Skip to content

Cat Ornament

Maybe

The top 5 brands take only 23% of clicks. But demand is soft, at -27.1% this quarter, so Cat Ornament is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£52K/yr248K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
14%top-5 click share · 102 brands · 166 sellers

Flapen Score

Cat Ornament against its category

The dotted line is the Home & Garden average. Past it, Cat Ornament is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Ornament market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Ornament 248K times last year and spent an estimated £52K. The top 5 brands take 23% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
248K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
2.0%
Market size, estimated
£52Ka year
Peak month
December4.5× the quietest month
Top search term
cat ornaments98K searches a year

02 · Price

A sale here is worth £10.28.

Listings sell for £10.28 on average, from £2.65 to £48.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.28 that is £0 to £1K a year per listing.

Average price
£10.28under the $15 to $100 sweet spot
Price range
£2.65–£48.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #985 within Garden Décor. It carries 289 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
15.9%
Average rank
#985in Garden Décor
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
289per listing
Listings tracked
135

04 · Newcomers

Amazon counts 1 of last year's 57 launches as successful.

57 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
57
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Cat Ornament products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

£0£520£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

102 rising

Sellers

166

Top-5 brand share

23%

Top 20: 58%

Top-5 click share

14%

Top 20: 41%

Open market

75%

  • Willow Tree6%
  • Dozylive5%
  • Vivid Arts5%
  • Cuayaes4%
  • CrystalTears3%
  • ZeBQrphio3%

Demand

Cat Ornament search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Cat Ornament search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat ornaments98K/yr
  • cat ornament32K/yr
  • cat ornaments for cat lovers31K/yr
  • cat statue17K/yr
  • cat figurine15K/yr
  • crystal cat14K/yr
  • cat crystal8K/yr
  • cat figurines6K/yr
  • ginger cat ornament7K/yr
  • cat sculpture6K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Ornament

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.06

The crystal ball itself is small

Larger than expected

It's small

Advertised Vs Actual Product14%−0.08

False advertising

Not as described

Nothing like picture

Quality-Overall8%+0.84

Disappointing quality and poor finish

Poor quality

Absolute cheap rubbish

Value For Money7%

Not worth the price

A little expensive

Rubbish for the price

Color3%

Not black as in image

Not same colours

it was really dark

Love

Quality-Overall18%+0.84

Beautifully made

seems well made

Excellent Quality

Gifting Purpose18%+1.77

Beautiful gift

Gift

Well received birthday present

Value For Money10%

Excellent value

Good value

Good value for money

Brightness/Shine/Glow7%+0.42

the light is very good from it

Beautiful and lights up well

strong light

Advertised Vs Actual Product7%−0.08

as advertised

Exactly as described

Exactly as pictured

Return

0.8% Return rate 68% Fixable by listing

Size-Overall32%█▆▆▇▇▆

The crystal ball itself is small

Larger than expected

It's small

Advertised Vs Actual Product24%▅█▇▇▇▄

False advertising

Not as described

Nothing like picture

Quality-Overall10%▅▇▅▆▅█

Disappointing quality and poor finish

Poor quality

Absolute cheap rubbish

Defective Material/Parts7%▄▆█▄▂█
Color3%▃▅█▁▃▅

Not black as in image

Not same colours

it was really dark

FAQ

Common Cat Ornament questions

Answered from the same tracked data.