Skip to content

Cheese Wire

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -12.1% this quarter, so Cheese Wire is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£82K/yr82K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
36%top-5 click share · 38 brands · 52 sellers

Flapen Score

Cheese Wire against its category

The dotted line is the Home & Garden average. Past it, Cheese Wire is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheese Wire market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheese Wire 82K times last year and spent an estimated £82K. The top 5 brands take 45% of clicks. Demand peaks in Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
7.8%
Market size, estimated
£82Ka year
Peak month
December2.4× the quietest month
Top search term
cheese cutter26K searches a year

02 · Price

A sale here is worth £12.82.

Listings sell for £12.82 on average, from £2.05 to £153.93. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.82 that is £1K to £3K a year per listing.

Average price
£12.82under the $15 to $100 sweet spot
Price range
£2.05–£153.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #2,152 within Ceramics & Pottery. It carries 719 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
13.4%
Average rank
#2,152in Ceramics & Pottery
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
719per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cheese Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

38 falling

Sellers

52

Top-5 brand share

45%

Top 20: 86%

Top-5 click share

36%

Top 20: 78%

Open market

50%

  • TOPULORS12%
  • KITCHENDAO11%
  • Krysel10%
  • BRITECO6%
  • BOSKA6%
  • Bansusu5%

Demand

Cheese Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Cheese Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheese cutter26K/yr
  • cheese wire22K/yr
  • cheese wire cutter13K/yr
  • cheese cutter with wire10K/yr
  • cheese wire cutter with handles5K/yr
  • cheese slicer wire5K/yr

Reviews and returns

What reviews say buyers love and hate about Cheese Wire

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability31%−0.26

Broke on first use

Not durable

Broke after a couple of days

Quality-Overall24%−0.07

Cheap product

Disappointed in the quality

Poor quality cheese slicer

Functionality-Overall7%−0.07

Didnt work

Not fit for purpose

Doesnt work

Value For Money6%0.00

There will definitely be better cheaper options out there save you money

Not worth the money

Waste of money

Strength6%−0.01

Doesn't feel substantial

Bit flimsy

Flimsy and not for me

Love

Quality-Overall22%−0.07

seems to be well made

Seems to be a good quality replacement

Excellent product

Ease Of Use16%+1.57

Ease of use

Very useful

Really useful and work efficiently

Value For Money9%0.00

fair price

Value for money

excellent value for money

Advertised Vs Actual Product9%+1.01

Does the job

Great as expected

As described

Ease Of Cleaning6%+0.23

Cleans well

The product is what it says nice stainless steel so can keep clean

easy to clean

Return

0.8% Return rate 32% Fixable by listing

Size-Overall26%▅▄█▃▇▅

Too small

too small for a good large chunk of cheese

Strength12%▁▇▄█▄▆

Doesn't feel substantial

Bit flimsy

Flimsy and not for me

Functionality-Overall9%▇▃▁█▂▅

Didnt work

Not fit for purpose

Doesnt work

Quality-Overall8%▅▁▄▁█▅

Cheap product

Disappointed in the quality

Poor quality cheese slicer

Durability7%█▃▁▅▁▁

Broke on first use

Not durable

Broke after a couple of days

FAQ

Common Cheese Wire questions

Answered from the same tracked data.