chainsaw
Launch itA $1.9M/yr market growing +6.3% this quarter with returns at 2.1% — clears our launch bar.
Market size
Great£1.9M£1.9M/yr · 1.6M searches
Avg price
Great£51.48avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great£8.07–£106.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,603.94avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, chainsaw is a £1.9M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 59% of demand. Verdict: Launch it — 66/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
chainsaw market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- £1.5M–£2.1M
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 86%
- Out of stock
- 13.6%
- Avg brand age
- 30 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
40
Top-5 brand share
59%
Top 20: 97%
Top-5 click share
47%
Top 20: 86%
Open market
33%
- Supstable18%
- SINPY13%
- HYUNDAI11%
- Seesii10%
- Hyundai8%
- Angseen7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top chainsaw search terms
- chainsaw569K/yr
- mini chainsaw213K/yr
- electric chainsaw116K/yr
- petrol chainsaw121K/yr
- cordless chainsaw90K/yr
- mini chainsaw cordless81K/yr
- battery chainsaw82K/yr
- chain saw64K/yr
- chain saws cordless34K/yr
- small chainsaw28K/yr
Top chainsaw products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Supstable Mini Chainsaw 6 Inch Cordless Electric Chainsaw with Auxiliary Handle & Guard Small Battery Powered Chainsaw with 2 Batteries & Oiler for Women Seniors Garden Pruning Gift for Fathers Day
Supstable£33.194.5★4,208 rev
Mini Chainsaw Cordless 6 Inch Electric Power Chain Saw with 2 Batteries & 2 Chains Small Chainsaw with Safety Lock for Tree Trimming Garden Wood Cutting Gift for Men Dad Husband Fathers
SINPY£45.034.3★1,629 rev
Hyundai 1600W 14 (35cm) Electric Chainsaw Lightweight 230V Corded Chain Saw with Automatic Chain Lubrication & 3m Power Cable Ideal for Logs Branches Trees & Firewood Cutting
HYUNDAI£47.934.2★842 rev
Mini Chainsaw-6 Inch Brushless Motor Cordless Chainsaw with 2 Battery & 2 Chains Small Battery-Powered Electric Chain Saw with Safety Lock for Tree Trimming Gift for Men Dad Women Husband Father 2026
Peektook£39.104.4★4,617 rev
SEESII Mini Chainsaw Cordless 6 Inch with 2×4000mAh Batteries Electric Saws for Tree Branches Battery Powered Handheld Small Chain Saws for Limb Trimming Cutting Gift for Men Dad Husband
Seesii£42.164.5★8,330 rev
Newest
by launch date
DEKOPRO Mini Chainsaw Cordless: 6 Inch Small Electric Hand Chainsaw Battery Powered Handheld Portable Power Chain Saw Garden Tools for Wood/Tree Cutting Gardening
DEKOPRO£17.5719 rev
Mini Chainsaw Cordless 6 Inch Electric Chain Saw with 2 Battery and 850W Motor Small Battery Chainsaw with 2 Chains and Safety Lock Light Weight Handheld Chain Saw for Wood Cutting Tree Trimming
Angseen£41.6124 rev
WORKIT 6 Inch Mini Chainsaw Brushless & Cordless Upgraded Motor & 2X 2000mAh Batteries with 60+ Mins Runtime Electrical Chainsaw with Auto Oiler & Safety Lock for Wood Cutting Garden Pruning
WORKIT£32.4031 rev
Supstable Mini Chainsaw 6 Inch Cordless Electric Chainsaw with Auxiliary Handle & Guard Small Battery Powered Chainsaw with 2 Batteries & Oiler for Women Seniors Garden Pruning Gift for Fathers Day
Supstable£33.194,208 rev
WORKIT 62CC Petrol Chainsaw 18 & 20 Gas Chainsaw Auto Oiling & Tool-Less Tensioning 2-Stroke Easy Start for Tree Felling Logging & Firewood Cutting
WORKIT£106.5011 rev
Trending
90-day click momentumMini Chainsaw Cordless 6 Inch Electric Chain Saw with 2 Battery and 850W Motor Small Battery Chainsaw with 2 Chains and Safety Lock Light Weight Handheld Chain Saw for Wood Cutting Tree Trimming
Angseen£41.613.6★
WORKIT 6 Inch Mini Chainsaw Brushless & Cordless Upgraded Motor & 2X 2000mAh Batteries with 60+ Mins Runtime Electrical Chainsaw with Auto Oiler & Safety Lock for Wood Cutting Garden Pruning
WORKIT£32.403.7★
Supstable Mini Chainsaw 6 Inch Cordless Electric Chainsaw with Auxiliary Handle & Guard Small Battery Powered Chainsaw with 2 Batteries & Oiler for Women Seniors Garden Pruning Gift for Fathers Day
Supstable£33.194.5★
WORKIT 62CC Petrol Chainsaw 18 & 20 Gas Chainsaw Auto Oiling & Tool-Less Tensioning 2-Stroke Easy Start for Tree Felling Logging & Firewood Cutting
WORKIT£106.503.8★
Electric Chainsaw 12 Cordless Chain Saw 15m/s Chain Speed w 2 Rechargeable 5.0Ah Batteries 2 Chains & Chain and Guide Bar Handheld Chainsaws for Cutting Wood Garden Pruning Trees Tree Trimming
Sukumo£69.642.2★
What buyers say about chainsaw
What buyers praise and complain about, mined from review topics.What buyers love
“Money well spent”
“Easy to handle”
“Quality Tool and Great Purchase”
“Powerful battery”
“Lightweight and easy to use”
“Feels sturdy and is easy to use”
“Better than expected”
“Easy to put together”
“Works really well”
“not too big”
What buyers complain about
“Broke after 10 minutes”
“not the quality I was expecting”
“Poor cheap batteries”
“take a while to charge”
“It's small”
“Didnt work”
“A little more expensive than the cheapest”
“Leaks oil all the time”
“Instructions not good”
“Very misleading information”
Top return reasons
Common questions
- Is chainsaw profitable to sell on Amazon United Kingdom?
- The niche generates £1.9M/yr across 36 tracked products. 10 of 15 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Launch it (66/100).
- How competitive is the chainsaw niche?
- 24 brands and 40 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in chainsaw?
- Top complaints mined from reviews: Durability, Quality-Overall, Battery Life. The return rate is 2.1%.
- When does demand for chainsaw peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the chainsaw niche?
- Listings span £8.07–£106.50; the average listing price is £51.48 (sweet spot $15–$100). The average incumbent carries 1,604 reviews — the moat a new listing must climb.