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Charades for Kids

Fail

Prices span $4.52–$11.80, mostly outside the sweet spot, so Charades for Kids is a Fail.

Flapen Score
30
30 / 100
Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 51
Market size
£19K/yr27K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
92%top-5 click share · 6 brands · 33 sellers

Flapen Score

Charades for Kids against its category

The dotted line is the Home & Garden average. Past it, Charades for Kids is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charades for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Charades for Kids 27K times last year and spent an estimated £19K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
7.7%
Market size, estimated
£19Ka year
Peak month
December11.0× the quietest month
Top search term
charades for kids18K searches a year

02 · Price

A sale here is worth £9.28.

Listings sell for £9.28 on average, from £4.52 to £11.80. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 500 to 750 of them. At £9.28 that is £5K to £7K a year per listing.

Average price
£9.28under the $15 to $100 sweet spot
Price range
£4.52–£11.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #813 within Party Supplies. It carries 5,253 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#813in Party Supplies
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,253per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Charades for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

33

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • University Games59%
  • Petit Collage12%
  • Cheatwell Games11%
  • Animal Antics9%
  • Cauliflower Journals5%
  • Skillmatics4%

Demand

Charades for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.0×

Search terms

Top Charades for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charades for kids18K/yr
  • kids charades5K/yr
  • kids charades game4K/yr

Reviews and returns

What reviews say buyers love and hate about Charades for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Fun/Entertainment Experience61%

Great fun

Great fun for the whole family

Great family game

Educational-Overall9%

the very educational

its very educational for the child

Value For Money5%

Great value for money

Well worth the money

Quality-Overall3%

Quality is great

Trivia Games3%

A good variation on the original guessing game

Return

0.7% Return rate 23% Fixable by listing

Quality-Overall15%█▁▁▁▁▃
Value For Money15%▁▁▁▁▁█
Size-Overall15%▁▁█▁▁▁
Product Condition12%▁█▁▁▁▁
Gifting Purpose12%▁█▁▁▁▁

FAQ

Common Charades for Kids questions

Answered from the same tracked data.