Is chinese lanterns profitable to sell on Amazon United Kingdom?

The niche generates £107K/yr across 41 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (58/100).

How competitive is the chinese lanterns niche?

33 brands and 37 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in chinese lanterns?

Top complaints mined from reviews: Quality-Overall, Flammable, Value For Money. The return rate is 1.4%.

When does demand for chinese lanterns peak?

Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the chinese lanterns niche?

Listings span £3.96–£18.29; the average listing price is £9.78 (sweet spot $15–$100). The average incumbent carries 191 reviews — the moat a new listing must climb.

chinese lanterns

Worth a look

Shows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.4★

avg incumbent rating — lower means beatable quality

Review moat

Great191.1

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.4%

return rate — above 5% kills the launch gate

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£9.78

avg listing price — sweet spot $15–$100

Market size

Okay£107K

£107K/yr · 176K searches

Price range

Bad£3.96–£18.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-20.3%

90-day search growth — must beat 0% to launch

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, chinese lanterns is a £107K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

chinese lanterns market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: £122K–£147K; units × avg price
Conversion rate: 6.2%
Avg BSR: #64
Page quality: 0%
Prime: 98%
Sponsored: 95%
Out of stock: 13.2%
Avg brand age: 33 months
Avg seller age: 205 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

33 rising

Sellers

Top-5 brand share

55%

Top 20: 91%

Top-5 click share

42%

Top 20: 84%

Open market

38%

Douzi20%
LABOTA10%
SJOAUET9%
NAKUL8%
Indimization8%
MXHBSTP7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top chinese lanterns search terms

chinese lanterns88K/yr -21.4%5.5% conv.
lanterns to release in memory34K/yr -5.5%8.1% conv.
sky lanterns16K/yr -7.3%6.3% conv.
chinese lantern10K/yr -42.2%4.3% conv.
sky lanterns to release in memory6K/yr -7.7%6.7% conv.
chinese sky lanterns7K/yr -27.2%4.0% conv.
floating lanterns4K/yr -26.2%4.9% conv.
sky lantern4K/yr +12.7%5.4% conv.
chinese lanterns outdoor5K/yr -80.9%1.0% conv.

All search terms

Top chinese lanterns products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Douzi Chinese Sky Lanterns (6 Pack) 100% Biodegradable No Assembly Required - Beautiful Lantern for White for Weddings Birthdays Parties Memorials and Much More

Douzi£11.684.2★932 rev

LABOTA 5 Pack Chinese Sky Lanterns Sky Lantern to Release in Memory 100% Biodegradable Eco Friendly Floating Lanterns for Outside Flying Party Decoratin Birthday Eid Funeral Memorial Day

LABOTA£10.264.1★3,545 rev

SJOAUET 6 Pack Chinese Sky Lanterns Latest Portable packaging Biodegradable Eco-Friendly Chinese Paper Lanterns to Release in memory Wish for New Year Weekends Holidays and Festivals

SJOAUET£9.534.2★486 rev

Chinese Sky Lanterns Environmental Friendly 100% Biodegradable Material No Assembly Required for Wishing Wedding Birthday Party (5 Pack)

Douzi£10.124.0★476 rev

8 PCS White Paper Lanterns to Release in Memory Chinese Sky Lanterns Chinese Lanterns Flying Lanterns for Weddings Anniversaries Outdoor Parties Includes 8 Wax Blocks and 2 Markers

FYKZQWDS£9.133.7★14 rev

Newest

by launch date

5 Pack Chinese Lanterns For Outside Eco Friendly Sky Lanterns And Paper Lanterns For Release In Memory Fire Resistant Floating Lanterns For Weddings Memorials Eid Parties And Outdoor Celebrations

QUALDESN£9.460 rev

2mo ago

Sky Chinese Lanterns 10 Pack Sky to Release in Memory Love Color Large Memorial Paper Lanterns Birthday Wedding Funeral Christmas to Make Wishes

Indimization£9.9943 rev

2mo ago

14Pcs Chinese Lanterns Large Sky Lanterns Set for Memorial Ceremonies and Romantic Celebrations Red Paper Lanterns with Black Markers for Outdoor Events

DNTHYRIN£10.021 rev

4mo ago

Chinese Lanterns Sky Paper Lanterns Eco-Friendly 100% Biodegradable Materia or Outside Flying Perfect for Birthdays Diwali Halloween Garden Party Wedding 5 Pack

Solihigh£8.3211 rev

9mo ago

Sky Chinese Lanterns 10 Pack Sky to Release in Memory Love Color Large Memorial Paper Lanterns Birthday Wedding Funeral Christmas to Make Wishes

Indimization£11.739 rev

9mo ago

What buyers say about chinese lanterns

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Good quality”

Brightness/Shine/Glow18%

“The lights are bright enough to be noticeable”

Value For Money16%

“Worth every penny”

Ease Of Use6%

“So easy to use”

Color6%

“nice colours”

Assembly/Installation4%

“Easy to assemble”

Design-Overall4%

“Nice decoration”

Efficiency2%

“Worked well”

Eco Friendliness2%

“all paper/string so eco friendly. apart from the wrapping”

Size-Overall2%

“13inch wide so a good size”

What buyers complain about

Quality-Overall29%

“The balloons are of poor quality”

Flammable12%

“Awful, went on fire”

Value For Money11%

“Not worth your money”

Functionality-Overall11%

“Not one of them worked”

Strength7%

“Item flimsy and falling apart”

Ease Of Use5%

“Really hard to light”

Size-Overall5%

“Much bigger than expected”

Thickness4%

“Too thin & flimsy”

Assembly/Installation4%

“A bit fiddly to build up”

Heating3%

“3rd it wouldn't heat up in the middle”

Top return reasons

Functionality-Overall26%

Quality-Overall15%

Size-Overall9%

Eco Friendliness8%

Flammable5%

Durability5%

Value For Money4%

Advertised Vs Actual Product4%

Defective Material/Parts4%

Ease Of Use3%

Common questions

Is chinese lanterns profitable to sell on Amazon United Kingdom?: The niche generates £107K/yr across 41 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (58/100).
How competitive is the chinese lanterns niche?: 33 brands and 37 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in chinese lanterns?: Top complaints mined from reviews: Quality-Overall, Flammable, Value For Money. The return rate is 1.4%.
When does demand for chinese lanterns peak?: Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the chinese lanterns niche?: Listings span £3.96–£18.29; the average listing price is £9.78 (sweet spot $15–$100). The average incumbent carries 191 reviews — the moat a new listing must climb.