chair mat
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£20.71avg listing price — sweet spot $15–$100
Price range
Great£5.40–£81.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Good£423K£423K/yr · 582K searches
Review moat
Okay1,597.57avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, chair mat is a £423K/yr Amazon United Kingdom market (582K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 65/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
chair mat market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- £311K–£414K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 92%
- Out of stock
- 22.5%
- Avg brand age
- 39 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
39 falling
Sellers
48
Top-5 brand share
53%
Top 20: 85%
Top-5 click share
33%
Top 20: 64%
Open market
44%
- SHAREWIN19%
- BesWin17%
- LeapYouth6%
- WASJOYE6%
- MORROWCAMP5%
- AS4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top chair mat search terms
- office chair mat for carpet93K/yr
- office chair mat71K/yr
- carpet protector chair mat62K/yr
- chair mat for carpet56K/yr
- chair mat41K/yr
- floor protector for office chair33K/yr
- desk chair mat21K/yr
- desk chair mat for carpet26K/yr
- carpet protector mat22K/yr
- office chair mat for hardwood floor18K/yr
Top chair mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SHAREWIN Office Chair Mat for Carpeted Floors 120x90 cm with Lip Heavy Duty Anti-Slip for Low/Medium Pile Carpet Protector Rug Easy Clean
SHAREWIN£24.613.9★1,927 rev
SHAREWIN Office Chair Mat for Hard Wood Floors 120x75 cm Heavy Duty Anti-Slip Hardwood Floor Protector Rug Easy Clean
SHAREWIN£15.684.3★10,403 rev
BesWin Office Chair Mat for Carpet 76.2 x 122cm Transparent Plastic Carpet Protector for Low Pile Carpets 2.2mm Thick Non-Slip Desk Chair Mat for Carpeted Floors Easy Glide and Flat Without Curling
BesWin£21.264.1★5,332 rev
Office Chair Mat for Hardwood Floor 120x90 cm Hard Floor Protector for Office Chair Non-slip Desk Chair Mats for Rolling Chairs Low-Pile Computer Chairs Mat for Hardwood Floor Home Office (Black)
MORROWCAMP£13.933.7★235 rev
LeapYouth Office Chair Mat for Carpet Floor 76x120cm Non-slip Carpet Protector Chair Mat for for Low Standard Pile Carpets PVC Transparent Chair Floor Protectors for Home Office Rolling Chairs
LeapYouth£20.854.0★1,399 rev
Newest
by launch date
Office Chair Mat for Hardwood Floor Under Desk Computer Rolling Chair Mat for Wood/Tile Floor Non-Slip Heavy Duty Desk Rug PVC Plastic Hard Floor Protector 76 x 122cm
AS£16.2215 rev
Office Chair Mat for Carpet Floor 76×122cm Heavy Duty Desk Chair Mat for Low/No Pile Carpeted Floors Anti Slip Carpets Protector for Home Office
AS£20.9634 rev
WASJOYE Office Chair Mat Carpet 90x120 cm Carpet Protector Non-slip PVC Home Office Chair Floor Protectors 2.2mm Thick Transparent for Home Computer Desk Rolling Chair
WASJOYE£25.54160 rev
WASJOYE Office Chair Mat for Hard Floor 90x120cm Floor Protector 1.7mm thick Gaming Chair Mat Large PVC Transparent Desk ChairMat for Home Office Study
WASJOYE£16.91168 rev
SHAREWIN Black Office Chair Mat Durable Desk Chair Mats for Hardwood Floor & Tiles Under Rolling Chairs for Easy Glide and Protection (36 X 47)
SHAREWIN£16.3395 rev
Trending
90-day click momentumOffice Chair Mat for Carpet Floor 76×122cm Heavy Duty Desk Chair Mat for Low/No Pile Carpeted Floors Anti Slip Carpets Protector for Home Office
AS£20.963.8★
Office Chair Mat for Hardwood Floor Under Desk Computer Rolling Chair Mat for Wood/Tile Floor Non-Slip Heavy Duty Desk Rug PVC Plastic Hard Floor Protector 76 x 122cm
AS£16.224.0★
WASJOYE Office Chair Mat Carpet 90x120 cm Carpet Protector Non-slip PVC Home Office Chair Floor Protectors 2.2mm Thick Transparent for Home Computer Desk Rolling Chair
WASJOYE£25.544.5★
WASJOYE Office Chair Mat for Hard Floor 90x120cm Floor Protector 1.7mm thick Gaming Chair Mat Large PVC Transparent Desk ChairMat for Home Office Study
WASJOYE£16.914.2★
SHAREWIN Black Office Chair Mat Durable Desk Chair Mats for Hardwood Floor & Tiles Under Rolling Chairs for Easy Glide and Protection (36 X 47)
SHAREWIN£16.333.9★
What buyers say about chair mat
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“it does the job”
“Good size”
“The grippy spikes are a good feature”
“The surface looks like it will be sturdy and durable”
“Strong and delivered flat”
“Great value”
“it stays flat”
“Easy to keep clean”
“very good for thicker pile carpet”
What buyers complain about
“doesn't lay flat”
“It is very thick plastic”
“Inferior Quality”
“cracking and breaking”
“the sizing isnt completely accurate”
“Quite expensive for what it is”
“it does not grip the carpet well”
“It certainly is not heavy duty”
“Very soft material”
“so often it is not easy to move the chair”
Top return reasons
Common questions
- Is chair mat profitable to sell on Amazon United Kingdom?
- The niche generates £423K/yr across 65 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (65/100).
- How competitive is the chair mat niche?
- 39 brands and 48 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in chair mat?
- Top complaints mined from reviews: Flatness, Thickness, Quality-Overall. The return rate is 1.9%.
- When does demand for chair mat peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the chair mat niche?
- Listings span £5.40–£81.13; the average listing price is £20.71 (sweet spot $15–$100). The average incumbent carries 1,598 reviews — the moat a new listing must climb.