Charcoal Discs
FailThe top 5 brands take 100% of clicks, so Charcoal Discs is a Fail.
- Flapen Score
- 36 / 100Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 5136
- Market size
- £55K/yr57K searches / yr
- 90-day growth
- -38.2%search demand this quarter
- Competition
- 89%top-5 click share · 5 brands · 11 sellers
Flapen Score
Charcoal Discs against its category
The dotted line is the Home & Garden average. Past it, Charcoal Discs is stronger. Inside it, weaker.
Market
The Charcoal Discs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Charcoal Discs 57K times last year and spent an estimated £55K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 36 out of 100, a Fail.
01 · Demand
14.7% of searches ended in a purchase last week.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- -38.2%
- Conversion, latest week
- 14.7%
- Market size, estimated
- £55Ka year
- Peak month
- February2.1× the quietest month
- Top search term
- charcoal discs for incense burners12K searches a year
02 · Price
A sale here is worth £6.47.
Listings sell for £6.47 on average, from £3.85 to £10.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £6.47 that is £5K to £6K a year per listing.
- Average price
- £6.47under the $15 to $100 sweet spot
- Price range
- £3.85–£10.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Barbecue & Outdoor Dining. It carries 1,036 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #77in Barbecue & Outdoor Dining
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,036per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Charcoal Discs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Charcoal Quick Lighting Coal Charcoal 3 Rolls 30 Discs
- Price
- £3.85
- Rating
- 4.4/5
- Reviews
- 4,846
- Age
- 8y ago
Charcoal Quick Lighting Coal Charcoal 5 Rolls 50 Discs
- Price
- £5.03
- Rating
- 4.4/5
- Reviews
- 2,957
- Age
- 7y ago
100 Charcoal Disc Tablets Instant Light Hookah Shisha Coal
- Price
- £10.21
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 6mo ago
Quick Light Charcoal Tablets 33mm 40 Tablets (4 Rolls) Fast Lighting Charcoal Discs for Incense Resin Frankincense & Bakhoor
- Price
- £7.57
- Rating
- 4.3/5
- Reviews
- 132
- Age
- 1y ago
BudPro Quick Light Charcoal Tablets 33mm 20 Tablets for Incense Resin & Bakhoor
- Price
- £5.09
- Rating
- 4.3/5
- Reviews
- 132
- Age
- 8mo ago
Trending
90-day click momentum100 Charcoal Disc Tablets Instant Light Hookah Shisha Coal
- Price
- £10.21
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 6mo ago
BudPro Quick Light Charcoal Tablets 33mm 20 Tablets for Incense Resin & Bakhoor
- Price
- £5.09
- Rating
- 4.3/5
- Reviews
- 132
- Age
- 8mo ago
Swift Lite Charcoal Tablets Insence Burner Shisha Hookah 80 Tablets (8 Rolls)
- Price
- £6.98
- Rating
- 4.4/5
- Reviews
- 159
- Age
- 7y ago
Quick Light Charcoal Tablets 33mm 40 Tablets (4 Rolls) Fast Lighting Charcoal Discs for Incense Resin Frankincense & Bakhoor
- Price
- £7.57
- Rating
- 4.3/5
- Reviews
- 132
- Age
- 1y ago
Charcoal Quick Lighting Coal Charcoal 5 Rolls 50 Discs
- Price
- £5.03
- Rating
- 4.4/5
- Reviews
- 2,957
- Age
- 7y ago
Newest
by launch date100 Charcoal Disc Tablets Instant Light Hookah Shisha Coal
- Price
- £10.21
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 6mo ago
BudPro Quick Light Charcoal Tablets 33mm 20 Tablets for Incense Resin & Bakhoor
- Price
- £5.09
- Rating
- 4.3/5
- Reviews
- 132
- Age
- 8mo ago
Quick Light Charcoal Tablets 33mm 40 Tablets (4 Rolls) Fast Lighting Charcoal Discs for Incense Resin Frankincense & Bakhoor
- Price
- £7.57
- Rating
- 4.3/5
- Reviews
- 132
- Age
- 1y ago
Instant Light Shisha Hookah Charcoal 80 Quick Lighting Charcoal Discs
- Price
- £7.29
- Rating
- 3.6/5
- Reviews
- 16
- Age
- 1y ago
Swift Lite Charcoal Tablets Insence Burner Shisha Hookah 80 Tablets (8 Rolls)
- Price
- £6.98
- Rating
- 4.4/5
- Reviews
- 159
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Q4U69%
- BudPro13%
- SAZORO10%
- Swift Lite Charcoal4%
- ORCHIDS3%
- Open — no brand owns it (0%)
Demand
Charcoal Discs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Search terms
Top Charcoal Discs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- charcoal discs for incense burners12K/yr
- charcoal discs12K/yr
- charcoal for incense burner7K/yr
- bakhoor coal9K/yr
- incense charcoal discs5K/yr
- charcoal tablets for incense5K/yr
- bakhoor charcoal4K/yr
- coal for bakhoor4K/yr
Reviews and returns
What reviews say buyers love and hate about Charcoal Discs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
Not good quality and results
Worst quality
the price is ridiculously expensive
Not worth a penny
Not great & too expensive
Dont burn as they should
Does not burn for long
It did take a while to fully heat up though compared to others he's used
Take a little longer to heat
These particular disc take a little longer to heat up
So quiet a bit of wastage
Utter waste
Love
which I think is reasonable value for them
Good value for money
Good value
Excellent product
Overall, a reliable, easy-to-use charcoal that does the job really well
Great Quality
Having said that, they light easily as they advertise, burn for ages, and stay constant, for the amount you get these are great for the price
These charcoal discs work exactly as advertised
works how described
so are easy to use
Theyre also easy to handle
making them very user-friendly
Size was perfect for the burner too
They are small enough to fit his hookah
Return
0.1% Return rate 35% Fixable by listing
Doesn't work
When I first opened the box I was a bit surprised with the size of the charcoal tablets as although they looked smaller than expected
The disk is quite small
Dont burn as they should
Does not burn for long
Has a foul smell too
But they did have a weird smell to them
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Charcoal Discs questions
Answered from the same tracked data.