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Chainsaw Chain

Fail

Demand is soft, at -9.1% this quarter, so Chainsaw Chain is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£86K/yr116K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
51%top-5 click share · 11 brands · 24 sellers

Flapen Score

Chainsaw Chain against its category

The dotted line is the Home & Garden average. Past it, Chainsaw Chain is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chainsaw Chain market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chainsaw Chain 116K times last year and spent an estimated £86K. The top 5 brands take 92% of clicks. Demand peaks in Apr. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
4.7%
Market size, estimated
£86Ka year
Peak month
April1.6× the quietest month
Top search term
chainsaw chain48K searches a year

02 · Price

A sale here is worth £15.81.

Listings sell for £15.81 on average, from £8.60 to £22.83. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £15.81 that is £2K to £4K a year per listing.

Average price
£15.81inside the $15 to $100 sweet spot
Price range
£8.60–£22.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #65 within Mowers & Outdoor Power Tools. It carries 921 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#65in Mowers & Outdoor Power Tools
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
921per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Chainsaw Chain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

24

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

6%

  • Oregon29%
  • CHAMSUREUK22%
  • Savior22%
  • Leikedun11%
  • Rotatech8%
  • Anesty2%
  • Open — no brand owns it (5 brands, 6%)

Demand

Chainsaw Chain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.6×

Search terms

Top Chainsaw Chain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chainsaw chain48K/yr
  • oregon chainsaw chain21K/yr
  • 16 inch chainsaw chain8K/yr
  • chainsaw blade6K/yr
  • chain saw blade5K/yr
  • titan chainsaw chain4K/yr
  • chain saw chains5K/yr
  • chainsaw chain 16 inch5K/yr
  • chainsaw chains4K/yr
  • 40cm chainsaw chain3K/yr

Reviews and returns

What reviews say buyers love and hate about Chainsaw Chain

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.04

Cheap and not very cheerful

Poor quality

They are not very good

Size-Overall17%−0.16

Too big

Not the correct size

not for a 14 inch saw

Durability15%−0.07

not long term

Didn't last more than 20 minutes

Very Poor longevity

Precision Of Cut12%−0.06

will not cut through hard wood in trees

this was not cutting oak

It took me an hour to chop the logs up

Sharpness4%+0.40

Hard to sharpen

Love

Value For Money34%+3.74

Affordable price

Good value for money

Great value

Quality-Overall23%−0.04

Quality parts, direct replacement

Excellent quality

All round decent quality chainsaw blades

Size-Overall11%−0.16

Proper and accurate sizing

correct size

Easy to fit

Advertised Vs Actual Product10%−0.05

exactly what i wanted

have exceeded my expectations in every way

As described

Sharpness9%+0.40

Nice and sharp

the fact that my current blade is plenty sharp

Long lasting sharpness

Return

2.6% Return rate 88% Fixable by listing

Size-Overall86%███▇██

Too big

Not the correct size

not for a 14 inch saw

Compatibility-Overall6%▇▇██▇▆

Not for a 18inc bar

Quality-Overall2%▃█▇█▃▁

Cheap and not very cheerful

Poor quality

They are not very good

Advertised Vs Actual Product2%▃▃▂▃▇█

Not great description

Sharpness1%▁▁▁█▅▆

Hard to sharpen

FAQ

Common Chainsaw Chain questions

Answered from the same tracked data.