Skip to content

Certificate Frame

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -3.4% this quarter, so Certificate Frame is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£151K/yr127K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
47%top-5 click share · 30 brands · 48 sellers

Flapen Score

Certificate Frame against its category

The dotted line is the Home & Garden average. Past it, Certificate Frame is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Certificate Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Certificate Frame 127K times last year and spent an estimated £151K. The top 5 brands take 57% of clicks. Demand peaks in Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
11.4%
Market size, estimated
£151Ka year
Peak month
July1.7× the quietest month
Top search term
a4 certificate frame33K searches a year

02 · Price

A sale here is worth £10.45.

Listings sell for £10.45 on average, from £3.00 to £30.38. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £10.45 that is £3K to £5K a year per listing.

Average price
£10.45under the $15 to $100 sweet spot
Price range
£3.00–£30.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #98 within Photo Albums, Frames & Accessories. It carries 3,040 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
95%
Out of stock, average day
6.2%
Average rank
#98in Photo Albums, Frames & Accessories
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,040per listing
Listings tracked
39

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Certificate Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

48

Top-5 brand share

57%

Top 20: 92%

Top-5 click share

47%

Top 20: 82%

Open market

38%

  • Giftgarden14%
  • FamiPrts13%
  • yenlk11%
  • wyewye11%
  • upsimples8%
  • pf+a5%

Demand

Certificate Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Prime Day '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Certificate Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a4 certificate frame33K/yr
  • black a4 frame26K/yr
  • a4 black frames8K/yr
  • black frame a47K/yr
  • a4 landscape frame4K/yr
  • a4 certificate frames4K/yr
  • certificate frame a45K/yr
  • a4 black frame with mount5K/yr
  • a4 frames black7K/yr
  • black a4 frame with mount4K/yr

Reviews and returns

What reviews say buyers love and hate about Certificate Frame

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Frame Quality24%+0.52

One frame is delivered damaged how can we get this replaced

The frame is certainly cheaply made

Broken frame

Strength19%−0.24

Bit flimsy

There plastic and they are quite flimsy not the best for the price

Very flimsy

Quality-Overall18%+0.34

cheap quality

Quite flimsy poor quality

Bad quality

Durability5%−0.07

Broken in few days

Fell apart in a few weeks

Terrible, fell apart whilst opening the back

Material Quality5%−0.05

Cheap rubbish the glass bit is plastic,very dissappointed

a sheet of floppy plastic

Plastic not glass - poorly quality looks like it cost 1p to make

Love

Frame Quality30%+0.52

Excellent frame

Beautiful frame

Good sturdy frame

Value For Money24%+2.28

Excellent value

Great value

Fabulous price

Quality-Overall17%+0.34

Great quality with clear finish

Excellent product

Excellent quality, easy to set up and use

Advertised Vs Actual Product7%+0.37

As advertised

Just what I wanted

As described

Size-Overall4%+0.08

Perfect fit

Good fit as described

Fit as described

Return

0.9% Return rate 43% Fixable by listing

Frame Quality37%▅▇█▇▆▇

One frame is delivered damaged how can we get this replaced

The frame is certainly cheaply made

Broken frame

Size-Overall36%██▇▇▇█

Incorrect sizing

they're oversized

Quality-Overall7%▇▄▅▆█▄

cheap quality

Quite flimsy poor quality

Bad quality

Defective Material/Parts3%█▇▄▆█▆
Advertised Vs Actual Product2%▃▁▂▄█▆

It doesnt look the same on the photo

TBH I thought Id been sent the wrong product

Photo of product is misleading

FAQ

Common Certificate Frame questions

Answered from the same tracked data.