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Cauldron

Maybe

An estimated 0.6% of orders come back. But shoppers spend an estimated $37K a year here, so Cauldron is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£37K/yr230K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
29%top-5 click share · 49 brands · 105 sellers

Flapen Score

Cauldron against its category

The dotted line is the Home & Garden average. Past it, Cauldron is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cauldron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cauldron 230K times last year and spent an estimated £37K. The top 5 brands take 36% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
230K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
1.2%
Market size, estimated
£37Ka year
Peak month
October19.2× the quietest month
Top search term
cauldron82K searches a year

02 · Price

A sale here is worth £13.05.

Listings sell for £13.05 on average, from £1.91 to £36.65. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.05 that is £1K to £3K a year per listing.

Average price
£13.05under the $15 to $100 sweet spot
Price range
£1.91–£36.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 44.7% of listings are out of stock. The average listing ranks #1,617 within Cookware. It carries 136 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
60%
Out of stock, average day
44.7%
Average rank
#1,617in Cookware
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
136per listing
Listings tracked
63

04 · Newcomers

0 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Cauldron products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

49 rising

Sellers

105

Est. top-5 brand share

36%

Top 20: 75%

Est. top-5 click share

29%

Top 20: 66%

Open market

60%

  • Smiffys13%
  • Rubies8%
  • Ancient Wisdom5%
  • Warmiehomy5%
  • Whitefurze5%
  • Bristol Novelty4%

Demand

Cauldron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 19.2×

Search terms

Top Cauldron search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cauldron82K/yr
  • witches cauldron37K/yr
  • cauldrons15K/yr
  • plastic cauldron11K/yr
  • mini cauldron9K/yr
  • large cauldron16K/yr
  • plastic cauldron large4K/yr
  • witch cauldron7K/yr
  • halloween cauldron24K/yr
  • large plastic cauldron4K/yr

Reviews and returns

What reviews say buyers love and hate about Cauldron

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
54%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”54% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cauldron questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data