Skip to content

Charms for Jewellery Making

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $52K a year here, so Charms for Jewellery Making is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£52K/yr500K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
38%top-5 click share · 30 brands · 48 sellers

Flapen Score

Charms for Jewellery Making against its category

The dotted line is the Home & Garden average. Past it, Charms for Jewellery Making is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charms for Jewellery Making market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Charms for Jewellery Making 500K times last year and spent an estimated £52K. The top 5 brands take 47% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 500K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
500K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
1.4%
Market size, estimated
£52Ka year
Peak month
December1.9× the quietest month
Top search term
charms for jewellery making120K searches a year

02 · Price

A sale here is worth £7.38.

Listings sell for £7.38 on average, from £3.96 to £19.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.38 that is £738 to £2K a year per listing.

Average price
£7.38under the $15 to $100 sweet spot
Price range
£3.96–£19.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£738–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #187 within Beading & Jewellery-Making. It carries 690 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#187in Beading & Jewellery-Making
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
690per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Charms for Jewellery Making products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

48

Top-5 brand share

47%

Top 20: 90%

Top-5 click share

38%

Top 20: 81%

Open market

47%

  • Youdiyla14%
  • SANNIX10%
  • PAITOK9%
  • Julie Wang8%
  • InteDesign7%
  • JOOTUEPO6%

Demand

Charms for Jewellery Making search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Charms for Jewellery Making search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charms for jewellery making120K/yr
  • bracelet charms96K/yr
  • silver charms37K/yr
  • keyring charms18K/yr
  • jewellery charms20K/yr
  • charms for crafting23K/yr
  • earring charms22K/yr
  • pendants for jewellery making16K/yr
  • necklace charms15K/yr
  • charms for jewelry making14K/yr

Reviews and returns

What reviews say buyers love and hate about Charms for Jewellery Making

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall69%−0.22

A bit smaller than expected

Loops too small

Too small and cheap feel and look

Quality-Overall13%+1.35

Daughter not impressed she said quality not good

Thickness13%−0.06

Really thin and poor quality really disappointed

Love

Quality-Overall23%+1.35

Lovely little teddy, well made

Good quality

Great product

Value For Money15%+1.43

Great value for money

Very good value

Good value for money

Color11%+0.43

good value and quality, pretty colours

Nice colours with a nice shine

they are a really bright pink

Size-Overall10%−0.22

Items fitted easily in it

These are a good size for bracelets

Good qyaity, hand size

Advertised Vs Actual Product7%0.00

Exactly as described

Just what I wanted

Return

1.0% Return rate 78% Fixable by listing

Size-Overall49%▄█▇▇▄▄

A bit smaller than expected

Loops too small

Too small and cheap feel and look

Advertised Vs Actual Product9%▄█▁▄█▇
Wrist Fit8%▅▃▄█▃▃
Quality-Overall7%▅▆▁▁▁█

Daughter not impressed she said quality not good

Color4%▅▁█▁▅▃

FAQ

Common Charms for Jewellery Making questions

Answered from the same tracked data.