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Cheese Knife

soft demand (-25.9% this quarter) — Cheese Knife doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 18Growth 12Conversion 33Competition 71Returns 90Price range 44Avg price 31Brand share 87Review moat 67Quality gap 40
This niche Category average

Is Cheese Knife profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cheese Knife is a £70K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Cheese Knife: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.9% over the last 90 days and 2.6% of searches end in a purchase.

£70K

revenue / yr

Units sold / yr10K
Search volume / yr-25.9%272K
Conversion rate2.6%
Avg price£9.73

Who owns the niche?

The top 5 brands hold 48% of demand, so 52% of the market is open.

52%

open market share

Brands · sellers28 · 27
Top-5 product click share42%
Open market52%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement70%
New entrants (1y)5· 0 succeeded
Avg rating4.5★
Avg reviews814

Top Cheese Knife products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

27

Top-5 brand share

48%

Top 20: 92%

Top-5 click share

42%

Top 20: 86%

Open market

47%

  • Guojanfon12%
  • Zyliss11%
  • Tala10%
  • MasterClass9%
  • BOSKA6%
  • Andre Verdier5%

Cheese Knife demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume272KCVR2.6%Products33Brands28Top 5 Brands48%OOS Rate24.3%Rating4.5★Reviews814Avg BSR#41
30K20KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.2×

Top Cheese Knife search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cheese knife121K/yr
  • cheese knives61K/yr
  • cheese knife set62K/yr
  • cheese knives set13K/yr
  • cheese knife single9K/yr
  • cheese knives set of 65K/yr

What reviews say buyers love and hate about Cheese Knife

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Quality-Overall30%

These knives are wonderful quality

Value For Money18%

Good price

Size-Overall4%

Good size

Advertised Vs Actual Product4%

Better than what I thought it would be

Design-Overall4%

It is a classic design and functional

What buyers complain about

75% of reviews
Size-Overall35%

slightly bigger than expected

Quality-Overall12%

Poor Quality Control

Ease Of Cleaning8%

it's a mess to clean if you don't have dishwasher

Durability8%

Not durable

Value For Money8%

better are available at a greater price

Cheese Knife return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
32%
2Quality-Overall
19%
3Strength
8%
4Defective Material/Parts
6%
5Gifting Purpose
5%

Common Cheese Knife questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cheese Knife 47/100 on Amazon United Kingdom — Skip it. The niche generates £70K/yr across 33 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -25.9% over the last 90 days.
Search demand for Cheese Knife on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 9.2× the quietest.