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Chinese Decorations

Fail

Demand is soft, at -98.0% this quarter, so Chinese Decorations is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£68K/yr272K searches / yr
90-day growth
-98.0%search demand this quarter
Competition
62%top-5 click share · 18 brands · 21 sellers

Flapen Score

Chinese Decorations against its category

The dotted line is the Home & Garden average. Past it, Chinese Decorations is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chinese Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chinese Decorations 272K times last year and spent an estimated £68K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -98.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-98.0%
Conversion, latest week
4.5%
Market size, estimated
£68Ka year
Peak month
January83.6× the quietest month
Top search term
chinese decorations11K searches a year

02 · Price

A sale here is worth £5.58.

Listings sell for £5.58 on average, from £2.42 to £15.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £5.58 that is £558 to £1K a year per listing.

Average price
£5.58under the $15 to $100 sweet spot
Price range
£2.42–£15.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£558–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 43.3% of listings are out of stock. The average listing ranks #1,093 within Cutlery. It carries 46 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
43.3%
Average rank
#1,093in Cutlery
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
46per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Chinese Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

21

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

31%

  • Wsndyjia28%
  • YIAJIA11%
  • Rdanruy11%
  • LSJDEER7%
  • Legend6%
  • lasuroa6%

Demand

Chinese Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 83.6×

Search terms

Top Chinese Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chinese decorations11K/yr
  • chinese new year 2026 horse53K/yr
  • chinese new year65K/yr
  • chinese new year decorations110K/yr
  • chinese new year party decorations5K/yr
  • chinese new year 20266K/yr
  • lunar new year decorations6K/yr
  • chinese new year decorations 202610K/yr
  • lunar new year decorations 20268K/yr

Reviews and returns

What reviews say buyers love and hate about Chinese Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.46

Not the best quality

Adhesion/Stickiness17%

a little fiddly to stick together at first

Love

Value For Money22%−0.04

Four quid for plenty of them seems like good value for money to me

Good value for money

Its worthy

Quality-Overall20%−0.46

Its well made with shinning gold element

Good Quality Chinese Knapkins

Good quality

Fun/Entertainment Experience9%+0.82

For £3.99 its a fun and affordable way to add some festive colour to the home, office, or even a car

Lovely - bit of fun for Chinese new year

Bit of New Year Fun

Embellishment/Embroidery Quality6%+0.53

Great decorations

Correct Contents6%+0.53

Amazing set, a lot of different products included

Return

0.6% Return rate 18% Fixable by listing

Quality-Overall35%█▆▆▁▁▁

Not the best quality

Material Quality23%▁█▁▁▁▁
Thin10%█▂▁▁▁▁
Size-Overall10%▁█▁▁▁▁
Advertised Vs Actual Product8%▁▂█▁▁▁

FAQ

Common Chinese Decorations questions

Answered from the same tracked data.