Is cheese knife profitable to sell on Amazon United Kingdom?

The niche generates £70K/yr across 33 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -25.9%. Flapen's verdict: Skip it (47/100).

How competitive is the cheese knife niche?

28 brands and 27 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in cheese knife?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Cleaning. The return rate is 1.2%.

When does demand for cheese knife peak?

Demand peaks in Nov–Dec; the busiest month runs 9.2× the quietest.

What does it cost to enter the cheese knife niche?

Listings span £2.41–£25.04; the average listing price is £9.73 (sweet spot $15–$100). The average incumbent carries 814 reviews — the moat a new listing must climb.

cheese knife

Skip it

Soft demand (-25.9% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Brand share

Great48%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good813.85

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£2.41–£25.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£9.73

avg listing price — sweet spot $15–$100

Market size

Bad£70K

£70K/yr · 272K searches

Growth

Bad-25.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, cheese knife is a £70K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

cheese knife market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £78K–£97K; units × avg price
Conversion rate: 2.6%
Avg BSR: #41
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 24.3%
Avg brand age: 50 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 falling

Sellers

Top-5 brand share

48%

Top 20: 92%

Top-5 click share

42%

Top 20: 86%

Open market

47%

Guojanfon12%
Zyliss11%
Tala10%
MasterClass9%
BOSKA6%
Andre Verdier5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 9.2×

Open Trend

Top cheese knife search terms

cheese knife121K/yr -30.9%2.7% conv.
cheese knives61K/yr -2.0%3.1% conv.
cheese knife set62K/yr -39.1%2.1% conv.
cheese knives set13K/yr -4.5%2.7% conv.
cheese knife single9K/yr -24.5%4.0% conv.
cheese knives set of 65K/yr -35.0%2.5% conv.

All search terms

Top cheese knife products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Guojanfon 6 Piece Cheese Knives Set with Wooden Handle Mini Steel Stainless Cheese Knife Set for Charcuterie anCheese Spread Perfect for Cheese Slicer and Butter Cutter (Acacia Wood)

Guojanfon£6.094.7★393 rev

MasterClass Serrated Stainless Steel Cheese Knife 21.5 cm (8.5) Silver

MasterClass£3.334.4★403 rev

Tala Performance Stainless Steel Cheese Knife Premium Mirror Polish Finish Ideal for Soft & Hard Cheeses Ergonomic Handle Dishwasher Safe Metallic Silver

Tala£2.414.3★278 rev

Zyliss Cheese Knife Japanese Stainless Steel Sustainable Wheatstraw Handle Cover for Safety Kitchen Knife Dishwasher Safe 5 Year Guarantee

Zyliss£7.934.5★1,139 rev

BOSKA Cheese Knives Copenhagen - 4 Cheese Knives - Small Cutlery - for All Types of Cheese - Butter Knife - Stainless Steel - Silver - Dishwasher Safe

BOSKA£9.944.5★2,220 rev

Newest

by launch date

Esie Houzie Charcuterie Board Accessories - 6 Piece Cheese Knife Set Butter Knife Stainless Steel with Acacia Wooden Handle for Cheese Serving Cutting Cheese Tools with Storage Bag (with Sharpene)

Esie Houzie£11.3549 rev

10mo ago

Zyliss Cheese Knife Japanese Stainless Steel Sustainable Wheatstraw Handle Cover for Safety Kitchen Knife Dishwasher Safe 5 Year Guarantee

Zyliss£7.931,139 rev

10mo ago

Goeveo 7 Piece Cheese Knife Set Mini Stainless Steel Cheese Knives with Acacia Wood Knife Handles and Slicer Cheese Knives Gift Set for Family Gathering Party Halloween Christmas

Goeveo£10.4936 rev

1y ago

Andre Verdier Laguiole Debutant Cheese Knife for Soft and Hard Cheese - 23cm French Made

Andre Verdier£8.6533 rev

2y ago

Guojanfon 6 Piece Cheese Knives Set with Wooden Handle Mini Steel Stainless Cheese Knife Set for Charcuterie anCheese Spread Perfect for Cheese Slicer and Butter Cutter (Acacia Wood)

Guojanfon£6.09393 rev

2y ago

What buyers say about cheese knife

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“These knives are wonderful quality”

Value For Money18%

“Good price”

Size-Overall4%

“Good size”

Advertised Vs Actual Product4%

“Better than what I thought it would be”

Design-Overall4%

“It is a classic design and functional”

Strength4%

“Not flimsy”

Ease Of Use3%

“Theyre comfortable to use because theres a thumb rest at the front of the handle”

Sharpness3%

“Great cheese cutter for the perfect slices”

Grating/Slicing/Peeling3%

“It is perfect for slicing cheese”

Durability3%

“Hoping that they will last well”

What buyers complain about

Size-Overall35%

“slightly bigger than expected”

Quality-Overall12%

“Poor Quality Control”

Ease Of Cleaning8%

“it's a mess to clean if you don't have dishwasher”

Durability8%

“Not durable”

Value For Money8%

“better are available at a greater price”

Thickness4%

“Disappointed as like thin slices of cheese”

Strength2%

“I should mention they aren't the sturdiest as the blades do bend a little”

Top return reasons

Size-Overall32%

Quality-Overall19%

Strength8%

Defective Material/Parts6%

Gifting Purpose5%

Color4%