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Cheesecake Tin

Fail

Demand is soft, at -45.0% this quarter, so Cheesecake Tin is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£69K/yr80K searches / yr
90-day growth
-45.0%search demand this quarter
Competition
74%top-5 click share · 13 brands · 16 sellers

Flapen Score

Cheesecake Tin against its category

The dotted line is the Home & Garden average. Past it, Cheesecake Tin is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheesecake Tin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheesecake Tin 80K times last year and spent an estimated £69K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-45.0%
Conversion, latest week
8.6%
Market size, estimated
£69Ka year
Peak month
December4.2× the quietest month
Top search term
cheesecake tin60K searches a year

02 · Price

A sale here is worth £9.95.

Listings sell for £9.95 on average, from £5.65 to £18.59. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.95 that is £2K to £5K a year per listing.

Average price
£9.95under the $15 to $100 sweet spot
Price range
£5.65–£18.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #97 within Bakeware. It carries 564 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
14.9%
Average rank
#97in Bakeware
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
564per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cheesecake Tin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

16

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

21%

  • huipinghu36%
  • SUJIBHI17%
  • YiZhou11%
  • HZXYchen6%
  • KHAOP5%
  • BFGLLY4%

Demand

Cheesecake Tin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 4.2×

Search terms

Top Cheesecake Tin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheesecake tin60K/yr
  • cheese cake tins13K/yr
  • cheesecake tins4K/yr
  • cheese cake tin3K/yr

Reviews and returns

What reviews say buyers love and hate about Cheesecake Tin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Rusts/Corrodes18%−0.11

This is turning rusty after 1 wash

rust if put in a dishwasher

Quality not adequate as starting to rust after only use

Leak-Proof15%

Leakage Issue

Leakage Issue all three tins

however i have sfound it a little bit leaky

Quality-Overall13%−0.02

Very cheap product

Cheaply made

Poor quality

Size-Overall9%−0.01

just a lot smaller than advertised

Sizes are smaller than advertised

Sizing is not correct theyre smaller than mentioned in the information had to return

Ease Of Use7%−0.02

is quite hard to get the base of

too much hassle

Love

Quality-Overall20%−0.02

Cake tin seems decent quality

Good quality

This cake tin set has superb quality

Value For Money17%+1.63

Great value

Great value for money

Good for the price

Baking16%+0.71

Baking

Great buy, highly recommend to bakers

Baked a delicious cake

Ease Of Cleaning11%+1.27

easy clean

Washes well

Good quality and works well easy to clean

Size-Overall8%−0.01

Great and perfect size

I love the size of these

Excellent tins in two sizes

Return

1.2% Return rate 78% Fixable by listing

Size-Overall70%██▇█▆█

just a lot smaller than advertised

Sizes are smaller than advertised

Sizing is not correct theyre smaller than mentioned in the information had to return

Leak-Proof8%▇▅▆▁█▃

Leakage Issue

Leakage Issue all three tins

however i have sfound it a little bit leaky

Advertised Vs Actual Product4%▁▁▃▅█▁

Size not as advertised

Value For Money4%█▁▅▃▄▁
Rusts/Corrodes3%▁▅▆▁█▁

This is turning rusty after 1 wash

rust if put in a dishwasher

Quality not adequate as starting to rust after only use

FAQ

Common Cheesecake Tin questions

Answered from the same tracked data.