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Cheese Grater

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -19.0% this quarter, so Cheese Grater is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£936K/yr1.1M searches / yr
90-day growth
-19.0%search demand this quarter
Competition
59%top-5 click share · 19 brands · 45 sellers

Flapen Score

Cheese Grater against its category

The dotted line is the Home & Garden average. Past it, Cheese Grater is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheese Grater market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheese Grater 1.1M times last year and spent an estimated £936K. The top 5 brands take 64% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £936K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
8.8%
Market size, estimated
£936Ka year
Peak month
January1.6× the quietest month
Top search term
cheese grater691K searches a year

02 · Price

A sale here is worth £9.48.

Listings sell for £9.48 on average, from £2.66 to £19.59. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £9.48 that is £28K to £38K a year per listing.

Average price
£9.48under the $15 to $100 sweet spot
Price range
£2.66–£19.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
£28K–£38K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #9 within Peeling, Grating & Slicing Tools. It carries 3,197 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#9in Peeling, Grating & Slicing Tools
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,197per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Cheese Grater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£94K£187K£281K£374K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

45

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

32%

  • Amazon Basics24%
  • Armo Home16%
  • Lantana10%
  • Heatigo9%
  • Tala4%
  • Nestware Kitchen4%

Demand

Cheese Grater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Cheese Grater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheese grater691K/yr
  • grater226K/yr
  • graters for kitchen85K/yr
  • box grater28K/yr
  • cheese graters22K/yr
  • greater10K/yr
  • food grater9K/yr
  • box gratter7K/yr
  • greater kitchen6K/yr
  • graters7K/yr

Reviews and returns

What reviews say buyers love and hate about Cheese Grater

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability11%−0.09

It finally fell apart

Broken

Not durable

Strength10%−0.02

Not strong

Too flimsy

Very weak

Quality-Overall10%+0.43

Disappointing Quality and Poor Performance

Not great build quality

Dreadful quality

Ease Of Cleaning7%+1.05

Not particularly easy to clean

breaks really easily hard to clean DO NOT BUY

difficult to clean

Size-Overall6%

It is not fit for purpose

Tiny

It is big

Love

Ease Of Use16%+1.59

Easy to use

easy to handle and use

they are so handy

Quality-Overall13%+0.43

This kitchen tool feels well made

Brilliant quality

sturdy build quality

Ease Of Cleaning12%+1.05

Cleanup is straightforward since the parts come apart easily

This grater is easy to store and clean

Easy to keep clean

Value For Money9%+0.89

affordable price

Excellent value

Good value for money

Advertised Vs Actual Product7%

As advertised

Just what I needed

As described

Return

0.8% Return rate 43% Fixable by listing

Size-Overall30%▆▅▄▆█▅

It is not fit for purpose

Tiny

It is big

Functionality-Overall11%█▅██▃▄

Couldn't manage to grate parmesan as it just got caught on the grates and wouldn't move

DOESN'T WORK

The lemons do not glide onto it

Quality-Overall7%▃▄█▅█▅

Disappointing Quality and Poor Performance

Not great build quality

Dreadful quality

Sharpness7%▄▅█▃▂█
Strength6%▅█▃▄▇▆

Not strong

Too flimsy

Very weak

FAQ

Common Cheese Grater questions

Answered from the same tracked data.