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Charcoal Pencils

Fail

Demand is soft, at -32.8% this quarter, so Charcoal Pencils is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£44K/yr93K searches / yr
90-day growth
-32.8%search demand this quarter
Competition
58%top-5 click share · 25 brands · 71 sellers

Flapen Score

Charcoal Pencils against its category

The dotted line is the Home & Garden average. Past it, Charcoal Pencils is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charcoal Pencils market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Charcoal Pencils 93K times last year and spent an estimated £44K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-32.8%
Conversion, latest week
6.5%
Market size, estimated
£44Ka year
Peak month
December2.4× the quietest month
Top search term
charcoal pencils68K searches a year

02 · Price

A sale here is worth £7.25.

Listings sell for £7.25 on average, from £2.32 to £16.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.25 that is £725 to £2K a year per listing.

Average price
£7.25under the $15 to $100 sweet spot
Price range
£2.32–£16.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£725–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #130 within Drawing. It carries 503 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
93%
Out of stock, average day
2.9%
Average rank
#130in Drawing
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
503per listing
Listings tracked
29

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Charcoal Pencils products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

25 falling

Sellers

71

Est. top-5 brand share

66%

Top 20: 96%

Est. top-5 click share

58%

Top 20: 92%

Open market

29%

  • Derwent25%
  • KALOUR PDAS16%
  • Yeenano11%
  • YHTCC7%
  • ARTISANAL STUDIO7%
  • HIFORNY4%

Demand

Charcoal Pencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Charcoal Pencils search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • charcoal pencils68K/yr
  • charcoal pencils for artists13K/yr
  • charcoal pencil7K/yr
  • charcoal drawing set6K/yr

Reviews and returns

What reviews say buyers love and hate about Charcoal Pencils

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
0.4%of orders come back
“smaller than I thought”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Charcoal Pencils questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data