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Chair Mat

Chair Mat shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

65
Worth a look
Market size 56Growth 20Conversion 44Competition 82Returns 77Price range 85Avg price 89Brand share 82Review moat 49Quality gap 94
This niche Category average

Is Chair Mat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chair Mat is a £423K/yr Amazon United Kingdom market (582K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 65/100.

Chair Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -10.1% over the last 90 days and 3.5% of searches end in a purchase.

£423K

revenue / yr

Units sold / yr20K
Search volume / yr-10.1%582K
Conversion rate3.5%
Avg price£20.71

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers39 · 48
Top-5 product click share33%
Open market47%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 65 products

Sponsored placement92%
New entrants (1y)17· 2 succeeded
Avg rating4.0★
Avg reviews1,598

Top Chair Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share
SHAREWIN Office Chair Mat for Carpeted Floors 120x90 cm with Lip Heavy Duty Anti-Slip for Low/Medium Pile Carpet Protector Rug Easy Clean

SHAREWIN Office Chair Mat for Carpeted Floors 120x90 cm with Lip Heavy Duty Anti-Slip for Low/Medium Pile Carpet Protector Rug Easy Clean

Price
£24.61
Rating
3.9/5
Reviews
1,927
Age
4y ago
SHAREWIN Office Chair Mat for Hard Wood Floors 120x75 cm Heavy Duty Anti-Slip Hardwood Floor Protector Rug Easy Clean

SHAREWIN Office Chair Mat for Hard Wood Floors 120x75 cm Heavy Duty Anti-Slip Hardwood Floor Protector Rug Easy Clean

Price
£15.68
Rating
4.3/5
Reviews
10,403
Age
4y ago
BesWin Office Chair Mat for Carpet 76.2 x 122cm Transparent Plastic Carpet Protector for Low Pile Carpets 2.2mm Thick Non-Slip Desk Chair Mat for Carpeted Floors Easy Glide and Flat Without Curling

BesWin Office Chair Mat for Carpet 76.2 x 122cm Transparent Plastic Carpet Protector for Low Pile Carpets 2.2mm Thick Non-Slip Desk Chair Mat for Carpeted Floors Easy Glide and Flat Without Curling

Price
£21.26
Rating
4.1/5
Reviews
5,332
Age
1y ago
Office Chair Mat for Hardwood Floor 120x90 cm Hard Floor Protector for Office Chair Non-slip Desk Chair Mats for Rolling Chairs Low-Pile Computer Chairs Mat for Hardwood Floor Home Office (Black)

Office Chair Mat for Hardwood Floor 120x90 cm Hard Floor Protector for Office Chair Non-slip Desk Chair Mats for Rolling Chairs Low-Pile Computer Chairs Mat for Hardwood Floor Home Office (Black)

Price
£13.93
Rating
3.7/5
Reviews
235
Age
4y ago
LeapYouth Office Chair Mat for Carpet Floor 76x120cm Non-slip Carpet Protector Chair Mat for for Low Standard Pile Carpets PVC Transparent Chair Floor Protectors for Home Office Rolling Chairs

LeapYouth Office Chair Mat for Carpet Floor 76x120cm Non-slip Carpet Protector Chair Mat for for Low Standard Pile Carpets PVC Transparent Chair Floor Protectors for Home Office Rolling Chairs

Price
£20.85
Rating
4.0/5
Reviews
1,399
Age
1y ago

Trending

90-day click momentum
Office Chair Mat for Carpet Floor 76×122cm Heavy Duty Desk Chair Mat for Low/No Pile Carpeted Floors Anti Slip Carpets Protector for Home Office

Office Chair Mat for Carpet Floor 76×122cm Heavy Duty Desk Chair Mat for Low/No Pile Carpeted Floors Anti Slip Carpets Protector for Home Office

Price
£20.96
Rating
3.8/5
Reviews
34
Age
6mo ago
Office Chair Mat for Hardwood Floor Under Desk Computer Rolling Chair Mat for Wood/Tile Floor Non-Slip Heavy Duty Desk Rug PVC Plastic Hard Floor Protector 76 x 122cm

Office Chair Mat for Hardwood Floor Under Desk Computer Rolling Chair Mat for Wood/Tile Floor Non-Slip Heavy Duty Desk Rug PVC Plastic Hard Floor Protector 76 x 122cm

Price
£16.22
Rating
4.0/5
Reviews
15
Age
3w ago
WASJOYE Office Chair Mat Carpet 90x120 cm Carpet Protector Non-slip PVC Home Office Chair Floor Protectors 2.2mm Thick Transparent for Home Computer Desk Rolling Chair

WASJOYE Office Chair Mat Carpet 90x120 cm Carpet Protector Non-slip PVC Home Office Chair Floor Protectors 2.2mm Thick Transparent for Home Computer Desk Rolling Chair

Price
£25.54
Rating
4.5/5
Reviews
160
Age
6mo ago
WASJOYE Office Chair Mat for Hard Floor 90x120cm Floor Protector 1.7mm thick Gaming Chair Mat Large PVC Transparent Desk ChairMat for Home Office Study

WASJOYE Office Chair Mat for Hard Floor 90x120cm Floor Protector 1.7mm thick Gaming Chair Mat Large PVC Transparent Desk ChairMat for Home Office Study

Price
£16.91
Rating
4.2/5
Reviews
168
Age
8mo ago
SHAREWIN Black Office Chair Mat Durable Desk Chair Mats for Hardwood Floor & Tiles Under Rolling Chairs for Easy Glide and Protection (36 X 47)

SHAREWIN Black Office Chair Mat Durable Desk Chair Mats for Hardwood Floor & Tiles Under Rolling Chairs for Easy Glide and Protection (36 X 47)

Price
£16.33
Rating
3.9/5
Reviews
95
Age
11mo ago

Newest

by launch date
Office Chair Mat for Hardwood Floor Under Desk Computer Rolling Chair Mat for Wood/Tile Floor Non-Slip Heavy Duty Desk Rug PVC Plastic Hard Floor Protector 76 x 122cm

Office Chair Mat for Hardwood Floor Under Desk Computer Rolling Chair Mat for Wood/Tile Floor Non-Slip Heavy Duty Desk Rug PVC Plastic Hard Floor Protector 76 x 122cm

Price
£16.22
Rating
4.0/5
Reviews
15
Age
3w ago
Office Chair Mat for Carpet Floor 76×122cm Heavy Duty Desk Chair Mat for Low/No Pile Carpeted Floors Anti Slip Carpets Protector for Home Office

Office Chair Mat for Carpet Floor 76×122cm Heavy Duty Desk Chair Mat for Low/No Pile Carpeted Floors Anti Slip Carpets Protector for Home Office

Price
£20.96
Rating
3.8/5
Reviews
34
Age
6mo ago
WASJOYE Office Chair Mat Carpet 90x120 cm Carpet Protector Non-slip PVC Home Office Chair Floor Protectors 2.2mm Thick Transparent for Home Computer Desk Rolling Chair

WASJOYE Office Chair Mat Carpet 90x120 cm Carpet Protector Non-slip PVC Home Office Chair Floor Protectors 2.2mm Thick Transparent for Home Computer Desk Rolling Chair

Price
£25.54
Rating
4.5/5
Reviews
160
Age
6mo ago
WASJOYE Office Chair Mat for Hard Floor 90x120cm Floor Protector 1.7mm thick Gaming Chair Mat Large PVC Transparent Desk ChairMat for Home Office Study

WASJOYE Office Chair Mat for Hard Floor 90x120cm Floor Protector 1.7mm thick Gaming Chair Mat Large PVC Transparent Desk ChairMat for Home Office Study

Price
£16.91
Rating
4.2/5
Reviews
168
Age
8mo ago
SHAREWIN Black Office Chair Mat Durable Desk Chair Mats for Hardwood Floor & Tiles Under Rolling Chairs for Easy Glide and Protection (36 X 47)

SHAREWIN Black Office Chair Mat Durable Desk Chair Mats for Hardwood Floor & Tiles Under Rolling Chairs for Easy Glide and Protection (36 X 47)

Price
£16.33
Rating
3.9/5
Reviews
95
Age
11mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

£0£13K£25K£38K£51K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

48

Top-5 brand share

53%

Top 20: 85%

Top-5 click share

33%

Top 20: 64%

Open market

44%

  • SHAREWIN19%
  • BesWin17%
  • LeapYouth6%
  • WASJOYE6%
  • MORROWCAMP5%
  • AS4%

Chair Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume582KCVR3.5%Products65Brands39Top 5 Brands53%OOS Rate22.5%Rating4.0★Reviews1,598Avg BSR#17
15K10KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Chair Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • office chair mat for carpet93K/yr
  • office chair mat71K/yr
  • carpet protector chair mat62K/yr
  • chair mat for carpet56K/yr
  • chair mat41K/yr
  • floor protector for office chair33K/yr
  • desk chair mat21K/yr
  • desk chair mat for carpet26K/yr
  • carpet protector mat22K/yr
  • office chair mat for hardwood floor18K/yr

What reviews say buyers love and hate about Chair Mat

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Quality-Overall21%

“Excellent product”

Advertised Vs Actual Product9%

“it does the job”

Size-Overall9%

“Good size”

Grip7%

“The grippy spikes are a good feature”

Durability7%

“The surface looks like it will be sturdy and durable”

What buyers complain about

71% of reviews
Flatness18%

“doesn't lay flat”

Thickness11%

“It is very thick plastic”

Quality-Overall8%

“Inferior Quality”

Durability7%

“cracking and breaking”

Size-Overall7%

“the sizing isnt completely accurate”

Chair Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
28%
2Functionality-Overall
9%
3Flatness
8%
4Quality-Overall
8%
5Grip
5%

Common Chair Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chair Mat 65/100 on Amazon United Kingdom — Worth a look. The niche generates £423K/yr across 65 tracked products. 2 of 17 products launched in the last 360 days are still selling. Search demand moved -10.1% over the last 90 days.
Search demand for Chair Mat on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.