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Charcoal Chimney Starter

Maybe

Search demand grew +535.6% this quarter. But the average product has 3,938 reviews to catch up to, so Charcoal Chimney Starter is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£277K/yr203K searches / yr
90-day growth
+535.6%search demand this quarter
Competition
61%top-5 click share · 13 brands · 38 sellers

Flapen Score

Charcoal Chimney Starter against its category

The dotted line is the Home & Garden average. Past it, Charcoal Chimney Starter is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charcoal Chimney Starter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Charcoal Chimney Starter 203K times last year and spent an estimated £277K. The top 5 brands take 77% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +535.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £277K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
+535.6%
Conversion, latest week
11.0%
Market size, estimated
£277Ka year
Peak month
May19.3× the quietest month
Top search term
bbq chimney starter47K searches a year

02 · Price

A sale here is worth £12.40.

Listings sell for £12.40 on average, from £8.17 to £22.61. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £12.40 that is £16K to £19K a year per listing.

Average price
£12.40under the $15 to $100 sweet spot
Price range
£8.17–£22.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£16K–£19K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #75 within Barbecue & Outdoor Dining. It carries 3,938 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
53%
Out of stock, average day
11.3%
Average rank
#75in Barbecue & Outdoor Dining
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,938per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Charcoal Chimney Starter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£28K£55K£83K£111K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

38

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

18%

  • Weber42%
  • Crystals13%
  • SA Products9%
  • Woodside7%
  • Azuma7%
  • BLOSTM5%

Demand

Charcoal Chimney Starter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 19.3×

Search terms

Top Charcoal Chimney Starter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bbq chimney starter47K/yr
  • charcoal chimney starter41K/yr
  • chimney starter28K/yr
  • bbq starter chimney12K/yr
  • bbq starter14K/yr
  • bbq chimney11K/yr
  • charcoal starter11K/yr
  • charcoal chimney9K/yr
  • bbq coal chimney starter7K/yr
  • bbq charcoal starter6K/yr

Reviews and returns

What reviews say buyers love and hate about Charcoal Chimney Starter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.04

smaller than expected

nut and bolt too short

Bigger than I expected

Quality-Overall12%−0.02

Clearly lacking quality control

Bad Manufacturing

does what it says Build quality not the best

Flammable4%−0.01

Coal fire

the stainless steel gloss burned off

My only concern would be small pieces of charcoal easily fall through the bottom so be aware that if these are lit they could set fire to something

Rusts/Corrodes4%−0.02

they are galvanised steel so will rust once used a few uses

ridiculous - itis completely rusted

Heating4%+0.60

It took me ages to heat coal before

up to temperature

Love

Quality-Overall21%−0.02

Seems well made

It feels well made

Excellent Product

Ease Of Use14%+0.41

Easy to use

Its straightforward to use

Really straightforward to use – load it up

Grilling13%+1.36

Good bit of bbq kit

Best thing you can have as a bbq lover

Great for getting the BBQ going

Value For Money11%+1.22

Excellent value for money

Good value

Good value for the money

Advertised Vs Actual Product6%

As advertised

better than expected

Works exactly as described

Return

0.5% Return rate 86% Fixable by listing

Size-Overall81%▆█▆▇▇▆

smaller than expected

nut and bolt too short

Bigger than I expected

Defective Material/Parts4%▁▁█▁▆▇
Quality-Overall2%█▁▃▁▁▂

Clearly lacking quality control

Bad Manufacturing

does what it says Build quality not the best

Compactness2%▁▁▁█▃▅
Advertised Vs Actual Product2%▁▁█▁▂▃

I have reported the seller to Amazon for false advertising

Not as advertised

FAQ

Common Charcoal Chimney Starter questions

Answered from the same tracked data.