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Chemex

brand-locked demand (top 5 brands take 100% of clicks) — Chemex doesn't clear our bar today.

Flapen Score

32
Skip it
Market size 9Growth 10Conversion 60Competition 9Returns 95Price range 85Avg price 95Brand share 0Review moat 21Quality gap 23
This niche Category average

Is Chemex profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chemex is a £34K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Chemex: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.9% over the last 90 days and 5.2% of searches end in a purchase.

£34K

revenue / yr

Units sold / yr1K
Search volume / yr-29.9%28K
Conversion rate5.2%
Avg price£23.70

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 24
Top-5 product click share89%
Open market0%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement38%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews11,662

Top Chemex products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

£0£5K£10K£15K£21K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Chemex85%
  • Bodum9%
  • Amazon Basics3%
  • Lalord3%

Chemex demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume28KCVR5.2%Products8Brands4Top 5 Brands100%OOS Rate3.9%Rating4.6★Reviews11,662Avg BSR#94
1K600Prime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

What reviews say buyers love and hate about Chemex

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Quality-Overall18%

Beautifully made

Value For Money13%

good value

Ease Of Use11%

Easy to use

Ease Of Cleaning10%

easy to clean

Design-Overall8%

Looks super stylish

What buyers complain about

41% of reviews
Ease Of Cleaning12%

Probably probably dont pre rinse with water

Ease Of Use6%

I found that more trouble than it was worth

Size-Overall6%

I don't have any of the right size in to test that

Strength4%

The wooden anti-scolding handles are flimsy, don't interlock and the rope you're meant to fasten it with doesn't hold it firmly in place

Wood Quality3%

That wooden collar is awful

Chemex return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
65%
2Gifting Purpose
7%
3Filtration
6%
4Defective Material/Parts
5%
5Advertised Vs Actual Product
5%

Common Chemex questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chemex 32/100 on Amazon United Kingdom — Skip it. The niche generates £34K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -29.9% over the last 90 days.
Search demand for Chemex on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.2× the quietest.