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Cheese Grater with Container and Lid

Fail

Demand is soft, at -28.6% this quarter, so Cheese Grater with Container and Lid is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£65K/yr91K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
69%top-5 click share · 15 brands · 34 sellers

Flapen Score

Cheese Grater with Container and Lid against its category

The dotted line is the Home & Garden average. Past it, Cheese Grater with Container and Lid is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheese Grater with Container and Lid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheese Grater with Container and Lid 91K times last year and spent an estimated £65K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
7.7%
Market size, estimated
£65Ka year
Peak month
September1.8× the quietest month
Top search term
cheese grater with container and lid42K searches a year

02 · Price

A sale here is worth £9.26.

Listings sell for £9.26 on average, from £5.02 to £20.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.26 that is £2K to £5K a year per listing.

Average price
£9.26under the $15 to $100 sweet spot
Price range
£5.02–£20.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #47 within Peeling, Grating & Slicing Tools. It carries 2,721 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#47in Peeling, Grating & Slicing Tools
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,721per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Cheese Grater with Container and Lid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

34

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

21%

  • BieMian27%
  • Heatigo25%
  • Lantana13%
  • KitchenBe17%
  • OXO4%
  • Contiup4%

Demand

Cheese Grater with Container and Lid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 1.8×

Search terms

Top Cheese Grater with Container and Lid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheese grater with container and lid42K/yr
  • grater with container21K/yr
  • cheese grater with container14K/yr
  • cheese grater box10K/yr
  • box cheese grater4K/yr

Reviews and returns

What reviews say buyers love and hate about Cheese Grater with Container and Lid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning11%+0.11

difficult to clean

Not particularly easy to clean

Impossible to clean rendering it useless and non hygenic

Quality-Overall10%

Shame as would have been a great product if it was made correctly

Parts do not feel very well

Awful quality

Size-Overall8%

the silicone bit was discarded as it doesn't fit well

rather large

The product is a little pn the small size

Durability6%−0.02

Then it split

Not durable enough for purpose

It finally fell apart

Sharpness6%−0.07

The cheese grater isnt sharp enough

Not sharp at all

could be sharper

Love

Quality-Overall15%

Excellent Product

This kitchen tool feels well made

sturdy build quality

Ease Of Use14%+1.95

Easy to use

Very handy

The chopper is really simple to use

Value For Money10%+0.78

affordable price

Excellent Value

Good value for money

Advertised Vs Actual Product9%

As advertised

Works as it should

As described

Ease Of Cleaning7%+0.11

which catches everything with zero mess

Nice little brush to clean it

Easy to clean

Return

0.8% Return rate 43% Fixable by listing

Size-Overall32%▅▄▄▆█▅

the silicone bit was discarded as it doesn't fit well

rather large

The product is a little pn the small size

Functionality-Overall11%█▅█▆▃▂
Sharpness8%▃▅█▃▃▇

The cheese grater isnt sharp enough

Not sharp at all

could be sharper

Quality-Overall7%▄▅█▃▅▁

Shame as would have been a great product if it was made correctly

Parts do not feel very well

Awful quality

Value For Money6%▆▂▄▁▆█

expensive

bit over priced for what it is

Slightly more expensive than basic alternatives

FAQ

Common Cheese Grater with Container and Lid questions

Answered from the same tracked data.