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Chemex

Fail

The top 5 brands take 100% of clicks, so Chemex is a Fail.

Flapen Score
32
32 / 100
Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 51
Market size
£34K/yr28K searches / yr
90-day growth
-29.9%search demand this quarter
Competition
89%top-5 click share · 4 brands · 24 sellers

Flapen Score

Chemex against its category

The dotted line is the Home & Garden average. Past it, Chemex is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chemex market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chemex 28K times last year and spent an estimated £34K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-29.9%
Conversion, latest week
5.2%
Market size, estimated
£34Ka year
Peak month
December2.2× the quietest month
Top search term
chemex19K searches a year

02 · Price

A sale here is worth £23.70.

Listings sell for £23.70 on average, from £11.35 to £40.17. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £23.70 that is £2K to £6K a year per listing.

Average price
£23.70inside the $15 to $100 sweet spot
Price range
£11.35–£40.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #94 within Coffee, Tea & Espresso. It carries 11,662 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#94in Coffee, Tea & Espresso
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,662per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Chemex products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£21K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Chemex85%
  • Bodum9%
  • Amazon Basics3%
  • Lalord3%

Demand

Chemex search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Reviews and returns

What reviews say buyers love and hate about Chemex

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning12%+1.59

Probably probably dont pre rinse with water

Also is a pain to clean

found it difficult to clean

Ease Of Use6%+0.80

I found that more trouble than it was worth

Also is a pain to clean

It is very tricky to pour out without a handle

Size-Overall6%

I don't have any of the right size in to test that

It was just so loose it kept falling off

This thing arrived and it's huge

Strength4%+0.14

The wooden anti-scolding handles are flimsy, don't interlock and the rope you're meant to fasten it with doesn't hold it firmly in place

Just be careful as it seems a bit fragile

Wood Quality3%−0.03

That wooden collar is awful

Love

Quality-Overall18%

Beautifully made

the product feels well made

Good quality

Value For Money13%−0.08

good value

Great value for money

Very good value

Ease Of Use11%+0.80

Easy to use

Makes life easier

it's relatively easy to do

Ease Of Cleaning10%+1.59

easy to clean

and is quick to wash by hand

The filter is easy to clean

Design-Overall8%+0.15

Looks super stylish

a nice stylish design

Beautifully made

Return

1.0% Return rate 72% Fixable by listing

Size-Overall65%█▅█▆▃▇

I don't have any of the right size in to test that

It was just so loose it kept falling off

This thing arrived and it's huge

Gifting Purpose7%▁▅▁▁▅█
Filtration6%▁▇▁█▁▁

It's a bit slow to fill up the whole jug while it filters through

Defective Material/Parts5%▁▁▇█▁▁
Advertised Vs Actual Product5%▁▁▁▁█▁

FAQ

Common Chemex questions

Answered from the same tracked data.