chiminea
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great185.21avg incumbent reviews — the moat a new listing must climb
Avg price
Great£61.21avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+53.1%90-day search growth — must beat 0% to launch
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good£10.35–£137.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay£171K£171K/yr · 333K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, chiminea is a £171K/yr Amazon United Kingdom market (333K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 63/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
chiminea market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £153K–£184K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 15%
- Sponsored
- 91%
- Out of stock
- 14.2%
- Avg brand age
- 48 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
34
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
43%
Top 20: 88%
Open market
20%
- CHARLES BENTLEY22%
- Harrier16%
- Gardebruk16%
- KCT12%
- Log-Barn8%
- Fire Vida5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +53.1% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 4.5×
Top chiminea search terms
- chiminea202K/yr
- chiminea for garden22K/yr
- chimenea19K/yr
- chimnea13K/yr
- cast iron chiminea for garden8K/yr
- clay chiminea11K/yr
- garden chiminea9K/yr
- chimineas11K/yr
- chiminea fire pit9K/yr
- cast iron chimineas5K/yr
Top chiminea products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Harrier Steel Chiminea Fire Pits - Small/Medium/Large Outdoor Log Burner | Steel Chiminea Patio Heater with Log Store| Elevate Your Outdoor Ambiance (Small Chiminea)
Harrier£33.854.1★105 rev
GARDEBRUK Cast Iron Patio Heater Chiminea Camping Stove 112cm Black
Gardebruk£84.434.2★679 rev
Log Barn Fire Chiminea for Garden 43 x 43 x 118 cm Black Steel Logo design
Log-Barn£70.194.4★481 rev
KCT Contemporary Chiminea - Outdoor Fire Pit with Chimney and Poker
KCT£39.853.4★61 rev
GARDEBRUK Pyramid Patio Heater with Lockable Door and Poker 102cm 5 kg
Gardebruk£34.143.9★701 rev
Newest
by launch date
JSH Large Modern Outdoor Fire Chiminea | 110cm Tall Log Burner Patio & Garden Heater | Durable | Easy To Assemble Lightweight Wood Burner (Rust)
Jack Stonehouse£106.2618 rev
JSH Large Modern Outdoor Fire Chiminea | 110cm Tall Log Burner Patio & Garden Heater | Durable | Easy To Assemble Lightweight Wood Burner (Black)
Jack Stonehouse£103.9218 rev
CHARLES BENTLEY 129cm Outdoor Garden Patio Black Powder Coated Steel Modern Patio Heater Chimenea Wood And Charcoal Burner With Poker Log Storage Contemporary Design In Black (129x55x40cm)
CHARLES BENTLEY£68.4332 rev
CHARLES BENTLEY Outdoor Garden 44.5cm Round Iron And Black Powder Coated Steel Modern Patio Heater Chimenea Wood And Charcoal Burner Rust Resistant 360 Degree Heat In Black (116x44.5x44.5cm)
CHARLES BENTLEY£51.3410 rev
CHARLES BENTLEY Iron And Black Powder Coated Steel 118cm BBQ & Chimenea Heater Wood And Charcoal Burner Rust Resistant Log Storage Poker Included Contemporary Design In Black (118x44x44cm)
CHARLES BENTLEY£81.097 rev
Trending
90-day click momentum
Harrier Steel Chiminea Fire Pits - Small/Medium/Large Outdoor Log Burner | Steel Chiminea Patio Heater with Log Store| Elevate Your Outdoor Ambiance (Medium Chiminea)
Harrier£64.994.1★
Monster Shop Cast Iron Chiminea Premium Bronze Effect Large Capacity Outdoor Patio Heater Log Fire Pit Burner with Free Frost Proof Rain Cover Free Poker and Free BBQ and Toasting Rack
Monster Shop£129.543.9★
JSH Large Modern Outdoor Fire Chiminea | 110cm Tall Log Burner Patio & Garden Heater | Durable | Easy To Assemble Lightweight Wood Burner (Rust)
Jack Stonehouse£106.264.5★
CHARLES BENTLEY Outdoor Garden Patio Medium Open Bowl Natural Clay Chimenea Patio Heater Easy To Assemble Rustic Finish Sun Design Burns Wood Clay And Steel Stand Weatherproof (80x35cm)
CHARLES BENTLEY£53.584.0★
KCT Classical Chiminea Outdoor Garden Patio Heater Log Burner for BBQs Camping
KCT£34.763.9★
What buyers say about chiminea
What buyers praise and complain about, mined from review topics.What buyers love
“very good quality easy to put together”
“Excellent value”
“Easy to set up”
“Perfect size”
“just what I wanted”
“it was a sturdy piece with the walls holding each other up well”
“Absolutely delighted with this it gives out alot of heat”
“Love the design”
“Lightweight”
“Easy to use”
What buyers complain about
“What a horrible piece of garbage”
“Not easy to assemble”
“Quite large”
“now rusted out”
“Thought it might be a bit flimsy”
“will fail on you”
“Instructions not great”
“would like a thicker steel”
“It poorly manufactured from extremely cheap metal”
“Not worth nearly £100 at all”
Top return reasons
Common questions
- Is chiminea profitable to sell on Amazon United Kingdom?
- The niche generates £171K/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +53.1%. Flapen's verdict: Worth a look (63/100).
- How competitive is the chiminea niche?
- 17 brands and 34 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in chiminea?
- Top complaints mined from reviews: Quality-Overall, Assembly/Installation, Size-Overall. The return rate is 0.1%.
- When does demand for chiminea peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 4.5× the quietest.
- What does it cost to enter the chiminea niche?
- Listings span £10.35–£137.84; the average listing price is £61.21 (sweet spot $15–$100). The average incumbent carries 185 reviews — the moat a new listing must climb.