K/yr38K searches / yr
90-day growth
-28.3%search demand this quarter
Competition
63%top-5 click share · 13 brands · 33 sellers

Flapen Score

Chinois Strainer against its category

The dotted line is the Home & Garden average. Past it, Chinois Strainer is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chinois Strainer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chinois Strainer 38K times last year and spent an estimated £52K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-28.3%
Conversion, latest week
6.2%
Market size, estimated
£52Ka year
Peak month
December2.9× the quietest month
Top search term
chinois strainer14K searches a year

02 · Price

A sale here is worth £22.29.

Listings sell for £22.29 on average, from £5.48 to £65.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £22.29 that is £0 to £2K a year per listing.

Average price
£22.29inside the $15 to $100 sweet spot
Price range
£5.48–£65.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #112 within Colanders & Food Strainers. It carries 231 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
81%
Out of stock, average day
0.4%
Average rank
#112in Colanders & Food Strainers
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
231per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Chinois Strainer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

33

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

16%

  • Taylors Eye Witness24%
  • Zodiac21%
  • KitchenCraft12%
  • Samuel Groves11%
  • Vogue10%
  • Anchy7%
  • Open — no brand owns it (7 brands, 16%)

Demand

Chinois Strainer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Chinois Strainer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chinois strainer14K/yr
  • chinois11K/yr
  • conical sieve8K/yr
  • conical strainer5K/yr

Reviews and returns

What reviews say buyers love and hate about Chinois Strainer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall75%−0.23

Too big

smaller than I expected

Very large

Quality-Overall17%−0.13

Poor quality stand

Love

Quality-Overall19%−0.13

Good quality and easy cleaning

Amazing quality

Good quality product

Size-Overall17%−0.23

Great size and fineness

Perfect size very smooth edges

Strength10%+1.30

still going strong

This is a really solid and sturdy sieve

It is solid enough

Rusts/Corrodes8%+1.02

no rust

Efficiency8%+1.02

Does the job

Works well

Return

1.5% Return rate 68% Fixable by listing

Size-Overall60%▆▆█▄▃█

Too big

smaller than I expected

Very large

Handle Quality9%█▂▁▃▁▁
Defective Material/Parts6%▁▁▁▅█▆
Advertised Vs Actual Product5%▁▂▂▅█▁
Value For Money4%▁▁█▁▁▁

FAQ

Common Chinois Strainer questions

Answered from the same tracked data.