charger plates
Skip itSoft demand (-28.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£23.37avg listing price — sweet spot $15–$100
Review moat
Great311.94avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay£3.94–£185.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£83K£83K/yr · 191K searches
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, charger plates is a £83K/yr Amazon United Kingdom market (191K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
charger plates market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £70K–£93K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #69
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 71%
- Out of stock
- 24.3%
- Avg brand age
- 37 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
24
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
49%
Top 20: 86%
Open market
19%
- Argon Tableware31%
- MATANA14%
- sourcing map14%
- LATERN13%
- Elegant Event Essentials5%
- Jucoan4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 12.2×
Top charger plates search terms
- charger plates93K/yr
- gold charger plates37K/yr
- charger plate14K/yr
- charger plates for wedding5K/yr
- plate chargers7K/yr
- black charger plates5K/yr
- plastic charger plates5K/yr
- glass charger plates4K/yr
- gold charger plates set of 125K/yr
- christmas charger plates11K/yr
Top charger plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Argon Tableware Metallic Charger Plates - Gold - 33cm - Pack of 6 - Metallic Finish Reusable Dining Table Setting Plates for Christmas Party Celebrations Restaurant Decor Placemats
Argon Tableware£11.504.6★1,411 rev
MATANA 20 Premium Clear Plastic Dinner Plates with Hammered Gold Rim 26cm - Elegant Sturdy & Reusable - Weddings Birthdays Christenings BBQ Christmas Parties
MATANA£11.214.4★766 rev
sourcing map 6pcs Clear Charger Plates Bulk 13 Plastic Round Charger Plates with Bead Trim Dinner Dessert Plate for Wedding Party Event Table Setting Decoration Light Gold
sourcing map£27.434.2★11 rev
LATERN 12Pcs Reusable Gold Charger Plates 33CM Reef Plastic Dinner Charger Plate Large Round Serving Plate for Christmas Thanksgiving Halloween Wedding Party Catering Event Table Decoration
LATERN£26.623.9★21 rev
Argon Tableware Metallic Charger Plates - Hammered Gold - 33cm - Pack of 6 - Metallic Finish Reusable Dining Table Setting Plates for Christmas Party Celebrations Restaurant Decor Placemats
Argon Tableware£12.024.6★1,411 rev
Newest
by launch date
LYHLYA 13 Inch Gold Charger Plates Round Reef Pattern Plastic Set of 12 for Dinner Plates Wedding Decor Table Setting (Irregular)
LYHLYA£23.0113 rev
LATERN 12Pcs Reusable Gold Charger Plates 33CM Reef Plastic Dinner Charger Plate Large Round Serving Plate for Christmas Thanksgiving Halloween Wedding Party Catering Event Table Decoration
LATERN£26.6221 rev
Chefline 13 Clear/Gold Decorative Glass Charger Plates Set of 4 6 or 12 Elegant Dinner Plate for Weddings Parties Christmas & Events Durable & Stylish Sold (6 Clear Plate with Gold Beads)
Chefline£27.482 rev
Elegant Event Essentials Beaded Charger Plate 33CM Diameter Delicate Rim Elegant Glass Under Plate with Beading Perfect for Weddings Dinner Parties Christmas and Special Events Durable Gold
Elegant Event Essentials£11.472 rev
Elegant Event Essentials Beaded Charger Plate 33CM Diameter Delicate Rim Elegant Glass Under Plate with Beading Perfect for Weddings Dinner Parties Christmas and Special Events Durable Silver
Elegant Event Essentials£11.402 rev
Trending
90-day click momentumLYHLYA 13 Inch Gold Charger Plates Round Reef Pattern Plastic Set of 12 for Dinner Plates Wedding Decor Table Setting (Irregular)
LYHLYA£23.014.7★
Elegant Event Essentials Beaded Charger Plate 33CM Diameter Delicate Rim Elegant Glass Under Plate with Beading Perfect for Weddings Dinner Parties Christmas and Special Events Durable Silver
Elegant Event Essentials£11.405.0★
sourcing map 12pcs Clear Charger Plates Bulk 13 Plastic Round Charger Plates with Bead Trim Dinner Dessert Plate for Wedding Party Event Table Setting Decoration Light Gold
sourcing map£42.004.0★
Elegant Event Essentials Beaded Charger Plate 33CM Diameter Delicate Rim Elegant Glass Under Plate with Beading Perfect for Weddings Dinner Parties Christmas and Special Events Durable Gold
Elegant Event Essentials£11.475.0★
Elegant Event Essentials Reef Charger Plate 33cm Premium-Quality Decorative Plate Elegant Reef Design Hand Wash Only Perfect for Weddings & Special Events Gold
Elegant Event Essentials£11.180.0★
What buyers say about charger plates
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Very happy with my purchase, these plates are so stylish and strong”
“Really pleased with my shiny black chargers”
“Excellent value for money”
“Exactly as described”
“Lovely design”
“Very good attractive sturdy plastic plates - definitely would recommend them”
“Exactly what I was expecting, very simple and handy”
“Beautiful plates great for parties and gatherings”
“Easily cleaned”
What buyers complain about
“Poor Quality”
“break very easily”
“Too thin,”
“they're not reusable because they snap”
“it was half the price”
“So not great as a charger plate”
“careful with sizing”
Top return reasons
Common questions
- Is charger plates profitable to sell on Amazon United Kingdom?
- The niche generates £83K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the charger plates niche?
- 17 brands and 24 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in charger plates?
- Top complaints mined from reviews: Quality-Overall, Durability, Thickness. The return rate is 2.7%.
- When does demand for charger plates peak?
- Demand peaks in Nov–Dec; the busiest month runs 12.2× the quietest.
- What does it cost to enter the charger plates niche?
- Listings span £3.94–£185.55; the average listing price is £23.37 (sweet spot $15–$100). The average incumbent carries 312 reviews — the moat a new listing must climb.