Childrens Mattress
MaybeReturns run at only 0.4% of orders. But demand is soft, at -11.3% this quarter, so Childrens Mattress is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £117K/yr112K searches / yr
- 90-day growth
- -11.3%search demand this quarter
- Competition
- 53%top-5 click share · 17 brands · 23 sellers
Flapen Score
Childrens Mattress against its category
The dotted line is the Home & Garden average. Past it, Childrens Mattress is stronger. Inside it, weaker.
Market
The Childrens Mattress market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Childrens Mattress 112K times last year and spent an estimated £117K. The top 5 brands take 67% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- -11.3%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £117Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- kids single mattress26K searches a year
02 · Price
A sale here is worth £46.58.
Listings sell for £46.58 on average, from £26.53 to £75.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £46.58 that is £0 to £5K a year per listing.
- Average price
- £46.58inside the $15 to $100 sweet spot
- Price range
- £26.53–£75.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #84 within Furniture. It carries 1,110 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 52%
- Out of stock, average day
- 7.5%
- Average rank
- #84in Furniture
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,110per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Childrens Mattress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wilson Beds - 3ft Single Mattress Approx 6.5 Inch Deep Soft Feel Memory Foam and Spring Mattress (3ft x 6ft3) (Single)
- Price
- £44.07
- Rating
- 4.3/5
- Reviews
- 3,545
- Age
- 4y ago

JAY-BE Simply Kids Mattress 3ft Single (90 x 190 x 16 cm) White/Orange
- Price
- £54.88
- Rating
- 3.8/5
- Reviews
- 238
- Age
- 8y ago

Starlight Beds CoolTouch Sprung Single Mattress
- Price
- £42.30
- Rating
- 4.2/5
- Reviews
- 12,079
- Age
- 9y ago

Black Luxury Budget mattress. Cool Touch Quilted. Perfect for Bunk Beds Cabin Beds etc Single / 3ft Small Double / 4ft Double / 4ft6 King / 5ft /6ft (Single)
- Price
- £44.68
- Rating
- 4.1/5
- Reviews
- 132
- Age
- 2y ago

Vesgantti Single Mattress 16CM Single Memory Foam Mattress with Gel Foam for Cooling Comfort & Pressure Relief - Medium 90x190x16cm Lavender Purple
- Price
- £56.64
- Rating
- 4.6/5
- Reviews
- 432
- Age
- 1y ago
Trending
90-day click momentum
Starlight Beds White Chevron Single Hybrid Mattress
- Price
- £41.74
- Rating
- 4.1/5
- Reviews
- 631
- Age
- 5y ago

JAY-BE Simply Kids Mattress 3ft Single (90 x 190 x 16 cm) White/Orange
- Price
- £54.88
- Rating
- 3.8/5
- Reviews
- 238
- Age
- 8y ago

Sheet Story Quilted Mattress Protector Single Bed - 40cm Deep Pocket - Hypoallergenic Single Mattress Protector Fitted - Not Waterproof
- Price
- £26.53
- Rating
- 4.6/5
- Reviews
- 491
- Age
- 3y ago

Purelux Cool Blue Memory Foam Sprung Matress (3FT Single)
- Price
- £47.91
- Rating
- 3.6/5
- Reviews
- 18
- Age
- 2y ago

Uliyati Single Mattress with Gel & Bamboo Charcoal Foam Single Memory Foam Mattress Cool Sleep & Odor-Eliminating - Medium 90x190x16CM
- Price
- £51.09
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 7mo ago
Newest
by launch date
Uliyati Single Mattress with Gel & Bamboo Charcoal Foam Single Memory Foam Mattress Cool Sleep & Odor-Eliminating - Medium 90x190x16CM
- Price
- £51.09
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 7mo ago

Twinklesleep Kids Memory Foam Mattress - 3ft Single | Pink | Gentle 20cm Thick Support for Deep Sleep | Orthopaedic Design for Body Alignment & Comfort | Breathable Hypoallergenic & UK Made
- Price
- £48.79
- Rating
- 4.0/5
- Reviews
- 120
- Age
- 1y ago

Vesgantti Single Mattress 16CM Ocean-Inspired Single Memory Foam Mattress with Cooling Gel Foam and Breathable Mesh - Medium 90x190x16cm
- Price
- £56.37
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 1y ago

BEDZONLINE Affordable Hydro Sprung Mattress UK Single | 190 x 90 x 16.5 cm | Low Budget Price Comfort | Breathable Hypoallergenic | For Kids Uni Student Renter Guest Bed | Eco-Friendly Fibre
- Price
- £41.82
- Rating
- 4.1/5
- Reviews
- 330
- Age
- 1y ago

Sleepur-pedic Single Mattress 90 X 190cm Affordable 3ft Memory Infused Foam and Spring Mattress. Approx 7 inch/18cm Deep with Quilted CoolTouch Cover Fire retardant Soft-Med Firm Feel
- Price
- £43.53
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
23
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
28%
- W Wilson Beds A luxury you can afford21%
- Starlight Beds15%
- JAY-BE11%
- Vesgantti11%
- Generic8%
- Twirest5%
Demand
Childrens Mattress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Childrens Mattress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids single mattress26K/yr
- kids mattress single11K/yr
- single mattress kids13K/yr
- bunk bed mattresses single13K/yr
- kids mattress17K/yr
- bunk bed mattress9K/yr
- single mattress for kids7K/yr
- mattress 190 x 90 kids7K/yr
- single mattress for bunk beds7K/yr
- childrens mattress3K/yr
Reviews and returns
What reviews say buyers love and hate about Childrens Mattress
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
Cheap quality
very low quality item
Terrible uncomfortable sent back
broken in the middle making it uncomfortable
Not comfortable at all
The thickness is thinner than some beds
The mattress is thick
Not thick enough
NOT AS ADVERTISED
Pictures are deceiving
do not match the picture
Thought be small
Theyre absolutely not fit for purpose
Its both too short
Love
Comfortable and supportive
The mattress is comfortable
Very comfy to sleep on
Excellent quality mattress
Amazing quality
Looks well made
Great value
Good value for money
Excellent for the money
Good quality mattress
Great, Comfortable Mattress
Very good firm mattress
The surface feels smooth
Nice and soft
The mattress is very soft
Return
0.4% Return rate 50% Fixable by listing
Thought be small
Theyre absolutely not fit for purpose
Its both too short
Bad quality
Cheap quality
very low quality item
Terrible uncomfortable sent back
broken in the middle making it uncomfortable
Not comfortable at all
The thickness is thinner than some beds
The mattress is thick
Not thick enough
NOT AS ADVERTISED
Pictures are deceiving
do not match the picture
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Childrens Mattress questions
Answered from the same tracked data.









