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Chinese Lanterns

Maybe

The products selling today average only 3.4★. But demand is soft, at -20.3% this quarter, so Chinese Lanterns is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£107K/yr176K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
42%top-5 click share · 33 brands · 37 sellers

Flapen Score

Chinese Lanterns against its category

The dotted line is the Home & Garden average. Past it, Chinese Lanterns is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chinese Lanterns market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chinese Lanterns 176K times last year and spent an estimated £107K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
6.2%
Market size, estimated
£107Ka year
Peak month
January2.0× the quietest month
Top search term
chinese lanterns88K searches a year

02 · Price

A sale here is worth £9.78.

Listings sell for £9.78 on average, from £3.96 to £18.29. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.78 that is £2K to £5K a year per listing.

Average price
£9.78under the $15 to $100 sweet spot
Price range
£3.96–£18.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #64 within Party Supplies. It carries 191 reviews at 3.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
98%
Out of stock, average day
13.2%
Average rank
#64in Party Supplies
Average rating
3.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
191per listing
Listings tracked
41

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Chinese Lanterns products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

33 rising

Sellers

37

Top-5 brand share

55%

Top 20: 91%

Top-5 click share

42%

Top 20: 84%

Open market

38%

  • Douzi20%
  • LABOTA10%
  • SJOAUET9%
  • NAKUL8%
  • Indimization8%
  • MXHBSTP7%

Demand

Chinese Lanterns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Chinese Lanterns search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chinese lanterns88K/yr
  • lanterns to release in memory34K/yr
  • sky lanterns16K/yr
  • chinese lantern10K/yr
  • sky lanterns to release in memory6K/yr
  • chinese sky lanterns7K/yr
  • floating lanterns4K/yr
  • sky lantern4K/yr
  • chinese lanterns outdoor5K/yr

Reviews and returns

What reviews say buyers love and hate about Chinese Lanterns

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%+0.49

The balloons are of poor quality

Absolute rubbish

Not best quality

Flammable12%−0.29

Awful, went on fire

Fire hazard

Set on fire

Value For Money11%+0.27

Not worth your money

Don't waste your money

A waste of money

Functionality-Overall11%−0.26

Not one of them worked

Don't work

2/10 worked

Strength7%−0.17

Item flimsy and falling apart

They ripped very easily

These purple lanterns are incredibly fragile

Love

Quality-Overall29%+0.49

Good quality

Excellent item

Great product

Brightness/Shine/Glow18%+1.37

The lights are bright enough to be noticeable

Nice LED lanterns

Very pretty and good little bundle of lantern and electric candle light which flicker and cast beautiful shadows to the ceiling

Value For Money16%+0.27

Worth every penny

Great value

Good value

Ease Of Use6%+0.24

So easy to use

Very easy to use and visually stunning

cute easy to use

Color6%+0.77

nice colours

The 10 color options are a great feature

Nice colors, great quality, perfect for holiday decorations, fast delivery

Return

1.4% Return rate 16% Fixable by listing

Functionality-Overall26%█▇▅▃▇█

Not one of them worked

Don't work

2/10 worked

Quality-Overall15%▅█▅▃▄▂

The balloons are of poor quality

Absolute rubbish

Not best quality

Size-Overall9%▁▁▄█▄▅

Much bigger than expected

Small fuel cell

They are much bigger than I expected

Eco Friendliness8%█▄▇▅▁▃
Flammable5%▁▁▆█▆▅

Awful, went on fire

Fire hazard

Set on fire

FAQ

Common Chinese Lanterns questions

Answered from the same tracked data.