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Cheese Knife

Fail

Demand is soft, at -25.9% this quarter, so Cheese Knife is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£70K/yr272K searches / yr
90-day growth
-25.9%search demand this quarter
Competition
42%top-5 click share · 28 brands · 27 sellers

Flapen Score

Cheese Knife against its category

The dotted line is the Home & Garden average. Past it, Cheese Knife is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheese Knife market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheese Knife 272K times last year and spent an estimated £70K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
2.6%
Market size, estimated
£70Ka year
Peak month
December9.2× the quietest month
Top search term
cheese knife121K searches a year

02 · Price

A sale here is worth £9.73.

Listings sell for £9.73 on average, from £2.41 to £25.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.73 that is £973 to £2K a year per listing.

Average price
£9.73under the $15 to $100 sweet spot
Price range
£2.41–£25.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£973–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #41 within Cutlery. It carries 814 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
24.3%
Average rank
#41in Cutlery
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
814per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cheese Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

27

Top-5 brand share

48%

Top 20: 92%

Top-5 click share

42%

Top 20: 86%

Open market

47%

  • Guojanfon12%
  • Zyliss11%
  • Tala10%
  • MasterClass9%
  • BOSKA6%
  • Andre Verdier5%

Demand

Cheese Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.2×

Search terms

Top Cheese Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheese knife121K/yr
  • cheese knives61K/yr
  • cheese knife set62K/yr
  • cheese knives set13K/yr
  • cheese knife single9K/yr
  • cheese knives set of 65K/yr

Reviews and returns

What reviews say buyers love and hate about Cheese Knife

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.07

slightly bigger than expected

A little bit small

was larger than I expected

Quality-Overall12%−0.11

Poor Quality Control

Utter rubbish

Ease Of Cleaning8%−0.08

it's a mess to clean if you don't have dishwasher

almost never use it because the hole in the middle make it hard to clean with sponge

Durability8%−0.07

Not durable

Value For Money8%+1.83

better are available at a greater price

Love

Quality-Overall30%−0.11

These knives are wonderful quality

Excellent product

It feels well made

Value For Money18%+1.83

Good price

Good value for money

Great value

Size-Overall4%−0.07

Good size

Fits a good amount of cheeses as well space for crackers, etc

Size is clearly marked

Advertised Vs Actual Product4%+0.57

Better than what I thought it would be

As seen

Great as expected

Design-Overall4%

It is a classic design and functional

Build looks good

I really like what looks like hand made workmanship

Return

1.2% Return rate 48% Fixable by listing

Size-Overall32%▃█▅▆▅▇

slightly bigger than expected

A little bit small

was larger than I expected

Quality-Overall19%▁▆▆▁█▁

Poor Quality Control

Utter rubbish

Strength8%▁▄▆█▁▁

I should mention they aren't the sturdiest as the blades do bend a little

Defective Material/Parts6%█▄▁▁▁▁
Gifting Purpose5%▆▃▁▁▁█

FAQ

Common Cheese Knife questions

Answered from the same tracked data.