Skip to content

Chilli Seeds

Fail

Demand is soft, at -62.9% this quarter, so Chilli Seeds is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£45K/yr94K searches / yr
90-day growth
-62.9%search demand this quarter
Competition
45%top-5 click share · 14 brands · 16 sellers

Flapen Score

Chilli Seeds against its category

The dotted line is the Home & Garden average. Past it, Chilli Seeds is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chilli Seeds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chilli Seeds 94K times last year and spent an estimated £45K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -62.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-62.9%
Conversion, latest week
7.2%
Market size, estimated
£45Ka year
Peak month
March6.5× the quietest month
Top search term
chilli seeds67K searches a year

02 · Price

A sale here is worth £6.54.

Listings sell for £6.54 on average, from £1.99 to £24.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.54 that is £2K to £3K a year per listing.

Average price
£6.54under the $15 to $100 sweet spot
Price range
£1.99–£24.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #517 within Plants, Seeds & Bulbs. It carries 626 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
91%
Out of stock, average day
4.6%
Average rank
#517in Plants, Seeds & Bulbs
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
626per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Chilli Seeds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

16

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

45%

Top 20: 89%

Open market

11%

  • Simply Garden22%
  • Red Dragon Seeds21%
  • pronto seed18%
  • Kraido Seeds12%
  • Pretty Wild Seeds8%
  • Premier Seeds Direct8%
  • Open — no brand owns it (8 brands, 11%)

Demand

Chilli Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 6.5×

Search terms

Top Chilli Seeds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chilli seeds67K/yr
  • chilli seeds for planting uk16K/yr
  • chilli pepper seeds4K/yr
  • chili seeds3K/yr
  • hot chilli seeds4K/yr

Reviews and returns

What reviews say buyers love and hate about Chilli Seeds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth59%−0.64

Poor Germination

Bad Seeds

Didn't grow

Quality-Overall11%+0.91

Very poor quality control

Not the best quality seeds

Bad quality

Advertised Vs Actual Product8%−0.10

Not as advertised

Not as described

so it's misleading

Natural Resource Wastage5%−0.11

Waste of money

Waste of time

Value For Money5%+2.61

Expensive,

I was expecting at least double the number for this price

Waste money

Love

Plant Growth37%−0.64

Growing well

Good germination rate and growing strongly

Incredible Germination

Value For Money25%+2.61

Good value

Excellent value for money

Excellent value

Quality-Overall20%+0.91

Decent quality

Very good variety

Good quality seeds

Gifting Purpose4%+0.45

Gift

Nice gift

Amazing it was a present for a friend

Advertised Vs Actual Product4%−0.10

as advertised

As described

As discribed

Return

0.1% Return rate 50% Fixable by listing

Advertised Vs Actual Product45%▃█▄█▂▁

Not as advertised

Not as described

so it's misleading

Plant Growth35%▁▁▆▁█▁

Poor Germination

Bad Seeds

Didn't grow

Ethically/Sustainably Sourced5%█▁▁▁▁▁
Size-Overall5%█▁▁▁▁▁

Fat and small

Small packs

Very small packs

Contamination5%▁▁▁▁█▁

FAQ

Common Chilli Seeds questions

Answered from the same tracked data.