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charcoal pencils

Skip it

Soft demand (-32.8% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 9Conversion 71Competition 46Returns 98Price range 11Avg price 20Brand share 65Review moat 75Quality gap 52

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Good503.21

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£7.25

avg listing price — sweet spot $15–$100

Market size

Bad£44K

£44K/yr · 93K searches

Price range

Bad£2.32–£16.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-32.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, charcoal pencils is a £44K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

charcoal pencils market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
£44K–£58K
units × avg price
Conversion rate
6.5%
Avg BSR
#130
Page quality
0%
Prime
93%
Sponsored
76%
Out of stock
2.9%
Avg brand age
45 months
Avg seller age
176 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

71

Top-5 brand share

66%

Top 20: 96%

Top-5 click share

58%

Top 20: 92%

Open market

29%

  • Derwent25%
  • KALOUR PDAS16%
  • Yeenano11%
  • YHTCC7%
  • ARTISANAL STUDIO7%
  • HIFORNY4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.8% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Top charcoal pencils search terms

  • charcoal pencils68K/yr
  • charcoal pencils for artists13K/yr
  • charcoal pencil7K/yr
  • charcoal drawing set6K/yr
All search terms

Top charcoal pencils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£2K8%£3K12%£5K16%£7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about charcoal pencils

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Excellent product”

Value For Money23%

“Excellent value”

Drawing Experience12%

“Fabulous pencils,brilliant selection for sketching”

Color7%

“Excellent quality and really good range of colours”

Advertised Vs Actual Product6%

“as advertised”

Pen/Pencil Quality6%

“Lovely pencils do the job”

Ease Of Use3%

“Handy”

Durability2%

“This hints at a durable product that might be less prone to breakage than some other brands”

Gifting Purpose2%

“Well received present which has delighted the recipient”

Sharpness2%

“Better than more expensive makes these dont fall to bits when you sharpen them”

What buyers complain about

Size-Overall13%

“smaller than I thought”

Metal Quality10%

“Really lovely set I wish it came in a metal tin though”

Sharpness10%

“It doesn't even get close to being sharp”

Paper Quality10%

“the cores can break easily in paper box”

Quality-Overall7%

“if limited quality”

Durability7%

“may not last”

Value For Money5%

“cheap”

Color5%

“Theres a little variety in hardness between colours”

Strength4%

“may not last”

Ease Of Use3%

“It's very difficult to pull the nails with this size of nose plier”

Top return reasons

Defective Material/Parts27%
Quality-Overall11%
Sharpness7%
Gifting Purpose5%
Value For Money5%
Advertised Vs Actual Product5%
Size-Overall5%
Product Condition4%
Display Colors3%
Paper Quality3%

Common questions

Is charcoal pencils profitable to sell on Amazon United Kingdom?
The niche generates £44K/yr across 29 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -32.8%. Flapen's verdict: Skip it (44/100).
How competitive is the charcoal pencils niche?
25 brands and 71 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in charcoal pencils?
Top complaints mined from reviews: Size-Overall, Metal Quality, Sharpness. The return rate is 0.4%.
When does demand for charcoal pencils peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the charcoal pencils niche?
Listings span £2.32–£16.49; the average listing price is £7.25 (sweet spot $15–$100). The average incumbent carries 503 reviews — the moat a new listing must climb.