Chef Knife

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £323K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-16.8%

Conversion, latest week

1.1%

Market size, estimated

£323Ka year

Peak month

December2.4× the quietest month

Top search term

chef knife337K searches a year

Listings sell for £27.87 on average, from £2.35 to £94.69. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £27.87 that is £3K to £7K a year per listing.

Average price

£27.87inside the $15 to $100 sweet spot

Price range

£2.35–£94.69

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£3K–£7K

Returns

1.7%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #28 within Kitchen Knives. It carries 1,069 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#28in Kitchen Knives

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,069per listing

Listings tracked

38

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months