Skip to content

Cheese Slicer

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -16.9% this quarter, so Cheese Slicer is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£134K/yr206K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
57%top-5 click share · 20 brands · 27 sellers

Flapen Score

Cheese Slicer against its category

The dotted line is the Home & Garden average. Past it, Cheese Slicer is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheese Slicer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheese Slicer 206K times last year and spent an estimated £134K. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
7.4%
Market size, estimated
£134Ka year
Peak month
December1.9× the quietest month
Top search term
cheese slicer156K searches a year

02 · Price

A sale here is worth £8.78.

Listings sell for £8.78 on average, from £3.32 to £26.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £8.78 that is £7K to £9K a year per listing.

Average price
£8.78under the $15 to $100 sweet spot
Price range
£3.32–£26.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #329 within Peeling, Grating & Slicing Tools. It carries 1,263 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
3.7%
Average rank
#329in Peeling, Grating & Slicing Tools
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,263per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Cheese Slicer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

20 rising

Sellers

27

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

22%

  • BOSKA25%
  • KitchenCraft16%
  • TOPULORS14%
  • LAMXD11%
  • Bansusu7%
  • KITCHENDAO5%

Demand

Cheese Slicer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Cheese Slicer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheese slicer156K/yr
  • cheese cutter26K/yr
  • cheese slicers for block cheese11K/yr
  • cheese slicers6K/yr
  • cheese shaver4K/yr
  • handheld cheese slicer3K/yr

Reviews and returns

What reviews say buyers love and hate about Cheese Slicer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability27%−0.20

Broke on first use

Not durable

Broke after a couple of days

Quality-Overall25%−0.13

Cheap product

Not as good as its made out to be

Disappointed in the quality

Functionality-Overall9%−0.09

Didnt work

Does not work as suggested

Not fit for purpose

Value For Money7%0.00

There will definitely be better cheaper options out there save you money

Not worth the money

Thickness4%−0.03

didn't slice thick enough for me

Thick slices

the slices are way too thin

Love

Quality-Overall21%−0.13

Great quality simple easy to use super value for money strongly made easy to clean very good product

seems to be well made

Excellent product

Ease Of Use17%+1.64

Easy to use

It's easy to use when it cuts

This is quite handy

Advertised Vs Actual Product10%+0.74

Does the job

Great as expected

As described

Value For Money10%0.00

fair price

excellent value for money

Value for money

Ease Of Cleaning7%+0.54

Cleans well

Fairly easy to wash though the point where the tang enters the handle may need attention when cleaning

being steel not difficult to wash

Return

0.7% Return rate 26% Fixable by listing

Size-Overall22%▄▆▇▄█▆
Functionality-Overall13%▆█▁█▁▅

Didnt work

Does not work as suggested

Not fit for purpose

Strength12%▁▆▄█▅▆

Doesn't feel substantial

Flimsy and not for me

Quality-Overall12%█▁▄▁▇▅

Cheap product

Not as good as its made out to be

Disappointed in the quality

Durability5%█▄▁▄▁▁

Broke on first use

Not durable

Broke after a couple of days

FAQ

Common Cheese Slicer questions

Answered from the same tracked data.