Cauldron
MaybeReturns run at only 0.6% of orders. But shoppers spend only $37K a year here, so Cauldron is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £37K/yr230K searches / yr
- 90-day growth
- -11.4%search demand this quarter
- Competition
- 29%top-5 click share · 49 brands · 105 sellers
Flapen Score
Cauldron against its category
The dotted line is the Home & Garden average. Past it, Cauldron is stronger. Inside it, weaker.
Market
The Cauldron market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cauldron 230K times last year and spent an estimated £37K. The top 5 brands take 36% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 230K
- Growth, 90 days vs prior 90
- -11.4%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £37Ka year
- Peak month
- October19.2× the quietest month
- Top search term
- cauldron82K searches a year
02 · Price
A sale here is worth £13.05.
Listings sell for £13.05 on average, from £1.91 to £36.65. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.05 that is £1K to £3K a year per listing.
- Average price
- £13.05under the $15 to $100 sweet spot
- Price range
- £1.91–£36.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
51% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 44.7% of listings are out of stock. The average listing ranks #1,617 within Cookware. It carries 136 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 51%
- Prime listings
- 60%
- Out of stock, average day
- 44.7%
- Average rank
- #1,617in Cookware
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 136per listing
- Listings tracked
- 63
04 · Newcomers
Amazon counts 0 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Cauldron products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Smiffys Cauldron Black 13cm High Halloween Fancy Dress Accessory Halloween Fancy Dress Accessories Dress Up Halloween decorations
- Price
- £6.21
- Rating
- 4.3/5
- Reviews
- 1,508
- Age
- 18y ago

Rubies Official 8 inch Witch Kettle Cauldron Halloween Adult (One Size) Black Halloween
- Price
- £5.86
- Rating
- 4.1/5
- Reviews
- 832
- Age
- 24y ago

Whitefurze G13S25 10-inch Planting Cauldron - Black
- Price
- £3.89
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 12y ago

Bristol Novelty HI072 Witches Cauldron Black One Size Halloween
- Price
- £5.41
- Rating
- 3.9/5
- Reviews
- 415
- Age
- 17y ago

VG Pre-Seasoned Cast Iron Cauldron Cooking Pot|8 Litre 27cm Diameter African Potjie Pot with Lid and 3 Legs for Even Heat Distribution | Premium Camping Cookware for Campfire Coals 27cm Height
- Price
- £31.59
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 2y ago
Trending
90-day click momentum
JUFYVO 22cm Trick or Treat Cauldron Witch Bucket Halloween Candy Bucket Decorative Witch Pot Handle Plastic Basket for Party Favors Holiday Decor
- Price
- £7.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

berjalan 12PCS Halloween Witch Pot Plastic Mini Witch Cauldron Black Candy Holder Halloween Decoration Party Favor Decoration Easy to Use
- Price
- £5.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Ancient Wisdom Cast Iron Cauldron Perfect for Witchcraft Energy Spells Halloween Altar Pagan and Wiccan Rituals (Tripple Moon 6.5x13cm)
- Price
- £18.60
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 2y ago

COLLBATH 10pcs Mini Black Witch Cauldron Candy Buckets with Handle for Halloween Trick Treat Candy Holder Pots for Boy Girl Party Favors
- Price
- £8.33
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago

NOVELTY PLACE 12 Pcs Spooky Halloween Candy Cauldrons - Mini Black Cauldron Children Bucket Toys for St. Patricks Day Pot Of Gold Trick or Treat Halloween Decoration and Kid Birthday Party Favors
- Price
- £11.32
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3y ago
Newest
by launch date
berjalan 12PCS Halloween Witch Pot Plastic Mini Witch Cauldron Black Candy Holder Halloween Decoration Party Favor Decoration Easy to Use
- Price
- £5.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

JUFYVO 22cm Trick or Treat Cauldron Witch Bucket Halloween Candy Bucket Decorative Witch Pot Handle Plastic Basket for Party Favors Holiday Decor
- Price
- £7.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Halloween Decorations Indoor Decoration Halloween Cauldron Interieur with Magic Floating Potion Bottles Diffuser Fog Maker Skeleton Witches Cauldron for Party Spooky Vintage Home Kitchen Table
- Price
- £25.24
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 11mo ago

Outdoor Tripod Witches Cauldron Ompinda 30.7 inch Garden Large Witches Cauldron on Tripod with Lights String Halloween Party Decoration for Party Decor
- Price
- £21.21
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 11mo ago

Vanpoo Halloween Decorations Outdoor Indoor Large Witches Cauldron Bowl on 47 Bold Tripod with Lights & Skull Crow Witch Cauldron Pot Hocus Pocus Black Plastic Candy Bucket Decor for Yard Porch Home
- Price
- £30.59
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
49 rising
Sellers
105
Top-5 brand share
36%
Top 20: 75%
Top-5 click share
29%
Top 20: 66%
Open market
60%
- Smiffys13%
- Rubies8%
- Ancient Wisdom5%
- Warmiehomy5%
- Whitefurze5%
- Bristol Novelty4%
Demand
Cauldron search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 19.2×
Search terms
Top Cauldron search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cauldron82K/yr
- witches cauldron37K/yr
- cauldrons15K/yr
- plastic cauldron11K/yr
- mini cauldron9K/yr
- large cauldron16K/yr
- plastic cauldron large4K/yr
- witch cauldron7K/yr
- halloween cauldron24K/yr
- large plastic cauldron4K/yr
Reviews and returns
What reviews say buyers love and hate about Cauldron
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bigger than expected
Very small
Tiny
It is quite pricey
Not fire resistant
Poor quality
Love
Such a good size for the price
Good sized & ideal present
Nice and small
good quality item
Amazing product
very well made
It was good fun for my daughter
Good entertainment
My little one was busy and happy
affordable price
very good value for the money
Great value
It genuinely delivers on the marketing promises
Like in the pic
Return
0.6% Return rate 70% Fixable by listing
Bigger than expected
Very small
Tiny
Poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cauldron questions
Answered from the same tracked data.









