chicken manure pellets
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Review moat
Great447.87avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.19avg listing price — sweet spot $15–$100
Market size
Okay£268K£268K/yr · 154K searches
Price range
Okay£2.18–£23.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, chicken manure pellets is a £268K/yr Amazon United Kingdom market (154K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 51/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
chicken manure pellets market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £198K–£264K
- units × avg price
- Conversion rate
- 13.2%
- Avg BSR
- #126
- Page quality
- 0%
- Prime
- 47%
- Sponsored
- 47%
- Out of stock
- 6.9%
- Avg brand age
- 68 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 flat
Sellers
66
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
14%
- Westland38%
- Doff13%
- 6X13%
- Powergrow9%
- Topline9%
- Vitax Ltd5%
- Open — no brand owns it (7 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 12.1×
Top chicken manure pellets search terms
- chicken manure pellets100K/yr
- chicken manure25K/yr
- chicken pellets fertiliser10K/yr
- chicken manure pellets 20kg5K/yr
- chicken manure fertilizer4K/yr
- chicken manure pellets 25kg6K/yr
- chicken pellets manure3K/yr
Top chicken manure pellets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Westland Chicken Manure Pellets 2.25Kg + 25% Extra free
Westland£4.064.5★26 rev
Organic Chicken Manure Pellets Bucket 8kg
Westland£13.274.6★520 rev
Doff Organic Pelleted Chicken Manure Fertiliser Orange
Doff£5.754.6★467 rev
6X strength Pelleted Chicken Manure. 1 Bag of 20KG ( 1 X 20KG )
6X£19.364.7★3,705 rev
Powergrow Poultry Manure Organic Vegetable Flower & Plant Feed Grey G60235UK
Powergrow£13.164.7★606 rev
Newest
by launch dateWestland Chicken Manure Pellets 2.25Kg + 25% Extra free
Westland£4.0626 rev
Garden Pal Fermented Chicken Manure Powder 10KG in Soft Bag
Garden Pal£15.202 rev
6X Natural Pelleted Chicken Fertiliser Six Times More Nutrients Than Farm Yard Manure Fully Composted Weed Free - 7Kg
Vitax Ltd£12.4363 rev
RocketGro Organic Chicken Manure 2 x 20L High-Nitrogen Natural Fertilizer Fine Grain Texture Easy to Mix Fast-Acting Ideal for Flower Beds Vegetable Beds Compost Blends
RocketGro£23.9362 rev
Organic Chicken Manure Pellets Bucket 8kg
Westland£13.27520 rev
Trending
90-day click momentum
Just Grow DUO Organic Fertiliser Pellets 1kg. Seaweed & Chicken Manure Blend. Professional Organic Plant Food for Fruit & Vegetables. Improves Soil Structure Yield & Uniformity
Just Grow£8.344.5★
Garden Pal Fermented Chicken Manure Powder 10KG in Soft Bag
Garden Pal£15.205.0★
Westland Chicken Manure Pellets 2.25Kg + 25% Extra free
Westland£4.064.5★
Extra Select Chicken Feed Layers Pellets - Laying Poultry Feed for Hens Geese Ducks - 100% Natural Layers Pellets 2kg
Extra Select£2.184.5★
Westland Organic Chicken Manure Pellets 5 kg
Westland£10.854.7★
What buyers say about chicken manure pellets
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“It seems good quality and arrived quickly”
“Makes your plants grow”
“Just what i needed”
“EASY TO USE”
“Smells strong”
“Fit for Purpose”
“so lasts longer than standard pellets”
“Rocket fuel for plants”
“had colourful flowerbeds”
What buyers complain about
“Smells vile though so if you useit in a greenhouse be prepared to hold your breath”
“Quite pricey”
“This made it difficult to distribute”
“Incorrectly advertised”
“reviews not good for this seller so I wished I listened more to them”
“Wet not dry”
“pieces and sinks immediately in water”
“Way to small”
“breaks down as quickly with rain”
Top return reasons
Common questions
- Is chicken manure pellets profitable to sell on Amazon United Kingdom?
- The niche generates £268K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the chicken manure pellets niche?
- 13 brands and 66 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in chicken manure pellets?
- Top complaints mined from reviews: Smell, Value For Money, Ease Of Use. The return rate is 0.0%.
- When does demand for chicken manure pellets peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 12.1× the quietest.
- What does it cost to enter the chicken manure pellets niche?
- Listings span £2.18–£23.93; the average listing price is £13.19 (sweet spot $15–$100). The average incumbent carries 448 reviews — the moat a new listing must climb.