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Childrens Mattress

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -11.3% this quarter, so Childrens Mattress is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£117K/yr112K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
53%top-5 click share · 17 brands · 23 sellers

Flapen Score

Childrens Mattress against its category

The dotted line is the Home & Garden average. Past it, Childrens Mattress is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Childrens Mattress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Childrens Mattress 112K times last year and spent an estimated £117K. The top 5 brands take 67% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
2.2%
Market size, estimated
£117Ka year
Peak month
September1.5× the quietest month
Top search term
kids single mattress26K searches a year

02 · Price

A sale here is worth £46.58.

Listings sell for £46.58 on average, from £26.53 to £75.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £46.58 that is £0 to £5K a year per listing.

Average price
£46.58inside the $15 to $100 sweet spot
Price range
£26.53–£75.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #84 within Furniture. It carries 1,110 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
52%
Out of stock, average day
7.5%
Average rank
#84in Furniture
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,110per listing
Listings tracked
25

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Childrens Mattress products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

23

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 94%

Open market

28%

  • W Wilson Beds A luxury you can afford21%
  • Starlight Beds15%
  • JAY-BE11%
  • Vesgantti11%
  • Generic8%
  • Twirest5%

Demand

Childrens Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Childrens Mattress search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kids single mattress26K/yr
  • kids mattress single11K/yr
  • single mattress kids13K/yr
  • bunk bed mattresses single13K/yr
  • kids mattress17K/yr
  • bunk bed mattress9K/yr
  • single mattress for kids7K/yr
  • mattress 190 x 90 kids7K/yr
  • single mattress for bunk beds7K/yr
  • childrens mattress3K/yr

Reviews and returns

What reviews say buyers love and hate about Childrens Mattress

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Comfort-Overall”
18%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Childrens Mattress questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data