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Chainsaw

Pass

Chainsaw scores 66 out of 100, a Pass. Shoppers spend $1.9M a year here, search demand grew +6.3% this quarter, and returns run at 2.1% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£1.9M/yr1.6M searches / yr
90-day growth
+6.3%search demand this quarter
Competition
47%top-5 click share · 24 brands · 40 sellers

Flapen Score

Chainsaw against its category

The dotted line is the Home & Garden average. Past it, Chainsaw is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chainsaw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chainsaw 1.6M times last year and spent an estimated £1.9M. The top 5 brands take 59% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+6.3%
Conversion, latest week
2.3%
Market size, estimated
£1.9Ma year
Peak month
March1.5× the quietest month
Top search term
chainsaw569K searches a year

02 · Price

A sale here is worth £51.48.

Listings sell for £51.48 on average, from £8.07 to £106.50. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £51.48 that is £26K to £39K a year per listing.

Average price
£51.48inside the $15 to $100 sweet spot
Price range
£8.07–£106.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£26K–£39K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #55 within Mowers & Outdoor Power Tools. It carries 1,604 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
13.6%
Average rank
#55in Mowers & Outdoor Power Tools
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,604per listing
Listings tracked
36

04 · Newcomers

Amazon counts 10 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
10Amazon's first-year sales bar
Average brand age
30 months

Products

Top Chainsaw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£77K£153K£230K£307K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

40

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

47%

Top 20: 86%

Open market

33%

  • Supstable18%
  • SINPY13%
  • HYUNDAI11%
  • Seesii10%
  • Hyundai8%
  • Angseen7%

Demand

Chainsaw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Chainsaw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chainsaw569K/yr
  • mini chainsaw213K/yr
  • electric chainsaw116K/yr
  • petrol chainsaw121K/yr
  • cordless chainsaw90K/yr
  • mini chainsaw cordless81K/yr
  • battery chainsaw82K/yr
  • chain saw64K/yr
  • chain saws cordless34K/yr
  • small chainsaw28K/yr

Reviews and returns

What reviews say buyers love and hate about Chainsaw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability12%−0.15

Broke after 10 minutes

Poor, broke during 1st use

broke after 1st use

Quality-Overall10%−0.03

not the quality I was expecting

Not good quality

Obvious lack of quality control

Battery Life10%−0.01

Poor cheap batteries

Very poor battery life

battery does not last long at all

Charging8%−0.07

take a while to charge

Not sure what is going on with charging

Takes too long to charge

Size-Overall5%

It's small

I was unable to fit it

its too big for this saw too

Love

Value For Money21%+1.75

Money well spent

Excellent value

EXCELLENT VALUE FOR MONEY

Ease Of Use16%+1.46

Easy to handle

Very easy to clean

Easy to Use

Quality-Overall15%−0.03

Quality Tool and Great Purchase

Great quality tool

AMAZING QUALITY

Battery Life9%−0.01

Powerful battery

Battery life great

Good battery

Weight Light5%+0.53

Lightweight and easy to use

It's very light and easy to set up and use

Great piece of kit light weight

Return

2.1% Return rate 12% Fixable by listing

Functionality-Overall19%▇█▆█▇▇

Didnt work

Never worked

Never worked for me

Defective Material/Parts12%▆█▇▇▇▆
Durability11%▆█▅▆█▆

Broke after 10 minutes

Poor, broke during 1st use

broke after 1st use

Size-Overall9%▄▃█▅▅▅

It's small

I was unable to fit it

its too big for this saw too

Battery Life9%█▅▆▆▅▅

Poor cheap batteries

Very poor battery life

battery does not last long at all

FAQ

Common Chainsaw questions

Answered from the same tracked data.