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charcoal discs

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 6Conversion 97Competition 9Returns 99Price range 0Avg price 18Brand share 0Review moat 62Quality gap 78

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,036.25

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.47

avg listing price — sweet spot $15–$100

Market size

Bad£55K

£55K/yr · 57K searches

Competition

Bad89%

top-5 click share — a locked-up shelf

Growth

Bad-38.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£3.85–£10.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, charcoal discs is a £55K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 36/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

charcoal discs market data

Units sold / yr
6K–8K
avg 750–1,000/product
Revenue / yr
£39K–£52K
units × avg price
Conversion rate
14.7%
Avg BSR
#77
Page quality
0%
Prime
88%
Sponsored
13%
Out of stock
0.0%
Avg brand age
56 months
Avg seller age
184 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Q4U69%
  • BudPro13%
  • SAZORO10%
  • Swift Lite Charcoal4%
  • ORCHIDS3%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — -38.2% search growth over the last 90 days.
2K1KSpike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Top charcoal discs search terms

  • charcoal discs for incense burners12K/yr
  • charcoal discs12K/yr
  • charcoal for incense burner7K/yr
  • bakhoor coal9K/yr
  • incense charcoal discs5K/yr
  • charcoal tablets for incense5K/yr
  • bakhoor charcoal4K/yr
  • coal for bakhoor4K/yr
All search terms

Top charcoal discs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£5K20%£11K30%£16K40%£22K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about charcoal discs

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“which I think is reasonable value for them”

Quality-Overall23%

“Excellent product”

Advertised Vs Actual Product11%

“Having said that, they light easily as they advertise, burn for ages, and stay constant, for the amount you get these are great for the price”

Ease Of Use7%

“so are easy to use”

Size-Overall6%

“Size was perfect for the burner too”

Material Quality5%

“Excellent for resin and powder incense”

Durability4%

“They do not just fall apart or crack in the middle of a session like some cheaper ones I have bought in the past”

Fire Resistance4%

“Burns great and lasts a decent amount of time”

Smell2%

“keeps the bakhoor scent pure”

Temperature Retention2%

“It gives sustainable heat for the incense”

What buyers complain about

Quality-Overall24%

“Bad quality”

Value For Money15%

“the price is ridiculously expensive”

Flammable9%

“Dont burn as they should”

Heating8%

“It did take a while to fully heat up though compared to others he's used”

Natural Resource Wastage8%

“So quiet a bit of wastage”

Durability6%

“Doesn't last long”

Smell5%

“Has a foul smell too”

Size-Overall5%

“When I first opened the box I was a bit surprised with the size of the charcoal tablets as although they looked smaller than expected”

Functionality-Overall3%

“Doesn't work”

Top return reasons

Functionality-Overall26%
Size-Overall22%
Flammable17%
Smell13%
Advertised Vs Actual Product9%
Brightness/Shine/Glow4%
Quality-Overall4%
Color4%

Common questions

Is charcoal discs profitable to sell on Amazon United Kingdom?
The niche generates £55K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -38.2%. Flapen's verdict: Skip it (36/100).
How competitive is the charcoal discs niche?
5 brands and 11 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in charcoal discs?
Top complaints mined from reviews: Quality-Overall, Value For Money, Flammable. The return rate is 0.1%.
When does demand for charcoal discs peak?
Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
What does it cost to enter the charcoal discs niche?
Listings span £3.85–£10.21; the average listing price is £6.47 (sweet spot $15–$100). The average incumbent carries 1,036 reviews — the moat a new listing must climb.