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Charades

Fail

Shoppers spend only $32K a year here, so Charades is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£32K/yr69K searches / yr
90-day growth
-29.7%search demand this quarter
Competition
75%top-5 click share · 7 brands · 42 sellers

Flapen Score

Charades against its category

The dotted line is the Home & Garden average. Past it, Charades is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charades market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Charades 69K times last year and spent an estimated £32K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-29.7%
Conversion, latest week
4.2%
Market size, estimated
£32Ka year
Peak month
December23.2× the quietest month
Top search term
charades28K searches a year

02 · Price

A sale here is worth £11.11.

Listings sell for £11.11 on average, from £5.87 to £19.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £11.11 that is £3K to £6K a year per listing.

Average price
£11.11under the $15 to $100 sweet spot
Price range
£5.87–£19.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #665 within Party Supplies. It carries 268 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#665in Party Supplies
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
268per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Charades products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

42

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

2%

  • Cheatwell Games56%
  • University Games10%
  • Why Don't We Nights9%
  • iykyk trivia9%
  • Gamesium Games7%
  • Worgan Games7%
  • Open — no brand owns it (1 brand, 2%)

Demand

Charades search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 23.2×

Search terms

Top Charades search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charades28K/yr
  • charades game for family24K/yr
  • charades game for adults12K/yr
  • charades game5K/yr

Reviews and returns

What reviews say buyers love and hate about Charades

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money34%−0.22

waste of money

At £9.99, at time of review, it seems a bit pricey for a pack of cards

Rubbish not worth the money

Size-Overall4%+0.19

The cards could be a bit bigger though. see my photo with the cards next to a standard Sharpie

Love

Fun/Entertainment Experience48%+1.52

Good fun

Fun family game

Fun game

Ease Of Use10%−0.04

Probably the easiest

easy to follow - excellent for getting games going with a crowd that loses interest quickly

easy to read

Value For Money9%−0.22

Price seems fair for what you get

I think it's excellent value for money

Good value

Quality-Overall6%+0.60

Cards are of great quality

Good quality card stock

Good quality product

Portability6%+0.39

Id give it four stars for portability, fun, and replayability

Is small so easy to store and travel with

The travel size is handy too

Return

1.2% Return rate 18% Fixable by listing

Value For Money27%█▁█▁▁█

waste of money

At £9.99, at time of review, it seems a bit pricey for a pack of cards

Rubbish not worth the money

Product Condition23%▁█▁▁█▁
Compatibility-Overall18%▁▁█▁▁█
Advertised Vs Actual Product18%█▆▁▁▁▁
Quality-Overall9%▁▁▁▁█▁

FAQ

Common Charades questions

Answered from the same tracked data.