Chilli Seeds
FailDemand is soft, at -62.9% this quarter, so Chilli Seeds is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £45K/yr94K searches / yr
- 90-day growth
- -62.9%search demand this quarter
- Competition
- 45%top-5 click share · 14 brands · 16 sellers
Flapen Score
Chilli Seeds against its category
The dotted line is the Home & Garden average. Past it, Chilli Seeds is stronger. Inside it, weaker.
Market
The Chilli Seeds market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chilli Seeds 94K times last year and spent an estimated £45K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 49 out of 100, a Fail.
01 · Demand
7.2% of searches ended in a purchase last week.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -62.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- -62.9%
- Conversion, latest week
- 7.2%
- Market size, estimated
- £45Ka year
- Peak month
- March6.5× the quietest month
- Top search term
- chilli seeds67K searches a year
02 · Price
A sale here is worth £6.54.
Listings sell for £6.54 on average, from £1.99 to £24.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.54 that is £2K to £3K a year per listing.
- Average price
- £6.54under the $15 to $100 sweet spot
- Price range
- £1.99–£24.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #517 within Plants, Seeds & Bulbs. It carries 626 reviews at 4.04 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 91%
- Out of stock, average day
- 4.6%
- Average rank
- #517in Plants, Seeds & Bulbs
- Average rating
- 4.04 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 626per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Chilli Seeds products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Simply Garden Chilli Jalapeno Hot Vegetable Fruit Seeds Grow Your Own Garden
- Price
- £3.22
- Rating
- 4.3/5
- Reviews
- 291
- Age
- 5y ago

Pronto Seed Grow Your Own Chilli Plant Kit - 5 Varieties
- Price
- £8.59
- Rating
- 3.9/5
- Reviews
- 8,787
- Age
- 7y ago

Chilli Seed Kit Special Collection - Grow Your Own Chilli Peppers Includes Worlds Hottest Carolina Reaper 10 Incredible Chilli Pepper Seeds Varieties Seed Gift Set Gardening Gifts for Women & Men
- Price
- £23.12
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 3y ago

Chilli Spicy Hot Pepper Seeds Cayenne 50 Seeds Capsicum Annuum Grow Your Own Vegetable Ideal for Greenhouse or Garden Growing in Raised Beds Polytunnel Growbag or in Large Pots and Containers
- Price
- £2.40
- Rating
- 4.1/5
- Reviews
- 617
- Age
- 5y ago

Simply Garden Chilli Cayenne Hot Vegetable Fruit Seeds Grow Your Own Garden
- Price
- £3.20
- Rating
- 3.9/5
- Reviews
- 307
- Age
- 5y ago
Trending
90-day click momentum
Chilli & Pepper Seeds 6 in 1 Pack Cayenne Jalapeno Serrano & Sweet Peppers California Wonder Yellow Yolo Wonder Mixed Heat & Sweet Grow Kit
- Price
- £6.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Chilli Spicy Hot Pepper Seeds Dracula 25 Seeds Capsicum Annuum Grow Your Own Vegetable Ideal for Greenhouse or Garden Growing in Raised Beds Polytunnel Growbag or in Large Pots and Containers
- Price
- £1.99
- Rating
- 3.7/5
- Reviews
- 56
- Age
- 4y ago

Thunder Mountain Longhorn Chilli Seeds - Thunder Mountain Longhorn Pepper Seeds
- Price
- £5.89
- Rating
- 3.5/5
- Reviews
- 12
- Age
- 2y ago

Count Dracula Chilli Seeds - 10 Fresh Seeds - Heirloom Hot Pepper Plant Seeds Dark Purple Foliage Ornamental Pepper for Indoor Outdoor Gardens Spicy Capsicum annuum Vegetable Seed Packet
- Price
- £5.99
- Rating
- 3.7/5
- Reviews
- 3
- Age
- 3y ago

Aji Pineapple Chilli Seeds - 10 Fresh AJI Pineapple Pepper Seeds
- Price
- £4.99
- Rating
- 2.8/5
- Reviews
- 5
- Age
- 3y ago
Newest
by launch date
Chilli & Pepper Seeds 6 in 1 Pack Cayenne Jalapeno Serrano & Sweet Peppers California Wonder Yellow Yolo Wonder Mixed Heat & Sweet Grow Kit
- Price
- £6.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Bhut Jolokia Ghost Pepper Seeds in Pictorial Packet -Super Hot Chilli - Packed in the UK - 10 Seeds
- Price
- £3.49
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 8mo ago

Pepper Chilli Apache F1 High-Yielding Quick-Maturing Versatile Hot Chilli Pepper for Patio Pots Containers & Greenhouse Growing 1 x Seed Packet by Thompson and Morgan
- Price
- £1.99
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 9mo ago

Fothergills Oh Sow Simple Pepper Hot Red Vegetable Seeds Sow: FebApr
- Price
- £3.04
- Rating
- 3.5/5
- Reviews
- 5
- Age
- 1y ago

Pronto Seed Chillies & Peppers Bumper Grow Your Own Kit
- Price
- £7.98
- Rating
- 3.5/5
- Reviews
- 206
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
16
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
45%
Top 20: 89%
Open market
11%
- Simply Garden22%
- Red Dragon Seeds21%
- pronto seed18%
- Kraido Seeds12%
- Pretty Wild Seeds8%
- Premier Seeds Direct8%
- Open — no brand owns it (8 brands, 11%)
Demand
Chilli Seeds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 6.5×
Search terms
Top Chilli Seeds search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chilli seeds67K/yr
- chilli seeds for planting uk16K/yr
- chilli pepper seeds4K/yr
- chili seeds3K/yr
- hot chilli seeds4K/yr
Reviews and returns
What reviews say buyers love and hate about Chilli Seeds
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor Germination
Bad Seeds
Didn't grow
Very poor quality control
Not the best quality seeds
Bad quality
Not as advertised
Not as described
so it's misleading
Waste of money
Waste of time
Expensive,
I was expecting at least double the number for this price
Waste money
Love
Growing well
Good germination rate and growing strongly
Incredible Germination
Good value
Excellent value for money
Excellent value
Decent quality
Very good variety
Good quality seeds
Gift
Nice gift
Amazing it was a present for a friend
as advertised
As described
As discribed
Return
0.1% Return rate 50% Fixable by listing
Not as advertised
Not as described
so it's misleading
Poor Germination
Bad Seeds
Didn't grow
Fat and small
Small packs
Very small packs
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chilli Seeds questions
Answered from the same tracked data.









