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Chilli Seeds

Fail

Demand is soft, at -62.9% this quarter, so Chilli Seeds is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£45K/yr94K searches / yr
90-day growth
-62.9%search demand this quarter
Competition
45%top-5 click share · 14 brands · 16 sellers

Flapen Score

Chilli Seeds against its category

The dotted line is the Home & Garden average. Past it, Chilli Seeds is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chilli Seeds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chilli Seeds 94K times last year and spent an estimated £45K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -62.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-62.9%
Conversion, latest week
7.2%
Market size, estimated
£45Ka year
Peak month
March6.5× the quietest month
Top search term
chilli seeds67K searches a year

02 · Price

A sale here is worth £6.54.

Listings sell for £6.54 on average, from £1.99 to £24.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.54 that is £2K to £3K a year per listing.

Average price
£6.54under the $15 to $100 sweet spot
Price range
£1.99–£24.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #517 within Plants, Seeds & Bulbs. It carries 626 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
91%
Out of stock, average day
4.6%
Average rank
#517in Plants, Seeds & Bulbs
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
626per listing
Listings tracked
32

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Chilli Seeds products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

16

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 89%

Open market

11%

  • Simply Garden22%
  • Red Dragon Seeds21%
  • pronto seed18%
  • Kraido Seeds12%
  • Pretty Wild Seeds8%
  • Premier Seeds Direct8%
  • Open — no brand owns it (8 brands, 11%)

Demand

Chilli Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 6.5×

Search terms

Top Chilli Seeds search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chilli seeds67K/yr
  • chilli seeds for planting uk16K/yr
  • chilli pepper seeds4K/yr
  • chili seeds3K/yr
  • hot chilli seeds4K/yr

Reviews and returns

What reviews say buyers love and hate about Chilli Seeds

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Plant Growth”
59%of negative reviews mention “Plant Growth”
0.1%of orders come back
“Poor Germination”
A buyer, on “Plant Growth”59% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Chilli Seeds questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data