cheese slicer
Worth a lookShows low returns (0.7%), but soft demand (-16.9% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,262.85avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good£3.32–£26.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£134K£134K/yr · 206K searches
Avg price
Bad£8.78avg listing price — sweet spot $15–$100
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cheese slicer is a £134K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
cheese slicer market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £132K–£176K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #329
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 93%
- Out of stock
- 3.7%
- Avg brand age
- 41 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
27
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
57%
Top 20: 93%
Open market
22%
- BOSKA25%
- KitchenCraft16%
- TOPULORS14%
- LAMXD11%
- Bansusu7%
- KITCHENDAO5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top cheese slicer search terms
- cheese slicer156K/yr
- cheese cutter26K/yr
- cheese slicers for block cheese11K/yr
- cheese slicers6K/yr
- cheese shaver4K/yr
- handheld cheese slicer3K/yr
Top cheese slicer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KitchenCraft Oval Handled Professional Stainless Steel Cheese Planer Cheese Slicer Kitchen Tool 23.5cm
KitchenCraft£4.004.3★2,737 rev
BOSKA Cheese Slicer Copenhagen - Cheese Plane for Cheese and Vegetables - Block Cheese Slicer - Cheese Shaver - Home & Kitchen Tool
BOSKA£7.384.5★16,458 rev
Cheese Slicer Cheese Cutter Manual Cheese Slicer Grater Peeler Plane Stainless Steel Stylish Kitchen Tool for Soft and Hard Cheese Boards
LAMXD£4.894.6★204 rev
BOSKA Cheese Slicer Monaco+ / Cheese Cutter/Stainless Steel/for Block Cheese/Block Cheese Cutter/Dishwasher Safe
BOSKA£11.354.5★1,987 rev
Bansusu 2 Pack Cheese Slicers Kitchen Gadgets Cheese Wire Cutter with Soft Handle for Hard and Semi-Hard Cheese Butter Plastic Multifunctional Butter Curler Tool Cheese Slicers for Block Cheese
Bansusu£4.254.0★279 rev
Newest
by launch date
SUL Cheese Slicer with Adjustable Wire Stainless Steel Non-Slip Handle for Block Cheese 2.3x22.6 cm 2 Pieces
SUL£4.040 rev
2 Pcs Stainless Steel Cheese Slicer Suitable for Block Cheese Cheddar Cheese A Safe Kitchen Gadget for Slicing Even Thin Slices and Butter
Zirax£5.860 rev
1 Pc Cheese Slicer Multi-Functional Manual Cheese Cutter Stainless Steel Cheese Grater Peeler Tool for Soft & Hard Cheese Kitchen Cooking Gadget (Silver)
Generic£3.700 rev
Nogeqi 2 Pcs Wire Cheese Slicer Adjustable Cheese Cutters for Block Cheese Stainless Steel Cheese Shaver with 8 Wires for Soft Semi-Hard Hard Cheeses Charcuterie Boards & Daily Cooking
Nogeqi£6.5510 rev
2 Pack Cheese Slicers White PP Cheese Wire Cutters for Hard & Semi-Hard Cheese Butter Curler & Multi-Purpose Kitchen Slicer Durable Wire Cheese Cutter for Block Cheese
Elenviorina£4.311 rev
Trending
90-day click momentum2 Pcs Stainless Steel Cheese Slicer Suitable for Block Cheese Cheddar Cheese A Safe Kitchen Gadget for Slicing Even Thin Slices and Butter
Zirax£5.860.0★
SUL Cheese Slicer with Adjustable Wire Stainless Steel Non-Slip Handle for Block Cheese 2.3x22.6 cm 2 Pieces
SUL£4.040.0★
1 Pc Cheese Slicer Multi-Functional Manual Cheese Cutter Stainless Steel Cheese Grater Peeler Tool for Soft & Hard Cheese Kitchen Cooking Gadget (Silver)
Generic£3.700.0★
2 Pack Cheese Slicers White PP Cheese Wire Cutters for Hard & Semi-Hard Cheese Butter Curler & Multi-Purpose Kitchen Slicer Durable Wire Cheese Cutter for Block Cheese
Elenviorina£4.315.0★
ASelected 2PCS Cheese Slicer Stainless Steel Grater Zester Easy Grip Cheese Shaver Sturdy Professional Cheese Grater Durable Cheese Planer for Soft and Hard Cheese Boards Block Cheese
ASelected£4.334.4★
What buyers say about cheese slicer
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality simple easy to use super value for money strongly made easy to clean very good product”
“Easy to use”
“Does the job”
“fair price”
“Cleans well”
“quite sharp”
“It's easy to use when it cuts”
“Sturdy and slices well”
“Does the job well enough”
“Nice design”
What buyers complain about
“Broke on first use”
“Cheap product”
“Didnt work”
“There will definitely be better cheaper options out there save you money”
“didn't slice thick enough for me”
“The wire would be better if sharper”
“It broke up the cheese instead of slicing through”
“cuts thinly”
“Doesn't feel substantial”
“Terrible design, will break”
Top return reasons
Common questions
- Is cheese slicer profitable to sell on Amazon United Kingdom?
- The niche generates £134K/yr across 27 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the cheese slicer niche?
- 20 brands and 27 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in cheese slicer?
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 0.7%.
- When does demand for cheese slicer peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the cheese slicer niche?
- Listings span £3.32–£26.88; the average listing price is £8.78 (sweet spot $15–$100). The average incumbent carries 1,263 reviews — the moat a new listing must climb.