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Charger Plates

Fail

Demand is soft, at -28.5% this quarter, so Charger Plates is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£83K/yr191K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
49%top-5 click share · 17 brands · 24 sellers

Flapen Score

Charger Plates against its category

The dotted line is the Home & Garden average. Past it, Charger Plates is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charger Plates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Charger Plates 191K times last year and spent an estimated £83K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
1.9%
Market size, estimated
£83Ka year
Peak month
December12.2× the quietest month
Top search term
charger plates93K searches a year

02 · Price

A sale here is worth £23.37.

Listings sell for £23.37 on average, from £3.94 to £185.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £23.37 that is £0 to £2K a year per listing.

Average price
£23.37inside the $15 to $100 sweet spot
Price range
£3.94–£185.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #69 within Dishware & Serving Pieces. It carries 312 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
62%
Out of stock, average day
24.3%
Average rank
#69in Dishware & Serving Pieces
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
312per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Charger Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

17 falling

Sellers

24

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

19%

  • Argon Tableware31%
  • MATANA14%
  • sourcing map14%
  • LATERN13%
  • Elegant Event Essentials5%
  • Jucoan4%

Demand

Charger Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.2×

Search terms

Top Charger Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charger plates93K/yr
  • gold charger plates37K/yr
  • charger plate14K/yr
  • charger plates for wedding5K/yr
  • plate chargers7K/yr
  • black charger plates5K/yr
  • plastic charger plates5K/yr
  • glass charger plates4K/yr
  • gold charger plates set of 125K/yr
  • christmas charger plates11K/yr

Reviews and returns

What reviews say buyers love and hate about Charger Plates

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.21

Poor Quality

Terrible quality

Durability25%−0.07

break very easily

Broken

Thickness8%−0.02

Too thin,

But too thin

Recycle/Reuse8%−0.02

they're not reusable because they snap

Value For Money8%+0.32

it was half the price

Love

Quality-Overall27%−0.21

Excellent quality

Lovely quality plates

Good Product

Strength20%+1.85

Very happy with my purchase, these plates are so stylish and strong

Look good and sturdy

and still going strong

Charging11%+0.71

Really pleased with my shiny black chargers

Gorgeous gold chargers

Brillaint chargers

Value For Money9%+0.32

Excellent value for money

Good value

Good value for money

Advertised Vs Actual Product5%+0.43

Exactly as described

Just what I needed for a part

Return

2.7% Return rate 34% Fixable by listing

Quality-Overall28%▇█▅▃▆▃

Poor Quality

Terrible quality

Size-Overall19%▄▄█▃█▇

careful with sizing

its smaller than standard

Product Condition14%▁▁▁█▁▁
Color11%▅▆█▆█▅
Material Quality7%▁▅▅▃▄█

FAQ

Common Charger Plates questions

Answered from the same tracked data.