Is chainsaw chain profitable to sell on Amazon United Kingdom?

The niche generates £86K/yr across 32 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Skip it (42/100).

How competitive is the chainsaw chain niche?

11 brands and 24 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in chainsaw chain?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.6%.

When does demand for chainsaw chain peak?

Demand peaks in Apr; the busiest month runs 1.6× the quietest.

What does it cost to enter the chainsaw chain niche?

Listings span £8.60–£22.83; the average listing price is £15.81 (sweet spot $15–$100). The average incumbent carries 921 reviews — the moat a new listing must climb.

chainsaw chain

Skip it

Soft demand (-9.1% this quarter) — this niche doesn't clear our bar today.

Avg price

Great£15.81

avg listing price — sweet spot $15–$100

Review moat

Good921.09

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.6%

return rate — above 5% kills the launch gate

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Price range

Good£8.60–£22.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£86K

£86K/yr · 116K searches

Growth

Bad-9.1%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, chainsaw chain is a £86K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr. Verdict: Skip it — 42/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

chainsaw chain market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £79K–£95K; units × avg price
Conversion rate: 4.7%
Avg BSR: #65
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 6.4%
Avg brand age: 40 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

Oregon29%
CHAMSUREUK22%
Savior22%
Leikedun11%
Rotatech8%
Anesty2%
Open — no brand owns it (5 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 1.6×

Open Trend

Top chainsaw chain search terms

chainsaw chain48K/yr +5.4%2.9% conv.
oregon chainsaw chain21K/yr -28.9%2.9% conv.
16 inch chainsaw chain8K/yr -2.2%8.9% conv.
chainsaw blade6K/yr -2.5%3.2% conv.
chain saw blade5K/yr -3.1%1.7% conv.
titan chainsaw chain4K/yr +29.3%4.7% conv.
chain saw chains5K/yr -19.2%1.5% conv.
chainsaw chain 16 inch5K/yr -40.8%6.8% conv.
chainsaw chains4K/yr -29.9%2.6% conv.
40cm chainsaw chain3K/yr -22.5%13.8% conv.

All search terms

Top chainsaw chain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Savior Chainsaw Chain for 16 Inch (40cm) Bar 57 Links .050 Gauge 3/8 LP Pitch Compatible with Titan TTB355CHN TTL759CHN Oregon Black & Decker and More (91PJ057X) 3 Pack

Savior£12.404.5★325 rev

3 Pack Chainsaw Chain for 16 Inch (40cm) Bar 56 Drive Links 3/8 LP Pitch 0.050 Gauge Replacement Chain fits for Oregon Titan TTL758CHN Einhell GH-EC 2040 McCulloch Black & Decker Chainsaws

CHAMSUREUK£14.944.3★1,287 rev

3-Pack Chainsaw Chain for 16 Inch (40cm) Bar 57 Drive Links 3/8 LP 0.050 (1.3mm) Gauge 65 Manganese Steel Replacement Chain Compatible with Titan Black & Decker Einhell Ryobi and Other Chainsaws

Leikedun£11.284.2★154 rev

Oregon 3-Pack Chainsaw Chain 3/8 LP Pitch .050 (1.3 mm) Gauge for 16 (40cm) Bar 56 Drive Links Low-Kickback Replacement Saw Chain Fits Titan Ryobi Black & Decker Dolmar and More (91P056X3)

Oregon£21.084.5★1,436 rev

Oregon 3-Pack Chainsaw Chain 3/8 LP Pitch .050 (1.3 mm) Gauge for 16 (40cm) Bar 57 Drive Links Low-Kickback Replacement Saw Chain Fits Titan Ryobi Hawksmoor Ferrex and More (91P057X3)

Oregon£21.354.5★1,127 rev

Newest

by launch date

3 Pack Chainsaw Chain for 16 Inch (40cm) Bar 57 Drive Links 3/8 LP 0.050 Gauge Replacement Chain

XYUXWLG£11.4310 rev

8mo ago

Savior Chainsaw Chain for 16 Inch (40cm) Bar 57 Links .050 Gauge 3/8 LP Pitch Compatible with Titan TTB355CHN TTL759CHN Oregon Black & Decker and More (91PJ057X) 3 Pack

Savior£12.40325 rev

9mo ago

Savior Chainsaw Chain for 16 Inch Bar 55 Links .050 Gauge 3/8 LP Low-Kickback Chains for Stihl 018 MS180 MS181 MS201T MS211 MS231 3 Pack

Savior£19.11325 rev

1y ago

Savior Chainsaw Chain for 16 Inch (40 cm) 57 Links .050 Gauge 3/8 LP Low-Kickback Chains Compatible with Titan TTB355CHN TTL759CHN Oregon Black & Decker and More (91PJ057X) 3 Pack

Savior£14.3357 rev

1y ago

Savior Chainsaw Chain for 14 Inch 52 Links .050 Gauge 3/8 LP Low-Kickback Chains Compatible with Husqvarna X-Cut S93G Hyundai Makita Einhell and More 3 Pack

Savior£18.44325 rev

1y ago

What buyers say about chainsaw chain

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money34%

“Affordable price”

Quality-Overall23%

“Quality parts, direct replacement”

Size-Overall11%

“Proper and accurate sizing”

Advertised Vs Actual Product10%

“exactly what i wanted”

Sharpness9%

“Nice and sharp”

Durability4%

“Feel durable and solid”

Ease Of Use2%

“Cuts clean and fast”

Efficiency2%

“Works very well”

Precision Of Cut1%

“Cut like a hot knife through butter”

Compatibility-Overall1%

“sharp compatible chainsaw chains”

What buyers complain about

Quality-Overall19%

“Cheap and not very cheerful”

Size-Overall17%

“Too big”

Durability15%

“not long term”

Precision Of Cut12%

“will not cut through hard wood in trees”

Sharpness4%

“Hard to sharpen”

Functionality-Overall4%

“the results have always been poor”

Value For Money4%

“Total waste of money”

Advertised Vs Actual Product4%

“Not great description”

Compatibility-Overall4%

“Not for a 18inc bar”

Water Resistance2%

“Package discovered the following morning soaking wet throughout as not waterproof in any way”

Top return reasons

Size-Overall86%

Compatibility-Overall6%

Quality-Overall2%

Advertised Vs Actual Product2%

Sharpness1%

Functionality-Overall1%

Product Condition1%

Durability1%

Defective Material/Parts1%

Mechanism Issues0%

Common questions

Is chainsaw chain profitable to sell on Amazon United Kingdom?: The niche generates £86K/yr across 32 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Skip it (42/100).
How competitive is the chainsaw chain niche?: 11 brands and 24 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in chainsaw chain?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.6%.
When does demand for chainsaw chain peak?: Demand peaks in Apr; the busiest month runs 1.6× the quietest.
What does it cost to enter the chainsaw chain niche?: Listings span £8.60–£22.83; the average listing price is £15.81 (sweet spot $15–$100). The average incumbent carries 921 reviews — the moat a new listing must climb.

chainsaw chain

chainsaw chain market data

Competition & brand share

Demand & seasonality

Top chainsaw chain search terms

Top chainsaw chain products on Amazon

Top sellers

Newest

Trending

What buyers say about chainsaw chain

What buyers love

What buyers complain about

Top return reasons

Common questions

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