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Charcoal Sticks

a small market ($49K/yr) — Charcoal Sticks doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 12Growth 17Conversion 96Competition 35Returns 98Price range 34Avg price 21Brand share 57Review moat 75Quality gap 23
This niche Category average

Is Charcoal Sticks profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Charcoal Sticks is a £49K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 43/100.

Charcoal Sticks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.6% over the last 90 days and 13.0% of searches end in a purchase.

£49K

revenue / yr

Units sold / yr8K
Search volume / yr-16.6%50K
Conversion rate13.0%
Avg price£7.49

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers18 · 31
Top-5 product click share64%
Open market29%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement86%
New entrants (1y)2· 0 succeeded
Avg rating4.6★
Avg reviews503

Top Charcoal Sticks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

31

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

24%

  • Winsor & Newton27%
  • YHTCC21%
  • Speedball11%
  • Zieler7%
  • PaulStore5%
  • PEAPIN5%

Charcoal Sticks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume50KCVR13.0%Products21Brands18Top 5 Brands71%OOS Rate4.0%Rating4.6★Reviews503Avg BSR#46
1K750Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26

Top Charcoal Sticks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • charcoal art13K/yr
  • charcoal drawing7K/yr
  • charcoal sticks9K/yr
  • charcoal art supplies4K/yr
  • charcoal sticks for drawing4K/yr
  • willow charcoal5K/yr
  • charcoal for drawing4K/yr
  • drawing charcoal3K/yr

What reviews say buyers love and hate about Charcoal Sticks

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Quality-Overall35%

The appearance is very good

Value For Money29%

Good value

Drawing Experience8%

Lovely to draw with

Ease Of Use4%

Easy to use

Durability3%

do not break easily

What buyers complain about

83% of reviews
Size-Overall27%

smaller than I thought

Value For Money20%

cheap

Durability10%

Broken not even after 1 week

Quality-Overall10%

Poor quality

Thickness10%

the rest really thin

Charcoal Sticks return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
37%
2Gifting Purpose
11%
3Quality-Overall
11%
4Defective Material/Parts
5%
5Material Quality
5%

Common Charcoal Sticks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Charcoal Sticks 43/100 on Amazon United Kingdom — Skip it. The niche generates £49K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -16.6% over the last 90 days.
Charcoal Sticks buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Durability, the themes mined from the niche's reviews. Its return rate is 0.3%.