Charades
FailShoppers spend only $32K a year here, so Charades is a Fail.
- Flapen Score
- 39 / 100Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 5139
- Market size
- £32K/yr69K searches / yr
- 90-day growth
- -29.7%search demand this quarter
- Competition
- 75%top-5 click share · 7 brands · 42 sellers
Flapen Score
Charades against its category
The dotted line is the Home & Garden average. Past it, Charades is stronger. Inside it, weaker.
Market
The Charades market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Charades 69K times last year and spent an estimated £32K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -29.7%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £32Ka year
- Peak month
- December23.2× the quietest month
- Top search term
- charades28K searches a year
02 · Price
A sale here is worth £11.11.
Listings sell for £11.11 on average, from £5.87 to £19.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £11.11 that is £3K to £6K a year per listing.
- Average price
- £11.11under the $15 to $100 sweet spot
- Price range
- £5.87–£19.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #665 within Party Supplies. It carries 268 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #665in Party Supplies
- Average rating
- 4.10 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 268per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Charades products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cheatwell Games - Family Charades Party Game - Includes 1000 Charades - Perfect for Groups and Family Game Nights - For Ages 12+
- Price
- £12.68
- Rating
- 4.5/5
- Reviews
- 448
- Age
- 10y ago

Cheatwell Games Family Charades Game For Ages 7 and Over
- Price
- £8.94
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 2y ago

University Games Charades for Kids Game
- Price
- £10.94
- Rating
- 4.6/5
- Reviews
- 1,933
- Age
- 22y ago

Mimic Madness by Why Dont We - Fun Charades Games for adults - Board Games for adults - Party Games Adult with 210 Cards
- Price
- £13.37
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 1y ago

Bubblegum Stuff iykyk Charades -Party Game with 150 Cards - Movie Song TV Show Celebrity/Character Categories - Perfect for Games Night and Parties - Suitable for All Ages - Great Gift Idea
- Price
- £9.95
- Rating
- 4.0/5
- Reviews
- 56
- Age
- 3y ago
Trending
90-day click momentum
Worgan Games Guess That Action: Hilarious Charades-Style Party Game for Family & Friends - Travel Size - 2-15 Players - Ages 8+ -
- Price
- £8.49
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 9mo ago

Devils Chip Challenge What Would You Do? Savage Party Card Game for Adults | Fun Acting Out - Hilarious Adult Party Game for Nights Out House Parties
- Price
- £5.87
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 7mo ago

Mimic Madness by Why Dont We - Fun Charades Games for adults - Board Games for adults - Party Games Adult with 210 Cards
- Price
- £13.37
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 1y ago

Cheatwell Games Travel Family Charades - Miming Game for Kids and Adults - Great for Road Trips
- Price
- £9.33
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 3y ago

University Games Charades for Kids Game
- Price
- £10.94
- Rating
- 4.6/5
- Reviews
- 1,933
- Age
- 22y ago
Newest
by launch date
Devils Chip Challenge What Would You Do? Savage Party Card Game for Adults | Fun Acting Out - Hilarious Adult Party Game for Nights Out House Parties
- Price
- £5.87
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 7mo ago

Worgan Games Guess That Action: Hilarious Charades-Style Party Game for Family & Friends - Travel Size - 2-15 Players - Ages 8+ -
- Price
- £8.49
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 9mo ago

Charadium by Gamesium Hilarious Party Game for Adults Teens and Families Like Charades but Better 700 Popular Phrases 8 Game Modes Fast 20-Minute Rounds Perfect for Game Night
- Price
- £19.01
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 1y ago

Mimic Madness by Why Dont We - Fun Charades Games for adults - Board Games for adults - Party Games Adult with 210 Cards
- Price
- £13.37
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 1y ago

Cheatwell Games Family Charades Game For Ages 7 and Over
- Price
- £8.94
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
42
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
2%
- Cheatwell Games56%
- University Games10%
- Why Don't We Nights9%
- iykyk trivia9%
- Gamesium Games7%
- Worgan Games7%
- Open — no brand owns it (1 brand, 2%)
Demand
Charades search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 23.2×
Search terms
Top Charades search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- charades28K/yr
- charades game for family24K/yr
- charades game for adults12K/yr
- charades game5K/yr
Reviews and returns
What reviews say buyers love and hate about Charades
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
waste of money
At £9.99, at time of review, it seems a bit pricey for a pack of cards
Rubbish not worth the money
The cards could be a bit bigger though. see my photo with the cards next to a standard Sharpie
Love
Good fun
Fun family game
Fun game
Probably the easiest
easy to follow - excellent for getting games going with a crowd that loses interest quickly
easy to read
Price seems fair for what you get
I think it's excellent value for money
Good value
Cards are of great quality
Good quality card stock
Good quality product
Id give it four stars for portability, fun, and replayability
Is small so easy to store and travel with
The travel size is handy too
Return
1.2% Return rate 18% Fixable by listing
waste of money
At £9.99, at time of review, it seems a bit pricey for a pack of cards
Rubbish not worth the money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Charades questions
Answered from the same tracked data.









