China Mugs
MaybeAn estimated 1.2% of orders come back. But demand is soft, at -23.5% this quarter, so China Mugs is a Maybe.
- Flapen Score
- 58 / 100Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 5158
- Market size
- £226K/yr836K searches / yr
- 90-day growth
- -23.5%search demand this quarter
- Competition
- 25%top-5 click share · 35 brands · 119 sellers
Flapen Score
China Mugs against its category
The dotted line is the Home & Garden average. Past it, China Mugs is stronger. Inside it, weaker.
Market
The China Mugs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for China Mugs 836K times last year and spent an estimated £226K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 836K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £226K a year.
- Searches, last 12 months
- 836K
- Growth, 90 days vs prior 90
- -23.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £226Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- china mugs158K searches a year
02 · Price
A sale here is worth £15.42.
Listings sell for £15.42 on average, from £4.88 to £37.94. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £15.42 that is £2K to £4K a year per listing.
- Average price
- £15.42inside the $15 to $100 sweet spot
- Price range
- £4.88–£37.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #1,054 within Glassware. It carries 446 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 60%
- Out of stock, average day
- 14.4%
- Average rank
- #1,054in Glassware
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 446per listing
- Listings tracked
- 78
04 · Newcomers
1 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top China Mugs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
YöL Set of 6 Floral New Bone China Coffee Mugs Afternoon Tea Cups Home Kitchen
- Price
- £14.78
- Rating
- 4.4/5
- Reviews
- 204
- Age
- 2y ago

Set of 6 Eucalyptus New Bone China Coffee Mugs Afternoon Tea Cups Home Kitchen Mug Set Floral
- Price
- £14.76
- Rating
- 4.3/5
- Reviews
- 150
- Age
- 1y ago

Lesser & Pavey Teal Strawberry Thief Large Footed Mug for Coffee and Tea | Stylish Fine China Ceramic Mug with Large Handle | Ideal Birthday Gift for Women and Men | Ideal for Tea and Coffee Lovers
- Price
- £8.16
- Rating
- 4.6/5
- Reviews
- 831
- Age
- 4y ago

Ceramic Mug | William Morris | Set of 4-12x8x9 cm
- Price
- £14.81
- Rating
- 4.5/5
- Reviews
- 980
- Age
- 9y ago

YöL Set of 4 Coffee Mugs Tea Cups Floral Swirl Grey Black White New Bone China Large 400ml
- Price
- £17.87
- Rating
- 4.3/5
- Reviews
- 456
- Age
- 6y ago
Trending
estimated 90-day click momentum
Set of 6 Wildlife Mugs New Bone China 9oz Tea Coffee Cup Hare Fox Deer Wildflower Design Durable Microwave Dishwasher Safe Kitchen Office Gift Mug 9oz Everyday Drinkware
- Price
- £14.86
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 3mo ago

Set of 6 Green Leaf Print New Bone China Mugs 310ml Tea Coffee Cups Botanical Design Lightweight Durable Everyday Drinkware for Home Office Kitchen Use
- Price
- £14.01
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 2mo ago

FINE Bone China Set of 6 Mixed STEM Flower Mugs Free Next Day DELIVERY in UK
- Price
- £25.15
- Rating
- 4.7/5
- Reviews
- 465
- Age
- 2y ago

THE Leonardo Collection Lodden Mugs Set of 4 William Morris Tea and Coffee Mugs for Hot Drinks | Fine China Printed Mugs for Kitchen & Home | Reusable Ceramic Cups for Every Occasion
- Price
- £15.04
- Rating
- 4.5/5
- Reviews
- 980
- Age
- 1y ago

Lesser & Pavey Bug Art Oscar Ostrich Mug for Hot Drinks | Fine China Mugs for Kitchen & Home | Reusable Ceramic Cups for Every Occasion | Durable Tea Cups for Long-Lasting Use
- Price
- £7.33
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 1y ago
Newest
by launch date
Set of 6 Green Leaf Print New Bone China Mugs 310ml Tea Coffee Cups Botanical Design Lightweight Durable Everyday Drinkware for Home Office Kitchen Use
- Price
- £14.01
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 2mo ago

Set of 6 Wildlife Mugs New Bone China 9oz Tea Coffee Cup Hare Fox Deer Wildflower Design Durable Microwave Dishwasher Safe Kitchen Office Gift Mug 9oz Everyday Drinkware
- Price
- £14.86
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 3mo ago

Lesser & Pavey Bug Art Oscar Ostrich Mug for Hot Drinks | Fine China Mugs for Kitchen & Home | Reusable Ceramic Cups for Every Occasion | Durable Tea Cups for Long-Lasting Use
- Price
- £7.33
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 1y ago

THE Leonardo Collection Lodden Mugs Set of 4 William Morris Tea and Coffee Mugs for Hot Drinks | Fine China Printed Mugs for Kitchen & Home | Reusable Ceramic Cups for Every Occasion
- Price
- £15.04
- Rating
- 4.5/5
- Reviews
- 980
- Age
- 1y ago

Set of 4 Floral New Bone China Coffee Mugs Afternoon Tea Cups Home Kitchen Grey Green Stencil Design Mug Set
- Price
- £10.70
- Rating
- 4.2/5
- Reviews
- 94
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.
Brands
35 falling
Sellers
119
Est. top-5 brand share
62%
Top 20: 93%
Est. top-5 click share
25%
Top 20: 60%
Open market
34%
- The Leonardo Collection17%
- YöL16%
- Mad About Mugs15%
- heritage8%
- Lesser & Pavey6%
- Creative Tops4%
Demand
China Mugs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top China Mugs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- china mugs158K/yr
- bone china mug120K/yr
- bone china mugs90K/yr
- fine bone china mugs87K/yr
- bone china mugs set of 651K/yr
- china mugs set of 637K/yr
- porcelain mugs34K/yr
- china mug37K/yr
- bone china mugs sets of 429K/yr
- china cup24K/yr
Reviews and returns
What reviews say buyers love and hate about China Mugs
We read the reviews and the return reasons for every product selling here.
“it is thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common China Mugs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









