charades
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great267.7avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.11avg listing price — sweet spot $15–$100
Price range
Okay£5.87–£19.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-29.7%90-day search growth — must beat 0% to launch
Market size
Bad£32K£32K/yr · 69K searches
According to Flapen's Amazon United Kingdom niche tracking, charades is a £32K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
charades market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £33K–£44K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #665
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 1.9%
- Avg brand age
- 57 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
42
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
2%
- Cheatwell Games56%
- University Games10%
- Why Don't We Nights9%
- iykyk trivia9%
- Gamesium Games7%
- Worgan Games7%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 23.2×
Top charades search terms
- charades28K/yr
- charades game for family24K/yr
- charades game for adults12K/yr
- charades game5K/yr
Top charades products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cheatwell Games - Family Charades Party Game - Includes 1000 Charades - Perfect for Groups and Family Game Nights - For Ages 12+
Cheatwell Games£12.684.5★448 rev
Cheatwell Games Family Charades Game For Ages 7 and Over
Cheatwell Games£8.944.1★22 rev
University Games Charades for Kids Game
University Games£10.944.6★1,933 rev
Mimic Madness by Why Dont We - Fun Charades Games for adults - Board Games for adults - Party Games Adult with 210 Cards
Why Don't We Nights£13.374.1★37 rev
Bubblegum Stuff iykyk Charades -Party Game with 150 Cards - Movie Song TV Show Celebrity/Character Categories - Perfect for Games Night and Parties - Suitable for All Ages - Great Gift Idea
iykyk trivia£9.954.0★56 rev
Newest
by launch date
Devils Chip Challenge What Would You Do? Savage Party Card Game for Adults | Fun Acting Out - Hilarious Adult Party Game for Nights Out House Parties
Devils Chip Challenge£5.871 rev
Worgan Games Guess That Action: Hilarious Charades-Style Party Game for Family & Friends - Travel Size - 2-15 Players - Ages 8+ -
Worgan Games£8.4978 rev
Charadium by Gamesium Hilarious Party Game for Adults Teens and Families Like Charades but Better 700 Popular Phrases 8 Game Modes Fast 20-Minute Rounds Perfect for Game Night
Gamesium Games£19.0150 rev
Mimic Madness by Why Dont We - Fun Charades Games for adults - Board Games for adults - Party Games Adult with 210 Cards
Why Don't We Nights£13.3737 rev
Cheatwell Games Family Charades Game For Ages 7 and Over
Cheatwell Games£8.9422 rev
Trending
90-day click momentumWorgan Games Guess That Action: Hilarious Charades-Style Party Game for Family & Friends - Travel Size - 2-15 Players - Ages 8+ -
Worgan Games£8.494.5★
Devils Chip Challenge What Would You Do? Savage Party Card Game for Adults | Fun Acting Out - Hilarious Adult Party Game for Nights Out House Parties
Devils Chip Challenge£5.872.0★
Mimic Madness by Why Dont We - Fun Charades Games for adults - Board Games for adults - Party Games Adult with 210 Cards
Why Don't We Nights£13.374.1★
Cheatwell Games Travel Family Charades - Miming Game for Kids and Adults - Great for Road Trips
Cheatwell Games£9.334.5★
University Games Charades for Kids Game
University Games£10.944.6★
What buyers say about charades
What buyers praise and complain about, mined from review topics.What buyers love
“Good fun”
“Probably the easiest”
“Price seems fair for what you get”
“Cards are of great quality”
“Id give it four stars for portability, fun, and replayability”
“The Guess That Action game arrived as expected”
“Funny game to play”
“The cards are normal sized”
“the instructions are clear”
“Quality & Design: The playing cards are made from thick, shiny card and the font is big enough and clear enough for people to read confidently”
What buyers complain about
“waste of money”
“The cards could be a bit bigger though. see my photo with the cards next to a standard Sharpie”
Top return reasons
Common questions
- Is charades profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the charades niche?
- 7 brands and 42 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in charades?
- Top complaints mined from reviews: Value For Money, Size-Overall. The return rate is 1.2%.
- When does demand for charades peak?
- Demand peaks in Nov–Dec; the busiest month runs 23.2× the quietest.
- What does it cost to enter the charades niche?
- Listings span £5.87–£19.01; the average listing price is £11.11 (sweet spot $15–$100). The average incumbent carries 268 reviews — the moat a new listing must climb.