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Chinese Decorations

Fail

Demand is soft, at -98.0% this quarter, so Chinese Decorations is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£68K/yr272K searches / yr
90-day growth
-98.0%search demand this quarter
Competition
62%top-5 click share · 18 brands · 21 sellers

Flapen Score

Chinese Decorations against its category

The dotted line is the Home & Garden average. Past it, Chinese Decorations is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chinese Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chinese Decorations 272K times last year and spent an estimated £68K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -98.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-98.0%
Conversion, latest week
4.5%
Market size, estimated
£68Ka year
Peak month
January83.6× the quietest month
Top search term
chinese decorations11K searches a year

02 · Price

A sale here is worth £5.58.

Listings sell for £5.58 on average, from £2.42 to £15.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £5.58 that is £558 to £1K a year per listing.

Average price
£5.58under the $15 to $100 sweet spot
Price range
£2.42–£15.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£558–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 43.3% of listings are out of stock. The average listing ranks #1,093 within Cutlery. It carries 46 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
43.3%
Average rank
#1,093in Cutlery
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
46per listing
Listings tracked
20

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Chinese Decorations products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

21

Est. top-5 brand share

63%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

31%

  • Wsndyjia28%
  • YIAJIA11%
  • Rdanruy11%
  • LSJDEER7%
  • Legend6%
  • lasuroa6%

Demand

Chinese Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 83.6×

Search terms

Top Chinese Decorations search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chinese decorations11K/yr
  • chinese new year 2026 horse53K/yr
  • chinese new year65K/yr
  • chinese new year decorations110K/yr
  • chinese new year party decorations5K/yr
  • chinese new year 20266K/yr
  • lunar new year decorations6K/yr
  • chinese new year decorations 202610K/yr
  • lunar new year decorations 20268K/yr

Reviews and returns

What reviews say buyers love and hate about Chinese Decorations

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
50%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“Not the best quality”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Chinese Decorations questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data