charcoal sticks
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Review moat
Good503.29avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.32–£21.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.49avg listing price — sweet spot $15–$100
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Market size
Bad£49K£49K/yr · 50K searches
According to Flapen's Amazon United Kingdom niche tracking, charcoal sticks is a £49K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
charcoal sticks market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £45K–£60K
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 4.0%
- Avg brand age
- 46 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
31
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
24%
- Winsor & Newton27%
- YHTCC21%
- Speedball11%
- Zieler7%
- PaulStore5%
- PEAPIN5%
Demand
Weekly Amazon search volume, last 33 weeks — -16.6% search growth over the last 90 days.Top charcoal sticks search terms
- charcoal art13K/yr
- charcoal drawing7K/yr
- charcoal sticks9K/yr
- charcoal art supplies4K/yr
- charcoal sticks for drawing4K/yr
- willow charcoal5K/yr
- charcoal for drawing4K/yr
- drawing charcoal3K/yr
Top charcoal sticks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YHTCC 10 PCS Charcoal Sticks 3-5mm Black Willow Charcoal
YHTCC£3.324.4★90 rev
Winsor and Newton Artist Willow Charcoal Sticks - Assorted
Winsor & Newton£4.624.6★493 rev
Winsor & Newton Willow Charcoal Thick Pack of 3
Winsor & Newton£2.324.5★327 rev
Coates Willow Charcoal Assorted 30 Pieces
Speedball£7.304.6★3,059 rev
Zieler - Artists Charcoal Drawing Set | 24-piece Gift Tin Set | The Ideal Starter Set!
Zieler£11.224.7★160 rev
Newest
by launch date
Charcoal Brushes for Artists Charcoal Blending Brushes 5 Pieces Painting Supplies Painting Tools Makeup Brush Set Ink Mixing Brush for Art Students Teachers Artists Craftsmen Black
Nebulith£6.765 rev
Suupii 6Pcs Willow Charcoal Sticks for Art Charcoal Pencils for Artists
Suupii£4.9211 rev
20 PCS Willow Charcoal Sticks 5-7mm Black Charcoal for Sketching Drawing Shading Professional Artist Pencils for Fine Art Beginners Students Smooth Easy to Blend
Vorythm£3.852 rev
HIFORNY 42 PCS Drawing Set Sketching Kit with Graphite and Charcoal Pencils Blending Tools Erasers & Accessories in Portable Zipped Case for Artists Students & Beginners
HIFORNY£11.43416 rev
6 Pack Square Compressed Charcoal Pencils for Artists - Soft/Medium/Hard
YHTCC£4.1817 rev
Trending
90-day click momentumCharcoal Brushes for Artists Charcoal Blending Brushes 5 Pieces Painting Supplies Painting Tools Makeup Brush Set Ink Mixing Brush for Art Students Teachers Artists Craftsmen Black
Nebulith£6.764.6★
sourcing map Willow Charcoal Sticks 2-4mm Willow Charcoal Pencils Soft Sketch Vine Art Supplies Set for Drawing Sketching Shading Painting Artists Beginners (Black Pack of 26)
sourcing map£4.630.0★
Yeenao Charcoal Pencils Set 6 Pieces Charcoal Pencils and Sticks Set for Drawing Soft Medium Hard Charcoals Pencils DIY Drawing Sketching for Artists Sketching Blending (2 Soft + 2 Medium + 2 Hard)
Yeenano£4.994.5★
20 PCS Willow Charcoal Sticks 5-7mm Black Charcoal for Sketching Drawing Shading Professional Artist Pencils for Fine Art Beginners Students Smooth Easy to Blend
Vorythm£3.855.0★
MONT MARTE Charcoal Pencils Set 10 pieces in different Sizes Black Charcoal Pencils for Drawing Drawing Pencils in Aluminium Case
MONT MARTE£6.864.6★
What buyers say about charcoal sticks
What buyers praise and complain about, mined from review topics.What buyers love
“The appearance is very good”
“Good value”
“Lovely to draw with”
“Easy to use”
“do not break easily”
“as advertised”
“The appearance is very good”
“Good quality charcoal size”
“great pigment and the feel of using willow charcoal is so relaxing”
“Worked well”
What buyers complain about
“smaller than I thought”
“cheap”
“Broken not even after 1 week”
“Poor quality”
“the rest really thin”
“It's very difficult to pull the nails with this size of nose plier”
Top return reasons
Common questions
- Is charcoal sticks profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the charcoal sticks niche?
- 18 brands and 31 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in charcoal sticks?
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.3%.
- What does it cost to enter the charcoal sticks niche?
- Listings span £2.32–£21.48; the average listing price is £7.49 (sweet spot $15–$100). The average incumbent carries 503 reviews — the moat a new listing must climb.