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Cheese Storage for Fridge

Fail

Shoppers spend only $48K a year here, so Cheese Storage for Fridge is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£48K/yr110K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
54%top-5 click share · 13 brands · 26 sellers

Flapen Score

Cheese Storage for Fridge against its category

The dotted line is the Home & Garden average. Past it, Cheese Storage for Fridge is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheese Storage for Fridge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheese Storage for Fridge 110K times last year and spent an estimated £48K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
4.1%
Market size, estimated
£48Ka year
Peak month
December2.4× the quietest month
Top search term
cheese storage for fridge26K searches a year

02 · Price

A sale here is worth £10.74.

Listings sell for £10.74 on average, from £4.91 to £22.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.74 that is £1K to £3K a year per listing.

Average price
£10.74under the $15 to $100 sweet spot
Price range
£4.91–£22.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #792 within Food Storage. It carries 1,378 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
96%
Out of stock, average day
8.9%
Average rank
#792in Food Storage
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,378per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Cheese Storage for Fridge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 flat

Sellers

26

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

11%

  • Gzsekken24%
  • Snips16%
  • Kilner15%
  • Punorric13%
  • Mepal12%
  • Joie9%
  • Open — no brand owns it (7 brands, 11%)

Demand

Cheese Storage for Fridge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Cheese Storage for Fridge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheese storage for fridge26K/yr
  • cheese container for fridge14K/yr
  • cheese box for fridge14K/yr
  • cheese storage15K/yr
  • cheese box13K/yr
  • cheese dish8K/yr
  • cheese container6K/yr
  • fridge cheese storage box4K/yr
  • cheese storage box for fridge5K/yr
  • cheese dish with lid5K/yr

Reviews and returns

What reviews say buyers love and hate about Cheese Storage for Fridge

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.09

the box doesn't fit there

Slightly Larger Than Expected

Too small

Ease Of Use17%−0.22

Difficult to open

Tricky to open

Hard to open

Unsustainable Design6%−0.07

Design flaw in lid

Smell4%+0.22

Smell does linger after it is empty

they do have a tendency to make the fridge a bit smelly

stops the whole fridge smelling a bit like stinky feet

Weight Heavy4%+0.10

it's bigger and heavier than I expected

it's a bit heavy as it's glass so would not be suitable for someone who is not too steady

rather heavy

Love

Quality-Overall34%+3.09

A well made product

Good quality

Solid quality

Size-Overall13%−0.09

Good size

Fits in the fridge nicely

this is actually a decent enough size to fit my camembert

Value For Money11%+0.46

Great value item

Great Value

Good value

Storage Capacity7%+0.47

Great storage trays

Good storage

Good fridge storage

Design-Overall7%−0.07

Attractive item

the clear design makes it easy to see whats inside the fridge

Its spacious and well designed

Return

2.4% Return rate 77% Fixable by listing

Size-Overall69%▇▆██▇▆

the box doesn't fit there

Slightly Larger Than Expected

Too small

Weight Heavy7%▄▁▁▆▅█

it's bigger and heavier than I expected

it's a bit heavy as it's glass so would not be suitable for someone who is not too steady

rather heavy

Defective Material/Parts4%▄█▁▃▃▄
Advertised Vs Actual Product3%▆▃▄▁█▅
Material Quality3%▁▁█▁▆▇

FAQ

Common Cheese Storage for Fridge questions

Answered from the same tracked data.