How competitive is the Charcoal Discs niche on Amazon United Kingdom?

5 brands and 11 sellers compete in Charcoal Discs on Amazon United Kingdom. The top 5 Charcoal Discs products take 89% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Charcoal Discs?

Charcoal Discs buyers on Amazon United Kingdom complain most about Quality-Overall, Value For Money, Flammable, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Charcoal Discs niche?

Charcoal Discs sells for £6.47 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.85–£10.21. The average incumbent carries 1,036 reviews — the moat a new listing must climb.

Charcoal Discs

brand-locked demand (top 5 brands take 100% of clicks) — Charcoal Discs doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Charcoal Discs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Charcoal Discs is a £55K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 36/100.

Charcoal Discs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.2% over the last 90 days and 14.7% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr8K

Search volume / yr-38.2%57K

Conversion rate14.7%

Avg price£6.47

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 11

Top-5 product click share89%

Open market0%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 8 products

Top Charcoal Discs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Charcoal Quick Lighting Coal Charcoal 3 Rolls 30 Discs

Price: £3.85
Rating: 4.4/5
Reviews: 4,846
Age: 8y ago

Charcoal Quick Lighting Coal Charcoal 5 Rolls 50 Discs

Price: £5.03
Rating: 4.4/5
Reviews: 2,957
Age: 7y ago

100 Charcoal Disc Tablets Instant Light Hookah Shisha Coal

Price: £10.21
Rating: 4.2/5
Reviews: 13
Age: 6mo ago

Quick Light Charcoal Tablets 33mm 40 Tablets (4 Rolls) Fast Lighting Charcoal Discs for Incense Resin Frankincense & Bakhoor

Price: £7.57
Rating: 4.3/5
Reviews: 132
Age: 1y ago

BudPro Quick Light Charcoal Tablets 33mm 20 Tablets for Incense Resin & Bakhoor

Price: £5.09
Rating: 4.3/5
Reviews: 132
Age: 8mo ago

Newest

by launch date

100 Charcoal Disc Tablets Instant Light Hookah Shisha Coal

Price: £10.21
Rating: 4.2/5
Reviews: 13
Age: 6mo ago

BudPro Quick Light Charcoal Tablets 33mm 20 Tablets for Incense Resin & Bakhoor

Price: £5.09
Rating: 4.3/5
Reviews: 132
Age: 8mo ago

Quick Light Charcoal Tablets 33mm 40 Tablets (4 Rolls) Fast Lighting Charcoal Discs for Incense Resin Frankincense & Bakhoor

Price: £7.57
Rating: 4.3/5
Reviews: 132
Age: 1y ago

Instant Light Shisha Hookah Charcoal 80 Quick Lighting Charcoal Discs

Price: £7.29
Rating: 3.6/5
Reviews: 16
Age: 1y ago

Swift Lite Charcoal Tablets Insence Burner Shisha Hookah 80 Tablets (8 Rolls)

Price: £6.98
Rating: 4.4/5
Reviews: 159
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Q4U69%
BudPro13%
SAZORO10%
Swift Lite Charcoal4%
ORCHIDS3%
Open — no brand owns it (0%)

Charcoal Discs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume57KCVR14.7%Products8Brands5Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews1,036Avg BSR#77

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Top Charcoal Discs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

charcoal discs for incense burners12K/yr -31.4%14.3% conv.
charcoal discs12K/yr -29.1%10.4% conv.
charcoal for incense burner7K/yr -24.4%13.6% conv.
bakhoor coal9K/yr -54.5%10.7% conv.
incense charcoal discs5K/yr -9.3%11.9% conv.
charcoal tablets for incense5K/yr -53.3%12.7% conv.
bakhoor charcoal4K/yr -53.4%8.7% conv.
coal for bakhoor4K/yr -53.1%13.5% conv.

What reviews say buyers love and hate about Charcoal Discs

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Value For Money23%

“which I think is reasonable value for them”

Quality-Overall23%

“Excellent product”

Advertised Vs Actual Product11%

“Having said that, they light easily as they advertise, burn for ages, and stay constant, for the amount you get these are great for the price”

Ease Of Use7%

“so are easy to use”

Size-Overall6%

“Size was perfect for the burner too”

What buyers complain about

84% of reviews

Quality-Overall24%

“Bad quality”

Value For Money15%

“the price is ridiculously expensive”

Flammable9%

“Dont burn as they should”

Heating8%

“It did take a while to fully heat up though compared to others he's used”

Natural Resource Wastage8%

“So quiet a bit of wastage”

Charcoal Discs return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

26%

2Size-Overall

22%

3Flammable

17%

4Smell

13%

5Advertised Vs Actual Product

Common Charcoal Discs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Charcoal Discs 36/100 on Amazon United Kingdom — Skip it. The niche generates £55K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -38.2% over the last 90 days.