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Chenille Yarn

Fail

Demand is soft, at -35.6% this quarter, so Chenille Yarn is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£36K/yr372K searches / yr
90-day growth
-35.6%search demand this quarter
Competition
43%top-5 click share · 12 brands · 24 sellers

Flapen Score

Chenille Yarn against its category

The dotted line is the Home & Garden average. Past it, Chenille Yarn is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chenille Yarn market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chenille Yarn 372K times last year and spent an estimated £36K. The top 5 brands take 90% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 372K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
372K
Growth, 90 days vs prior 90
-35.6%
Conversion, latest week
1.2%
Market size, estimated
£36Ka year
Top search term
chenille yarn172K searches a year

02 · Price

A sale here is worth £7.86.

Listings sell for £7.86 on average, from £2.41 to £18.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £7.86 that is £0 to £786 a year per listing.

Average price
£7.86under the $15 to $100 sweet spot
Price range
£2.41–£18.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£786
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #217 within Art & Craft Supplies. It carries 1,635 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
87%
Out of stock, average day
2.8%
Average rank
#217in Art & Craft Supplies
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,635per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Chenille Yarn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

24

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

7%

  • Utopia Crafts57%
  • Little Wool Shop14%
  • ilauke10%
  • Reessy5%
  • Coopay4%
  • YINVA3%
  • Open — no brand owns it (6 brands, 7%)

Demand

Chenille Yarn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.9× · 9 of 12 months tracked

Search terms

Top Chenille Yarn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chenille yarn172K/yr
  • chenille yarn chunky52K/yr
  • plush yarn22K/yr
  • blanket yarn31K/yr
  • chunky chenille yarn24K/yr
  • velvet yarn19K/yr
  • chenille wool15K/yr
  • plush yarn for crochet9K/yr
  • velvet lux yarn6K/yr
  • super chunky chenille yarn8K/yr

Reviews and returns

What reviews say buyers love and hate about Chenille Yarn

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.12

Not great quality, breaks easily and constantly sheds, so there is white fluff everywhere

the quality is different

Bad quality

Color11%−0.01

The white simply looked dirty like it had brown undertones

Inaccurate colour

colour not quiet there

Value For Money6%+0.64

Not worth the money

I know I cant really expect much for the price paid

I did initially think it was a bit pricey

Durability6%−0.11

There are breaks throughout

breaks too easily

fell apart trying crochet

Strength4%−0.08

Quite breaky, even for a chenille

Fragile

however very fragile

Love

Soft Feel18%

This particular shade is the smooth

Smooth as butter going through stitches

Feels soft

Quality-Overall17%−0.12

Really nice yard

A lovely kit

Amazing quality

Color15%−0.01

Lovely colour

the colours are so vibrant

The pink color is beautiful

Material Quality8%+0.98

It's excellent quality chenille yarn

The yarn itself is very high quality

perfect for this yarn

Ease Of Use7%+0.83

Very easy to use

are very easy to work with

easy to stuff

Return

0.6% Return rate 52% Fixable by listing

Color20%█▅▂▂▃▄

The white simply looked dirty like it had brown undertones

Inaccurate colour

colour not quiet there

Size-Overall18%▂▃▇█▄▇

have given 3 stars simply because the ball is a lot smaller than lead to believe

Just be aware that these are small 25g balls

small yarn balls

Thin11%▃▃▂█▂▅
Thickness10%▄▅█▃▄▄

why is it thinner

Thinner than previous batch I bought

The only thing is that the yarn isn't very thick

Quality-Overall8%▆█▆▆█▅

Not great quality, breaks easily and constantly sheds, so there is white fluff everywhere

the quality is different

Bad quality

FAQ

Common Chenille Yarn questions

Answered from the same tracked data.