Is charms for jewellery making profitable to sell on Amazon United Kingdom?

The niche generates £52K/yr across 37 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the charms for jewellery making niche?

30 brands and 48 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in charms for jewellery making?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.0%.

When does demand for charms for jewellery making peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the charms for jewellery making niche?

Listings span £3.96–£19.48; the average listing price is £7.38 (sweet spot $15–$100). The average incumbent carries 690 reviews — the moat a new listing must climb.

charms for jewellery making

Worth a look

Shows low returns (1.0%), but a small market ($52K/yr) keeps it on the watch list.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good689.76

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Price range

Okay£3.96–£19.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£7.38

avg listing price — sweet spot $15–$100

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad£52K

£52K/yr · 500K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, charms for jewellery making is a £52K/yr Amazon United Kingdom market (500K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

charms for jewellery making market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £44K–£59K; units × avg price
Conversion rate: 1.4%
Avg BSR: #187
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 8.7%
Avg brand age: 28 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

47%

Top 20: 90%

Top-5 click share

38%

Top 20: 81%

Open market

47%

Youdiyla14%
SANNIX10%
PAITOK9%
Julie Wang8%
InteDesign7%
JOOTUEPO6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top charms for jewellery making search terms

charms for jewellery making120K/yr +4.2%0.9% conv.
bracelet charms96K/yr -1.8%0.7% conv.
silver charms37K/yr -9.8%0.4% conv.
keyring charms18K/yr +26.9%0.6% conv.
jewellery charms20K/yr +21.3%0.7% conv.
charms for crafting23K/yr -21.0%0.8% conv.
earring charms22K/yr -16.1%0.6% conv.
pendants for jewellery making16K/yr +2.8%0.2% conv.
necklace charms15K/yr +14.0%0.4% conv.
charms for jewelry making14K/yr +79.8%0.1% conv.

All search terms

Top charms for jewellery making products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YoudiylaUK Wholesale Bulk Lots 200Pcs Tibetan Silver Charms Pendant Fitting for DIY Necklace Bracelet Earrings Jewellery Making Accessories WM332

Youdiyla£6.244.6★619 rev

Julie Wang 20 Pieces Pink Enamel Paint Metal Charms Assorted Styles Handmade Earrings Bracelets Necklaces Pendants Findings DIY Arts Projects Jewellery Making Crafts 2-3cm

Julie Wang£4.734.3★529 rev

PAITOK Charms Pendants for Jewellery Making 100 Pieces Mixed Retro Alloy Charms Set for Bracelet Necklace Earrings Making DIY Crafts

PAITOK£4.974.3★36 rev

JOOTUEPO 50 PCS Charms Pendants Charms Wholesale Bulk Mixed Retro Alloy Charm Set Jewelry Making for Bracelet Necklace Earrings Making DIY and Crafts

JOOTUEPO£5.284.2★67 rev

BRITECO 110Pcs Assorted Bracelet Charms for Jewellery Making DIY Crafting Necklace Bracelet Earring and Pendant Charms Jewelry Making Supplies

BRITECO£5.424.7★23 rev

Newest

by launch date

KTGUK 50 PCS Bracelet Charms Charms for Jewelery Making Charm Wholesale Bulk Variety of styles Accessory DIY Jewellery Making Earring Necklace Bracelet Keyring and Art Christmas Decoration

KTGUK£4.154 rev

7mo ago

Celblisora 60 Pieces Jewelry Celestial Charms Set Silver & Gold Plated Moon Star Sun Pendants DIY Jewelry Making Accessories

Celblisora£7.1116 rev

9mo ago

InteDesign 50PCS Bracelet Charms for Jewellery Making Supplies Enamel Paint Metal Charms for Adult DIY Necklace Bracelet Earrings Jewellery Keyring Making Accessories (B-50)

InteDesign£5.9926 rev

9mo ago

100PCS Mixed Charms Set - Plated Pendants for Jewelry Making Crafting DIY Bracelets Necklaces and Earrings

JOYVOX£3.9653 rev

11mo ago

JOOTUEPO 50 PCS Charms Pendants Charms Wholesale Bulk Mixed Retro Alloy Charm Set Jewelry Making for Bracelet Necklace Earrings Making DIY and Crafts

JOOTUEPO£5.2867 rev

11mo ago

What buyers say about charms for jewellery making

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Lovely little teddy, well made”

Value For Money15%

“Great value for money”

Color11%

“good value and quality, pretty colours”

Size-Overall10%

“Items fitted easily in it”

Advertised Vs Actual Product7%

“Exactly as described”

Embellishment/Embroidery Quality5%

“Cute little charms”

Collectibles3%

“Cute little addition to her collection”

Strength3%

“really sturdy not flimsy”

Metal Authenticity3%

“They look and feel like metal, and pair well with silver or gold accessories”

Ease Of Use3%

“very easy to use to make lovely earrings”

What buyers complain about

Size-Overall69%

“A bit smaller than expected”

Quality-Overall13%

“Daughter not impressed she said quality not good”

Thickness13%

“Really thin and poor quality really disappointed”

Top return reasons

Size-Overall49%

Advertised Vs Actual Product9%

Wrist Fit8%

Quality-Overall7%

Color4%

Metal Authenticity4%

Gap/Hole3%

Functionality-Overall3%

Locking Mechanism2%

Value For Money2%

Common questions

Is charms for jewellery making profitable to sell on Amazon United Kingdom?: The niche generates £52K/yr across 37 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the charms for jewellery making niche?: 30 brands and 48 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in charms for jewellery making?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.0%.
When does demand for charms for jewellery making peak?: Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the charms for jewellery making niche?: Listings span £3.96–£19.48; the average listing price is £7.38 (sweet spot $15–$100). The average incumbent carries 690 reviews — the moat a new listing must climb.