Cheese Knife
FailDemand is soft, at -25.9% this quarter, so Cheese Knife is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £70K/yr272K searches / yr
- 90-day growth
- -25.9%search demand this quarter
- Competition
- 42%top-5 click share · 28 brands · 27 sellers
Flapen Score
Cheese Knife against its category
The dotted line is the Home & Garden average. Past it, Cheese Knife is stronger. Inside it, weaker.
Market
The Cheese Knife market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cheese Knife 272K times last year and spent an estimated £70K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.
- Searches, last 12 months
- 272K
- Growth, 90 days vs prior 90
- -25.9%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £70Ka year
- Peak month
- December9.2× the quietest month
- Top search term
- cheese knife121K searches a year
02 · Price
A sale here is worth £9.73.
Listings sell for £9.73 on average, from £2.41 to £25.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.73 that is £973 to £2K a year per listing.
- Average price
- £9.73under the $15 to $100 sweet spot
- Price range
- £2.41–£25.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £973–£2K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #41 within Cutlery. It carries 814 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 24.3%
- Average rank
- #41in Cutlery
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 814per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Cheese Knife products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Guojanfon 6 Piece Cheese Knives Set with Wooden Handle Mini Steel Stainless Cheese Knife Set for Charcuterie anCheese Spread Perfect for Cheese Slicer and Butter Cutter (Acacia Wood)
- Price
- £6.09
- Rating
- 4.7/5
- Reviews
- 393
- Age
- 2y ago

MasterClass Serrated Stainless Steel Cheese Knife 21.5 cm (8.5) Silver
- Price
- £3.33
- Rating
- 4.4/5
- Reviews
- 403
- Age
- 12y ago

Tala Performance Stainless Steel Cheese Knife Premium Mirror Polish Finish Ideal for Soft & Hard Cheeses Ergonomic Handle Dishwasher Safe Metallic Silver
- Price
- £2.41
- Rating
- 4.3/5
- Reviews
- 278
- Age
- 4y ago

Zyliss Cheese Knife Japanese Stainless Steel Sustainable Wheatstraw Handle Cover for Safety Kitchen Knife Dishwasher Safe 5 Year Guarantee
- Price
- £7.93
- Rating
- 4.5/5
- Reviews
- 1,139
- Age
- 10mo ago

BOSKA Cheese Knives Copenhagen - 4 Cheese Knives - Small Cutlery - for All Types of Cheese - Butter Knife - Stainless Steel - Silver - Dishwasher Safe
- Price
- £9.94
- Rating
- 4.5/5
- Reviews
- 2,220
- Age
- 9y ago
Trending
90-day click momentum
Zyliss Cheese Knife Japanese Stainless Steel Sustainable Wheatstraw Handle Cover for Safety Kitchen Knife Dishwasher Safe 5 Year Guarantee
- Price
- £7.93
- Rating
- 4.5/5
- Reviews
- 1,139
- Age
- 10mo ago

MasterClass Serrated Stainless Steel Cheese Knife 21.5 cm (8.5) Silver
- Price
- £3.33
- Rating
- 4.4/5
- Reviews
- 403
- Age
- 12y ago

iTGOOS 6 Pieces Cheese Knife Gift Set Cheese Knives Set Stainless Steel Cheese Knife Cheese Fork Cheese Shovel with Oak Handle for Family Gathering Party Halloween Christmas
- Price
- £6.38
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 3y ago

Robert Welch Radford Bright Small Cheese Knife. Made from Stainless Steel. Dishwasher Safe.
- Price
- £22.35
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 12y ago

XGzhsa Cheese Knife Set Mini Stainless Steel Cheese Knives with Wooden Handle for Cake Dessert Salad
- Price
- £4.95
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 5y ago
Newest
by launch date
Esie Houzie Charcuterie Board Accessories - 6 Piece Cheese Knife Set Butter Knife Stainless Steel with Acacia Wooden Handle for Cheese Serving Cutting Cheese Tools with Storage Bag (with Sharpene)
- Price
- £11.35
- Rating
- 4.8/5
- Reviews
- 49
- Age
- 10mo ago

Zyliss Cheese Knife Japanese Stainless Steel Sustainable Wheatstraw Handle Cover for Safety Kitchen Knife Dishwasher Safe 5 Year Guarantee
- Price
- £7.93
- Rating
- 4.5/5
- Reviews
- 1,139
- Age
- 10mo ago

Goeveo 7 Piece Cheese Knife Set Mini Stainless Steel Cheese Knives with Acacia Wood Knife Handles and Slicer Cheese Knives Gift Set for Family Gathering Party Halloween Christmas
- Price
- £10.49
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 1y ago

Andre Verdier Laguiole Debutant Cheese Knife for Soft and Hard Cheese - 23cm French Made
- Price
- £8.65
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 2y ago

Guojanfon 6 Piece Cheese Knives Set with Wooden Handle Mini Steel Stainless Cheese Knife Set for Charcuterie anCheese Spread Perfect for Cheese Slicer and Butter Cutter (Acacia Wood)
- Price
- £6.09
- Rating
- 4.7/5
- Reviews
- 393
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 falling
Sellers
27
Top-5 brand share
48%
Top 20: 92%
Top-5 click share
42%
Top 20: 86%
Open market
47%
- Guojanfon12%
- Zyliss11%
- Tala10%
- MasterClass9%
- BOSKA6%
- Andre Verdier5%
Demand
Cheese Knife search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.2×
Search terms
Top Cheese Knife search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cheese knife121K/yr
- cheese knives61K/yr
- cheese knife set62K/yr
- cheese knives set13K/yr
- cheese knife single9K/yr
- cheese knives set of 65K/yr
Reviews and returns
What reviews say buyers love and hate about Cheese Knife
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
slightly bigger than expected
A little bit small
was larger than I expected
Poor Quality Control
Utter rubbish
it's a mess to clean if you don't have dishwasher
almost never use it because the hole in the middle make it hard to clean with sponge
Not durable
better are available at a greater price
Love
These knives are wonderful quality
Excellent product
It feels well made
Good price
Good value for money
Great value
Good size
Fits a good amount of cheeses as well space for crackers, etc
Size is clearly marked
Better than what I thought it would be
As seen
Great as expected
It is a classic design and functional
Build looks good
I really like what looks like hand made workmanship
Return
1.2% Return rate 48% Fixable by listing
slightly bigger than expected
A little bit small
was larger than I expected
Poor Quality Control
Utter rubbish
I should mention they aren't the sturdiest as the blades do bend a little
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cheese Knife questions
Answered from the same tracked data.









