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Charm Bracelet Making Kit

Fail

Shoppers spend only $13K a year here, so Charm Bracelet Making Kit is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£13K/yr42K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
51%top-5 click share · 23 brands · 44 sellers

Flapen Score

Charm Bracelet Making Kit against its category

The dotted line is the Home & Garden average. Past it, Charm Bracelet Making Kit is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charm Bracelet Making Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Charm Bracelet Making Kit 42K times last year and spent an estimated £13K. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
2.7%
Market size, estimated
£13Ka year
Peak month
December5.3× the quietest month
Top search term
charm bracelet making kit36K searches a year

02 · Price

A sale here is worth £11.25.

Listings sell for £11.25 on average, from £3.86 to £26.02. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £11.25 that is £0 to £1K a year per listing.

Average price
£11.25under the $15 to $100 sweet spot
Price range
£3.86–£26.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #171 within Beading & Jewellery-Making. It carries 1,161 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
15.2%
Average rank
#171in Beading & Jewellery-Making
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,161per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Charm Bracelet Making Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£507£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

44

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

51%

Top 20: 93%

Open market

38%

  • AUAUY25%
  • LauCentral11%
  • ASTNIC10%
  • AIPRIDY6%
  • OdiuK5%
  • Galt5%

Demand

Charm Bracelet Making Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Charm Bracelet Making Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charm bracelet making kit36K/yr
  • charm bracelet kit4K/yr
  • girls charm bracelet making kit2K/yr

Reviews and returns

What reviews say buyers love and hate about Charm Bracelet Making Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.15

Item was tiny

Beads are very small

the box it came into is very small so looks like a tiny present once wrapped

Quality-Overall10%+0.42

Low quality bracelets in this kit

low quality

Instructions/User Manual/Troubleshooting6%+0.12

First time trying this so Wished there was an instruction sheet

Girls loved it, instructions unclear

Fun/Entertainment Experience5%+0.13

two thirds of stars only 20 instead of 30 however thats not stopped the fun

Strength5%−0.06

Fragile item

This is very fragile it's fo

Love

Gifting Purpose29%+0.65

Excellent Gift

Birthday Gift

Good for Gifting

Value For Money19%+2.01

Good value

Really worth the money

Excellent value

Quality-Overall18%+0.42

good quality product delivered in good time

Excellent product

The beads are good quality

Fun/Entertainment Experience8%+0.13

So much fun

Kids happy

Hours of entertaining

Ease Of Use7%+0.45

Easy to use

They are easy to work with

Great kit easy to use

Return

0.8% Return rate 60% Fixable by listing

Size-Overall44%▂▇▇█▆█

Item was tiny

Beads are very small

the box it came into is very small so looks like a tiny present once wrapped

Quality-Overall18%█▅▇▅█▆

Low quality bracelets in this kit

low quality

Advertised Vs Actual Product9%▅▇▆▂█▇
Gifting Purpose9%█▅▄▅█▃
Defective Material/Parts4%▄▁█▃▄▅

FAQ

Common Charm Bracelet Making Kit questions

Answered from the same tracked data.