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Charcoal Sticks

Fail

Shoppers spend only $49K a year here, so Charcoal Sticks is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£49K/yr50K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
64%top-5 click share · 18 brands · 31 sellers

Flapen Score

Charcoal Sticks against its category

The dotted line is the Home & Garden average. Past it, Charcoal Sticks is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charcoal Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Charcoal Sticks 50K times last year and spent an estimated £49K. The top 5 brands take 71% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
13.0%
Market size, estimated
£49Ka year
Top search term
charcoal art13K searches a year

02 · Price

A sale here is worth £7.49.

Listings sell for £7.49 on average, from £2.32 to £21.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.49 that is £2K to £4K a year per listing.

Average price
£7.49under the $15 to $100 sweet spot
Price range
£2.32–£21.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #46 within Drawing. It carries 503 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#46in Drawing
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
503per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Charcoal Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

31

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

24%

  • Winsor & Newton27%
  • YHTCC21%
  • Speedball11%
  • Zieler7%
  • PaulStore5%
  • PEAPIN5%

Demand

Charcoal Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Search terms

Top Charcoal Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charcoal art13K/yr
  • charcoal drawing7K/yr
  • charcoal sticks9K/yr
  • charcoal art supplies4K/yr
  • charcoal sticks for drawing4K/yr
  • willow charcoal5K/yr
  • charcoal for drawing4K/yr
  • drawing charcoal3K/yr

Reviews and returns

What reviews say buyers love and hate about Charcoal Sticks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.10

smaller than I thought

The nose plier size is very small

Value For Money20%+0.58

cheap

Not good value

Durability10%−0.07

Broken not even after 1 week

Quality-Overall10%+2.50

Poor quality

Thickness10%−0.04

the rest really thin

Love

Quality-Overall35%+2.50

The appearance is very good

Excellent product

Good quality Beautiful set

Value For Money29%+0.58

Good value

Excellent value

Excellent value for money

Drawing Experience8%+0.76

Lovely to draw with

The set offers a good variety of tools and works well for sketching and shading

Good package for drawing

Ease Of Use4%−0.05

Easy to use

Handy

Lovely and easy to use

Durability3%−0.07

do not break easily

They are durable

Good, last well, water taste a lot better

Return

0.3% Return rate 39% Fixable by listing

Size-Overall37%▁▅▆▇█▁

smaller than I thought

The nose plier size is very small

Gifting Purpose11%▁▁█▁▁▁
Quality-Overall11%▁█▁▁▁▁

Poor quality

Defective Material/Parts5%▁▁█▁▁▁
Material Quality5%▁▁▁▁▁█

FAQ

Common Charcoal Sticks questions

Answered from the same tracked data.