cheap air fryer
Skip itSoft demand (-13.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£39.28avg listing price — sweet spot $15–$100
Price range
Great£18.35–£123.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,813.76avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£91K£91K/yr · 116K searches
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cheap air fryer is a £91K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
cheap air fryer market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £59K–£79K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 76%
- Out of stock
- 14.6%
- Avg brand age
- 37 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
20 flat
Sellers
82
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
57%
Top 20: 92%
Open market
29%
- Chefman29%
- Midea16%
- Quest9%
- Ninja6%
- Vencier6%
- Daewoo5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.3×
Top cheap air fryer search terms
- mini air fryer60K/yr
- 12v air fryer for campervan11K/yr
- portable air fryer15K/yr
- mini airfryer8K/yr
- campervan air fryer3K/yr
- air fryer small for 1 person8K/yr
- 3l air fryer6K/yr
- small airfryers for 1 person4K/yr
Top cheap air fryer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Midea Compact 2L Air Fryer 12 Preset Menus Adjustable Timer 80-200C Temperature Control 1150W Dishwasher-Safe Non-Stick Basket BPA-Free Space-Saving Design Ideal for Small Kitchens (Black)
Midea£21.584.5★1,099 rev
Chefman 2L Mini Air Fryer Digital Space-Saving Compact Air Fryer with Nonstick and Dishwasher Safe Basket Quick & Easy Meals in Minutes Features Digital Timer and Shake Reminder Grey
Chefman£24.934.6★25,363 rev
Chefman 2L Mini Air Fryer PFAS-Free Nonstick Basket Digital Timer
Chefman£32.654.5★3,241 rev
Quest 2.3L Small Air Fryer / 1-2 People/Manual Dial Controls/Non-Stick Detachable Food Basket / 60 Minute Timer/Cool Touch/Auto-Shut Off & Overheat Protection / 1000W / 33870
Quest£23.254.3★221 rev
Daewoo 2L Compact Manual Air Fryer Space-Saving Mini Air Fryer with 80-200C Temperature Control 30-Minute Timer Energy Efficient Oil-Free Cooking Healthy Frying for Small Households
Daewoo£21.604.4★941 rev
Newest
by launch date
Ninja CRISPi Portable Air Fryer 3.8L & 1.4L 4-in-1 White FN102UK
Ninja£123.101,707 rev
wilko 1.5L Compact Digital Air Fryer White LED Display with Touch Screen 60-Minute Digital Timer Adjustable Temperature Control Non-Stick Basket 240V 900W
wilko£24.436 rev
Keplin 4.5L Digital Air Fryer - 8-in-1 Cooking Functions - 1430W Energy-Saving Cooker - Healthy Oil-Free Cooking - 360 Hot Air Circulation - Roast Bake Dehydrate Reheat - 2-Year Warranty
KEPLIN£29.172,658 rev
Chefman 2L Mini Air Fryer PFAS-Free Nonstick Basket Digital Timer
Chefman£32.653,241 rev
Panana Compact 2L Air Fryer 6 Preset Menus Adjustable Timer 0-200C Temperature Control Non-Stick Basket 800W Oven Low Fat Oil Free Healthy Frying Cooker (Black 2L)
Panana£20.6125 rev
Trending
90-day click momentumNinja CRISPi Portable Air Fryer 3.8L & 1.4L 4-in-1 White FN102UK
Ninja£123.104.6★
BELLA 2 L Manual Air Fryer Oven and 5-in-1 Multicooker with Removable Nonstick and Dishwasher Safe Crisping Tray and Basket 1200 Watt Heating System Matte Black
BELLA£21.774.4★
Linsar - Hot Air Fryer - 1.8L - incl. Timer and Individual Temperature Adjuster - Oil Free - More Energy Saving & Faster than Traditional Ovens - 1200 Watt (Grey)
Linsar£30.134.2★
Drew&Cole Air Fryer 4L - 8-in-1 Digital Air Fryer - 4 Litre Capacity - 8 Pre-Set Programmes - Cook with Less Oil & Fat - Easy Cooking - Ideal Kitchen Appliance for Smaller Families & Couples
Drew&Cole£20.874.5★
Tower Digital Single Basket Air Fryer 4L Capacity Overheat Protection 1300W Black Medium T17205AFR
Tower£25.414.3★
What buyers say about cheap air fryer
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Fryer”
“Easy to operate”
“Great value”
“Size okay for me”
“Excellent Quality”
“cleans up lovely”
“Cooks perfectly”
“Compact and Effective”
“Just what I wanted”
“Perfectly crispy results”
What buyers complain about
“quite small the container”
“Broke in a month”
“Absolutely rubbish”
“Got hot,”
“Stopped working”
“However, the accompanying instructions are RIDICULOUS to say least”
“I was a little sceptical as the price was very cheap”
“also not cooking well like do ninja”
“Touch sensors not working”
“are not hot to the touch”
Top return reasons
Common questions
- Is cheap air fryer profitable to sell on Amazon United Kingdom?
- The niche generates £91K/yr across 29 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the cheap air fryer niche?
- 20 brands and 82 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in cheap air fryer?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.6%.
- When does demand for cheap air fryer peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 3.3× the quietest.
- What does it cost to enter the cheap air fryer niche?
- Listings span £18.35–£123.10; the average listing price is £39.28 (sweet spot $15–$100). The average incumbent carries 2,814 reviews — the moat a new listing must climb.