Chair Mat

Shoppers searched for this 582K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £423K a year.

Searches, last 12 months

582K

Growth, 90 days vs prior 90

-10.1%

Conversion, latest week

3.5%

Market size, estimated

£423Ka year

Peak month

November1.3× the quietest month

Top search term

office chair mat for carpet93K searches a year

Listings sell for £20.71 on average, from £5.40 to £81.13. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £20.71 that is £2K to £5K a year per listing.

Average price

£20.71inside the $15 to $100 sweet spot

Price range

£5.40–£81.13

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

£2K–£5K

Returns

1.9%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 22.5% of listings are out of stock. The average listing ranks #17 within Furniture. It carries 1,598 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

77%

Out of stock, average day

22.5%

Average rank

#17in Furniture

Average rating

4.01 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,598per listing

Listings tracked

65

17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months