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Charcoal Pencils

soft demand (-32.8% this quarter) — Charcoal Pencils doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 11Growth 9Conversion 71Competition 46Returns 98Price range 11Avg price 20Brand share 65Review moat 75Quality gap 52
This niche Category average

Is Charcoal Pencils profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Charcoal Pencils is a £44K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.

Charcoal Pencils: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -32.8% over the last 90 days and 6.5% of searches end in a purchase.

£44K

revenue / yr

Units sold / yr8K
Search volume / yr-32.8%93K
Conversion rate6.5%
Avg price£7.25

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers25 · 71
Top-5 product click share58%
Open market34%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement76%
New entrants (1y)6· 1 succeeded
Avg rating4.4★
Avg reviews503

Top Charcoal Pencils products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

25 falling

Sellers

71

Top-5 brand share

66%

Top 20: 96%

Top-5 click share

58%

Top 20: 92%

Open market

29%

  • Derwent25%
  • KALOUR PDAS16%
  • Yeenano11%
  • YHTCC7%
  • ARTISANAL STUDIO7%
  • HIFORNY4%

Charcoal Pencils demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR6.5%Products29Brands25Top 5 Brands66%OOS Rate2.9%Rating4.4★Reviews503Avg BSR#130
3K2KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Top Charcoal Pencils search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • charcoal pencils68K/yr
  • charcoal pencils for artists13K/yr
  • charcoal pencil7K/yr
  • charcoal drawing set6K/yr

What reviews say buyers love and hate about Charcoal Pencils

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall28%

Excellent product

Value For Money23%

Excellent value

Drawing Experience12%

Fabulous pencils,brilliant selection for sketching

Color7%

Excellent quality and really good range of colours

Advertised Vs Actual Product6%

as advertised

What buyers complain about

74% of reviews
Size-Overall13%

smaller than I thought

Metal Quality10%

Really lovely set I wish it came in a metal tin though

Sharpness10%

It doesn't even get close to being sharp

Paper Quality10%

the cores can break easily in paper box

Quality-Overall7%

if limited quality

Charcoal Pencils return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
27%
2Quality-Overall
11%
3Sharpness
7%
4Gifting Purpose
5%
5Value For Money
5%

Common Charcoal Pencils questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Charcoal Pencils 44/100 on Amazon United Kingdom — Skip it. The niche generates £44K/yr across 29 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -32.8% over the last 90 days.
Search demand for Charcoal Pencils on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 2.4× the quietest.