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Cheese Wire

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -12.1% this quarter, so Cheese Wire is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£82K/yr82K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
36%top-5 click share · 38 brands · 52 sellers

Flapen Score

Cheese Wire against its category

The dotted line is the Home & Garden average. Past it, Cheese Wire is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheese Wire market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheese Wire 82K times last year and spent an estimated £82K. The top 5 brands take 45% of clicks. Demand peaks in Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
7.8%
Market size, estimated
£82Ka year
Peak month
December2.4× the quietest month
Top search term
cheese cutter26K searches a year

02 · Price

A sale here is worth £12.82.

Listings sell for £12.82 on average, from £2.05 to £153.93. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.82 that is £1K to £3K a year per listing.

Average price
£12.82under the $15 to $100 sweet spot
Price range
£2.05–£153.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #2,152 within Ceramics & Pottery. It carries 719 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
13.4%
Average rank
#2,152in Ceramics & Pottery
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
719per listing
Listings tracked
47

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cheese Wire products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

38 falling

Sellers

52

Est. top-5 brand share

45%

Top 20: 86%

Est. top-5 click share

36%

Top 20: 78%

Open market

50%

  • TOPULORS12%
  • KITCHENDAO11%
  • Krysel10%
  • BRITECO6%
  • BOSKA6%
  • Bansusu5%

Demand

Cheese Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Cheese Wire search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cheese cutter26K/yr
  • cheese wire22K/yr
  • cheese wire cutter13K/yr
  • cheese cutter with wire10K/yr
  • cheese wire cutter with handles5K/yr
  • cheese slicer wire5K/yr

Reviews and returns

What reviews say buyers love and hate about Cheese Wire

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Durability”
0.8%of orders come back
“Broke on first use”
A buyer, on “Durability”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cheese Wire questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data