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Charcoal Pencils

Fail

Demand is soft, at -32.8% this quarter, so Charcoal Pencils is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£44K/yr93K searches / yr
90-day growth
-32.8%search demand this quarter
Competition
58%top-5 click share · 25 brands · 71 sellers

Flapen Score

Charcoal Pencils against its category

The dotted line is the Home & Garden average. Past it, Charcoal Pencils is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charcoal Pencils market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Charcoal Pencils 93K times last year and spent an estimated £44K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-32.8%
Conversion, latest week
6.5%
Market size, estimated
£44Ka year
Peak month
December2.4× the quietest month
Top search term
charcoal pencils68K searches a year

02 · Price

A sale here is worth £7.25.

Listings sell for £7.25 on average, from £2.32 to £16.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.25 that is £725 to £2K a year per listing.

Average price
£7.25under the $15 to $100 sweet spot
Price range
£2.32–£16.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£725–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #130 within Drawing. It carries 503 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
93%
Out of stock, average day
2.9%
Average rank
#130in Drawing
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
503per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Charcoal Pencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

25 falling

Sellers

71

Top-5 brand share

66%

Top 20: 96%

Top-5 click share

58%

Top 20: 92%

Open market

29%

  • Derwent25%
  • KALOUR PDAS16%
  • Yeenano11%
  • YHTCC7%
  • ARTISANAL STUDIO7%
  • HIFORNY4%

Demand

Charcoal Pencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Charcoal Pencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charcoal pencils68K/yr
  • charcoal pencils for artists13K/yr
  • charcoal pencil7K/yr
  • charcoal drawing set6K/yr

Reviews and returns

What reviews say buyers love and hate about Charcoal Pencils

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.10

smaller than I thought

The nose plier size is very small

Metal Quality10%+0.12

Really lovely set I wish it came in a metal tin though

Sharpness10%−0.07

It doesn't even get close to being sharp

Paper Quality10%+0.19

the cores can break easily in paper box

Quality-Overall7%+1.86

if limited quality

The quality of the contents isn't stunning - this isn't artist-quality stuff, any of it;

Poor quality

Love

Quality-Overall28%+1.86

Excellent product

Good quality Beautiful set

Am very happy with the quality, the range of pencils and the cost

Value For Money23%−0.02

Excellent value

Excellent value for money

Good value

Drawing Experience12%+1.29

Fabulous pencils,brilliant selection for sketching

Great sketching set

Good package for drawing

Color7%+0.60

Excellent quality and really good range of colours

Very nice set of colours1

Nice selection of colours

Advertised Vs Actual Product6%+0.07

as advertised

As described

Everything works as it should

Return

0.4% Return rate 18% Fixable by listing

Defective Material/Parts27%█▅▅▆▁▁
Quality-Overall11%▁▄▃█▄▁

if limited quality

The quality of the contents isn't stunning - this isn't artist-quality stuff, any of it;

Poor quality

Sharpness7%▄▇▁▁█▁

It doesn't even get close to being sharp

Gifting Purpose5%▁▁█▁▁▁
Value For Money5%▁▂▁▁▁█

cheap

FAQ

Common Charcoal Pencils questions

Answered from the same tracked data.