charm bracelet making kit
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good1,161.22avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.86–£26.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.25avg listing price — sweet spot $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Market size
Bad£13K£13K/yr · 42K searches
According to Flapen's Amazon United Kingdom niche tracking, charm bracelet making kit is a £13K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
charm bracelet making kit market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £14K–£17K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #171
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 93%
- Out of stock
- 15.2%
- Avg brand age
- 25 months
- Avg seller age
- 208 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
44
Top-5 brand share
57%
Top 20: 97%
Top-5 click share
51%
Top 20: 93%
Open market
38%
- AUAUY25%
- LauCentral11%
- ASTNIC10%
- AIPRIDY6%
- OdiuK5%
- Galt5%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -8.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×
Top charm bracelet making kit search terms
- charm bracelet making kit36K/yr
- charm bracelet kit4K/yr
- girls charm bracelet making kit2K/yr
Top charm bracelet making kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AUAUY Charm Bracelet Making Kit 66pcs Gifts for Women Bracelet Making Kit with Box Jewellery Making Kit Arts and Crafts for Age 15+ Stocking Fillers Birthday Presents Colorful
AUAUY£9.244.6★379 rev
ASTNIC 316PCS Keyring Making Kit & Bag Charm Kit with Charms Key Ring Hoop Pliers DIY Jewellery Making Supplies for Bracelet Necklace and Jewelry Making Gifts for Girls Women Adults
ASTNIC£14.174.7★37 rev
AUAUY Charm Bracelet Making Kit 66pcs Gifts for Women Bracelet Making Kit with Box Jewellery Making Kit Arts and Crafts for Age 15+ Stocking Fillers Birthday Presents Pink
AUAUY£9.234.6★379 rev
LauCentral 73 Pieces Charm Bracelet Making Kits Jewelry Making Supplies Beads DIY Art Crafts Supplies Set with Snake Chain String for Christmas Gifts for Girls Teens Children Age 8-12
LauCentral£5.774.6★665 rev
AIPRIDY Charm Bracelet Making Kit Unicorn Mermaid Crafts Gifts Set Can Inspires Imagination and Creativity Jewelry Making Kit Perfect Gifts for Girls 5-12 Years Old (150 Pieces Aqua)
AIPRIDY£15.224.6★68 rev
Newest
by launch date
Livoravoli 315pcs Charm Bracelet Making Kit Keyring & Keychain Making kit DIY Jewellery Making Bag Charm Kits with Charms Chains Jump Rings Plier Gifts for Girls and Women
Livoravoli£6.882 rev
ASTNIC 316PCS Keyring Making Kit & Bag Charm Kit with Charms Key Ring Hoop Pliers DIY Jewellery Making Supplies for Bracelet Necklace and Jewelry Making Gifts for Girls Women Adults
ASTNIC£14.1737 rev
OdiuK Charm Bracelet Making Kit for Girls 66 pcs Jewellery Making Kit with Beads Pendants Snake Chains Necklaces Gift Box & Bag Arts and Crafts for Kids Age 5-13 Birthday Gift
OdiuK£10.7051 rev
CAwished 1600Pcs Natural Stone Crystal Beads Friendship Bracelet Making Kit Gemstone Chip Beads for Bracelet Jewellery Making with Charms DIY Craft Gifts for Teen Girls
CAwished£11.2283 rev
BLmukce Charm Bracelet Making Kit for Girls Ages 8-12 DIY Jewelry Making Kit & Craft Set with Beads Charms & Necklace Supplies Gift for Kids 4-6 7 8 Years Old (Fashion)
BLmukce£26.0298 rev
Trending
90-day click momentumLivoravoli 315pcs Charm Bracelet Making Kit Keyring & Keychain Making kit DIY Jewellery Making Bag Charm Kits with Charms Chains Jump Rings Plier Gifts for Girls and Women
Livoravoli£6.885.0★
shynek Jewelry Making Kit for Adults - Supplies with Tools Wires Findings Charms
shynek£25.304.6★
AUAUY Charm Bracelet Making Kit 66pcs Gifts for Women Bracelet Making Kit with Box Jewellery Making Kit Arts and Crafts for Age 15+ Stocking Fillers Birthday Presents Pink
AUAUY£9.234.6★
CAwished 1600Pcs Natural Stone Crystal Beads Friendship Bracelet Making Kit Gemstone Chip Beads for Bracelet Jewellery Making with Charms DIY Craft Gifts for Teen Girls
CAwished£11.224.4★
Dazhqp 20000 Clay Beads Bracelet Making Kit 96 Colours 5 Boxes Flat Polymer Heishi Beads Set for Friendship Jewellery Necklace Earring Making Kit with Charm Crafts Gifts for Teen Girls Kids Adults
Dazhqp£11.104.7★
What buyers say about charm bracelet making kit
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Gift”
“Good value”
“good quality product delivered in good time”
“So much fun”
“Easy to use”
“Plenty of Colours”
“As described”
“Everything looked nicely presented”
“Great jewellery set”
“Great set and loads of pieces”
What buyers complain about
“Item was tiny”
“Low quality bracelets in this kit”
“First time trying this so Wished there was an instruction sheet”
“two thirds of stars only 20 instead of 30 however thats not stopped the fun”
“Fragile item”
“it broke apart all over the floor”
“The wire itself isnt able to to know as the material of the wire”
“Way too fiddly”
“Also think its just a bit pricey for what you get - £10 might have been a better price”
“We can't get the scissors to work”
Top return reasons
Common questions
- Is charm bracelet making kit profitable to sell on Amazon United Kingdom?
- The niche generates £13K/yr across 27 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the charm bracelet making kit niche?
- 23 brands and 44 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in charm bracelet making kit?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 0.8%.
- When does demand for charm bracelet making kit peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.3× the quietest.
- What does it cost to enter the charm bracelet making kit niche?
- Listings span £3.86–£26.02; the average listing price is £11.25 (sweet spot $15–$100). The average incumbent carries 1,161 reviews — the moat a new listing must climb.