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Charm Bracelet Making Kit

Fail

Shoppers spend an estimated $13K a year here, so Charm Bracelet Making Kit is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£13K/yr42K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
51%top-5 click share · 23 brands · 44 sellers

Flapen Score

Charm Bracelet Making Kit against its category

The dotted line is the Home & Garden average. Past it, Charm Bracelet Making Kit is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charm Bracelet Making Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Charm Bracelet Making Kit 42K times last year and spent an estimated £13K. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
2.7%
Market size, estimated
£13Ka year
Peak month
December5.3× the quietest month
Top search term
charm bracelet making kit36K searches a year

02 · Price

A sale here is worth £11.25.

Listings sell for £11.25 on average, from £3.86 to £26.02. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £11.25 that is £0 to £1K a year per listing.

Average price
£11.25under the $15 to $100 sweet spot
Price range
£3.86–£26.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #171 within Beading & Jewellery-Making. It carries 1,161 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
15.2%
Average rank
#171in Beading & Jewellery-Making
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,161per listing
Listings tracked
27

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Charm Bracelet Making Kit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£507£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

44

Est. top-5 brand share

57%

Top 20: 97%

Est. top-5 click share

51%

Top 20: 93%

Open market

38%

  • AUAUY25%
  • LauCentral11%
  • ASTNIC10%
  • AIPRIDY6%
  • OdiuK5%
  • Galt5%

Demand

Charm Bracelet Making Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Charm Bracelet Making Kit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • charm bracelet making kit36K/yr
  • charm bracelet kit4K/yr
  • girls charm bracelet making kit2K/yr

Reviews and returns

What reviews say buyers love and hate about Charm Bracelet Making Kit

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Gifting Purpose”
31%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Item was tiny”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Charm Bracelet Making Kit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data