Skip to content

Chenille Yarn

Fail

Demand is soft, at -35.6% this quarter, so Chenille Yarn is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£36K/yr372K searches / yr
90-day growth
-35.6%search demand this quarter
Competition
43%top-5 click share · 12 brands · 24 sellers

Flapen Score

Chenille Yarn against its category

The dotted line is the Home & Garden average. Past it, Chenille Yarn is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chenille Yarn market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chenille Yarn 372K times last year and spent an estimated £36K. The top 5 brands take 90% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 372K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
372K
Growth, 90 days vs prior 90
-35.6%
Conversion, latest week
1.2%
Market size, estimated
£36Ka year
Top search term
chenille yarn172K searches a year

02 · Price

A sale here is worth £7.86.

Listings sell for £7.86 on average, from £2.41 to £18.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £7.86 that is £0 to £786 a year per listing.

Average price
£7.86under the $15 to $100 sweet spot
Price range
£2.41–£18.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£786
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #217 within Art & Craft Supplies. It carries 1,635 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
87%
Out of stock, average day
2.8%
Average rank
#217in Art & Craft Supplies
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,635per listing
Listings tracked
39

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Chenille Yarn products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

24

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 83%

Open market

7%

  • Utopia Crafts57%
  • Little Wool Shop14%
  • ilauke10%
  • Reessy5%
  • Coopay4%
  • YINVA3%
  • Open — no brand owns it (6 brands, 7%)

Demand

Chenille Yarn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.9× · 9 of 12 months tracked

Search terms

Top Chenille Yarn search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chenille yarn172K/yr
  • chenille yarn chunky52K/yr
  • plush yarn22K/yr
  • blanket yarn31K/yr
  • chunky chenille yarn24K/yr
  • velvet yarn19K/yr
  • chenille wool15K/yr
  • plush yarn for crochet9K/yr
  • velvet lux yarn6K/yr
  • super chunky chenille yarn8K/yr

Reviews and returns

What reviews say buyers love and hate about Chenille Yarn

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
19%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“Not great quality, breaks easily and constantly sheds, so there is white fluff everywhere”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Chenille Yarn questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data