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Ceramic Travel Mug with Lid

Fail

Shoppers spend only $41K a year here, so Ceramic Travel Mug with Lid is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£41K/yr266K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
43%top-5 click share · 17 brands · 26 sellers

Flapen Score

Ceramic Travel Mug with Lid against its category

The dotted line is the Home & Garden average. Past it, Ceramic Travel Mug with Lid is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ceramic Travel Mug with Lid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ceramic Travel Mug with Lid 266K times last year and spent an estimated £41K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
1.1%
Market size, estimated
£41Ka year
Peak month
December2.6× the quietest month
Top search term
ceramic travel mug113K searches a year

02 · Price

A sale here is worth £13.74.

Listings sell for £13.74 on average, from £7.08 to £24.59. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.74 that is £0 to £1K a year per listing.

Average price
£13.74under the $15 to $100 sweet spot
Price range
£7.08–£24.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #388 within Vacuum Flasks. It carries 949 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
96%
Out of stock, average day
24.3%
Average rank
#388in Vacuum Flasks
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
949per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Ceramic Travel Mug with Lid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

26

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

43%

Top 20: 91%

Open market

24%

  • NOVA CERAMICS28%
  • Klaraber15%
  • Generic14%
  • Me To You8%
  • ANTIS'S HOME6%
  • ChugJug6%

Demand

Ceramic Travel Mug with Lid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Ceramic Travel Mug with Lid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ceramic travel mug113K/yr
  • ceramic travel mug with lid43K/yr
  • ceramic mug with lid24K/yr
  • ceramic lined travel mug16K/yr
  • ceramic coffee travel mug16K/yr
  • ceramic cup with lid11K/yr
  • mug with lid ceramic7K/yr
  • travel mug ceramic9K/yr
  • ceramic travel cup6K/yr
  • china travel mug6K/yr

Reviews and returns

What reviews say buyers love and hate about Ceramic Travel Mug with Lid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof15%

Leaks badly

not leak proof

it leaks

Size-Overall12%+0.37

Its smaller than a standard Coke can

Quite big

very small

Weight Heavy7%−0.10

This feels heavier than it should

Heavy

mug is heavy

Thickness5%−0.08

the drinking lip is slightly too thick for me

to thin so broke too easily

The glass looks worryingly thin and fragile

Value For Money5%+0.84

However, it is a little expensive

Not at £12

Absolutely gorgeous, just wish it wasnt so pricey as Id love to get more

Love

Temperature Retention19%

keeps it hot

Keeps coffee hot

It keeps you coffee just as warm as an open mug

Size-Overall8%+0.37

Not too big

fits our cars cup holder

Well fitting lid

Design-Overall7%+0.28

Lovely design and exactly as described

the Tatty Ted design is beautiful that's the only positive I can say about the mug

and the design I think helps with mindfulness and wellbeing

Value For Money7%+0.84

Good value travel cup/mug thing

Good value

Durasip was worth it

Quality-Overall7%+0.64

It's very clear this is a mug that is of good quality

A quality product that I can vouch for, for heat retention, its appearance & money well spent as it should last a long time

Good quality

Return

2.6% Return rate 68% Fixable by listing

Size-Overall55%█▇▇▇▇▇

Its smaller than a standard Coke can

Quite big

very small

Leak-Proof10%▄▇▇▇▇█

Leaks badly

not leak proof

it leaks

Weight Heavy8%▇▆█▂▆▆

This feels heavier than it should

Heavy

mug is heavy

Functionality-Overall3%▄▇█▄█▁
Ease Of Use2%▁▄▄▁▃█

FAQ

Common Ceramic Travel Mug with Lid questions

Answered from the same tracked data.