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Cheese Knife

Fail

Demand is soft, at -25.9% this quarter, so Cheese Knife is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£70K/yr272K searches / yr
90-day growth
-25.9%search demand this quarter
Competition
42%top-5 click share · 28 brands · 27 sellers

Flapen Score

Cheese Knife against its category

The dotted line is the Home & Garden average. Past it, Cheese Knife is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheese Knife market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheese Knife 272K times last year and spent an estimated £70K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
2.6%
Market size, estimated
£70Ka year
Peak month
December9.2× the quietest month
Top search term
cheese knife121K searches a year

02 · Price

A sale here is worth £9.73.

Listings sell for £9.73 on average, from £2.41 to £25.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.73 that is £973 to £2K a year per listing.

Average price
£9.73under the $15 to $100 sweet spot
Price range
£2.41–£25.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£973–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #41 within Cutlery. It carries 814 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
24.3%
Average rank
#41in Cutlery
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
814per listing
Listings tracked
33

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cheese Knife products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

27

Est. top-5 brand share

48%

Top 20: 92%

Est. top-5 click share

42%

Top 20: 86%

Open market

47%

  • Guojanfon12%
  • Zyliss11%
  • Tala10%
  • MasterClass9%
  • BOSKA6%
  • Andre Verdier5%

Demand

Cheese Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.2×

Search terms

Top Cheese Knife search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cheese knife121K/yr
  • cheese knives61K/yr
  • cheese knife set62K/yr
  • cheese knives set13K/yr
  • cheese knife single9K/yr
  • cheese knives set of 65K/yr

Reviews and returns

What reviews say buyers love and hate about Cheese Knife

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Size-Overall”
1.2%of orders come back
“slightly bigger than expected”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cheese Knife questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data