Charades
a small market ($32K/yr) — Charades doesn't clear our bar today.
Flapen Score
Is Charades profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Charades is a £32K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Charades: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -29.7% over the last 90 days and 4.2% of searches end in a purchase.
£32K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 10 products
Top Charades products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Cheatwell Games - Family Charades Party Game - Includes 1000 Charades - Perfect for Groups and Family Game Nights - For Ages 12+
- Price
- £12.68
- Rating
- 4.5/5
- Reviews
- 448
- Age
- 10y ago
Cheatwell Games Family Charades Game For Ages 7 and Over
- Price
- £8.94
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 2y ago
University Games Charades for Kids Game
- Price
- £10.94
- Rating
- 4.6/5
- Reviews
- 1,933
- Age
- 22y ago
Mimic Madness by Why Dont We - Fun Charades Games for adults - Board Games for adults - Party Games Adult with 210 Cards
- Price
- £13.37
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 1y ago
Bubblegum Stuff iykyk Charades -Party Game with 150 Cards - Movie Song TV Show Celebrity/Character Categories - Perfect for Games Night and Parties - Suitable for All Ages - Great Gift Idea
- Price
- £9.95
- Rating
- 4.0/5
- Reviews
- 56
- Age
- 3y ago
Trending
90-day click momentum
Worgan Games Guess That Action: Hilarious Charades-Style Party Game for Family & Friends - Travel Size - 2-15 Players - Ages 8+ -
- Price
- £8.49
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 9mo ago
Devils Chip Challenge What Would You Do? Savage Party Card Game for Adults | Fun Acting Out - Hilarious Adult Party Game for Nights Out House Parties
- Price
- £5.87
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 7mo ago
Mimic Madness by Why Dont We - Fun Charades Games for adults - Board Games for adults - Party Games Adult with 210 Cards
- Price
- £13.37
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 1y ago
Cheatwell Games Travel Family Charades - Miming Game for Kids and Adults - Great for Road Trips
- Price
- £9.33
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 3y ago
University Games Charades for Kids Game
- Price
- £10.94
- Rating
- 4.6/5
- Reviews
- 1,933
- Age
- 22y ago
Newest
by launch dateDevils Chip Challenge What Would You Do? Savage Party Card Game for Adults | Fun Acting Out - Hilarious Adult Party Game for Nights Out House Parties
- Price
- £5.87
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 7mo ago
Worgan Games Guess That Action: Hilarious Charades-Style Party Game for Family & Friends - Travel Size - 2-15 Players - Ages 8+ -
- Price
- £8.49
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 9mo ago
Charadium by Gamesium Hilarious Party Game for Adults Teens and Families Like Charades but Better 700 Popular Phrases 8 Game Modes Fast 20-Minute Rounds Perfect for Game Night
- Price
- £19.01
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 1y ago
Mimic Madness by Why Dont We - Fun Charades Games for adults - Board Games for adults - Party Games Adult with 210 Cards
- Price
- £13.37
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 1y ago
Cheatwell Games Family Charades Game For Ages 7 and Over
- Price
- £8.94
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
42
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
2%
- Cheatwell Games56%
- University Games10%
- Why Don't We Nights9%
- iykyk trivia9%
- Gamesium Games7%
- Worgan Games7%
- Open — no brand owns it (1 brand, 2%)
Charades demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 23.2×
Top Charades search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- charades28K/yr
- charades game for family24K/yr
- charades game for adults12K/yr
- charades game5K/yr
What reviews say buyers love and hate about Charades
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Good fun”
“Probably the easiest”
“Price seems fair for what you get”
“Cards are of great quality”
“Id give it four stars for portability, fun, and replayability”
What buyers complain about
38% of reviews“waste of money”
“The cards could be a bit bigger though. see my photo with the cards next to a standard Sharpie”
Charades return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Charades questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
