Cheesecloth
MaybeBuyers convert on 18.6% of searches. But prices span $2.34–$11.89, mostly outside the sweet spot, so Cheesecloth is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £317K/yr407K searches / yr
- 90-day growth
- -10.3%search demand this quarter
- Competition
- 61%top-5 click share · 15 brands · 18 sellers
Flapen Score
Cheesecloth against its category
The dotted line is the Home & Garden average. Past it, Cheesecloth is stronger. Inside it, weaker.
Market
The Cheesecloth market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cheesecloth 407K times last year and spent an estimated £317K. The top 5 brands take 64% of clicks. Demand peaks in Oct. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
18.6% of searches ended in a purchase last week.
Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £317K a year.
- Searches, last 12 months
- 407K
- Growth, 90 days vs prior 90
- -10.3%
- Conversion, latest week
- 18.6%
- Market size, estimated
- £317Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- cheese cloths for straining122K searches a year
02 · Price
A sale here is worth £4.19.
Listings sell for £4.19 on average, from £2.34 to £11.89. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £4.19 that is £13K to £17K a year per listing.
- Average price
- £4.19under the $15 to $100 sweet spot
- Price range
- £2.34–£11.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #23 within Colanders & Food Strainers. It carries 899 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 6.2%
- Average rank
- #23in Colanders & Food Strainers
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 899per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Cheesecloth products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
3 Pcs Cheesecloth 50 x 50 cm Unbleached Grade 100 Reusable Muslin Cloths for Cooking Ultra Fine Washable Cheese Cloths for Straining for Filtering Juice Cheese Tea Coffee
- Price
- £3.63
- Rating
- 4.6/5
- Reviews
- 2,236
- Age
- 1y ago
Olicity Cheese Cloths for Straining 50x50cm - 3 Pack Unbleached Fine Weave Muslin Cloths for Cooking | Reusable Overlocked Cheesecloth for Straining Liquids Making Jam & Bread | Cotton Cloth Strainer
- Price
- £3.65
- Rating
- 4.8/5
- Reviews
- 110
- Age
- 9mo ago
4 PCS Reusable Cheesecloth Grade 100 20x20 Inch Hemmed Cheese Cloth for Straining Craft 100% Cotton Unbleached Cloth Strainer for Cooking Baking Juicing Cheese Making
- Price
- £4.95
- Rating
- 4.5/5
- Reviews
- 4,223
- Age
- 3y ago
eFond Cheesecloth 50x50cm Squares with Overlocked Edges Grade 100 Ultra Fine Mesh Cheese Cloths for Straining Butter Nut Milk Yogurt Reusable Muslin Cloths for Cooking Roasting Turkey (2-Pack)
- Price
- £2.49
- Rating
- 4.6/5
- Reviews
- 930
- Age
- 11mo ago
5PCS Cheesecloth Grade 100 Unbleached Muslin Cloths for Cooking Reusable Ultra Fine Cheese Cloths Washable Hemmed Straining Cloth for Filtering Nut Milk Butter Juice Tea Coffee (50 x 50 cm)
- Price
- £4.63
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 1y ago
Trending
90-day click momentum
eFond Cheesecloth 50x50cm Squares with Overlocked Edges Grade 100 Ultra Fine Mesh Cheese Cloths for Straining Butter Nut Milk Yogurt Reusable Muslin Cloths for Cooking Roasting Turkey (3-Pack)
- Price
- £3.11
- Rating
- 4.6/5
- Reviews
- 930
- Age
- 2mo ago
6PCS Cheese Cloths for Straining 50 x 50 cm Grade 100 Muslin Cloths for Cooking Unbleached Cheesecloth for Butter Juice Tea Coffee Filtering Nut Milk
- Price
- £5.55
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 3mo ago
JIADEXIN 2 PCS Cheesecloth - Cheese Cloths for Straining Reusable Cheese Cloth 50x50cm Unbleached Cotton Cloth Strainer Washable Muslin Cloths for Cooking for Filtering Food and Liquids
- Price
- £2.73
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 1y ago
4 Pcs Cheese Cloths for Straining 50 x 50 cm Reusable and Washable Fine Muslin Cloths for Cooking Grade 100 Unbleached Cotton Cheesecloth for Nut Milk Butter Baking & Cooking
- Price
- £3.61
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 8mo ago
eFond Cheesecloth 50x50cm Squares with Overlocked Edges Grade 100 Ultra Fine Mesh Cheese Cloths for Straining Butter Nut Milk Yogurt Reusable Muslin Cloths for Cooking Roasting Turkey (2-Pack)
- Price
- £2.49
- Rating
- 4.6/5
- Reviews
- 930
- Age
- 11mo ago
Newest
by launch dateeFond Cheesecloth 50x50cm Squares with Overlocked Edges Grade 100 Ultra Fine Mesh Cheese Cloths for Straining Butter Nut Milk Yogurt Reusable Muslin Cloths for Cooking Roasting Turkey (3-Pack)
- Price
- £3.11
- Rating
- 4.6/5
- Reviews
- 930
- Age
- 2mo ago
6PCS Cheese Cloths for Straining 50 x 50 cm Grade 100 Muslin Cloths for Cooking Unbleached Cheesecloth for Butter Juice Tea Coffee Filtering Nut Milk
- Price
- £5.55
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 3mo ago
1 Pcs Cheese Cloths for Straining 50 x 50 cm Reusable and Washable Fine Muslin Cloths for Cooking Grade 100 Unbleached Cotton Cheesecloth for Nut Milk Butter Baking & Cooking
- Price
- £2.53
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 5mo ago
Hemiks 3 Pcs Cheese Cloths for Straining 50 x 50 cm Grade 100 Fine Muslin Cloths for Cooking Unbleached Reusable Cheesecloth Washable Cheese Cloth Filtering Juice Nut Milk Butter Tea Coffee
- Price
- £3.54
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 7mo ago
4 Pcs Cheese Cloths for Straining 50 x 50 cm Reusable and Washable Fine Muslin Cloths for Cooking Grade 100 Unbleached Cotton Cheesecloth for Nut Milk Butter Baking & Cooking
- Price
- £3.61
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
18
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
29%
- PAEFIU24%
- Olicity13%
- New England Stories10%
- eFond10%
- Admygo7%
- Herbbree7%
Demand
Cheesecloth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.7×
Search terms
Top Cheesecloth search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cheese cloths for straining122K/yr
- muslin cloths for cooking95K/yr
- cheese cloth74K/yr
- cheesecloth58K/yr
- cheesecloth for straining15K/yr
- straining cloth10K/yr
- cheese cloths14K/yr
- muslim cloth for cooking7K/yr
- muslin cloth for straining3K/yr
- muslin cloths for straining6K/yr
Reviews and returns
What reviews say buyers love and hate about Cheesecloth
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
so they are big
They are small
Smaller than expected
the ease of cleaning isnt the easiest as will hold on to the smell of whatever you are using it for so will need a soak to remove it
just needs a bit more patience when cleaning
so you have to wash it gently
thin
thin material
the material is thin
The quality is fairly basic
Poor quality
Very inferior quality
fell apart after the second wash
I am just not sure how durable it will be long term because of how thin the fabric is
Its torn after one use
Love
Nice quality and ideal for my wife to make her own butter
Excellent quality
Good quality and easy to clean
They are the perfect size for my needs
Good quality and size
Sensible size
Just what I needed
As described
does the job perfectly
Excellent value for money
Good price
Good value for money
Cleaning just as quick
Easy clean
Easy to wash
Return
0.2% Return rate 30% Fixable by listing
so they are big
They are small
Smaller than expected
not cotton at all
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cheesecloth questions
Answered from the same tracked data.