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Cat Ornament

Maybe

The top 5 brands take only 23% of clicks. But demand is soft, at -27.1% this quarter, so Cat Ornament is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£52K/yr248K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
14%top-5 click share · 102 brands · 166 sellers

Flapen Score

Cat Ornament against its category

The dotted line is the Home & Garden average. Past it, Cat Ornament is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Ornament market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Ornament 248K times last year and spent an estimated £52K. The top 5 brands take 23% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
248K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
2.0%
Market size, estimated
£52Ka year
Peak month
December4.5× the quietest month
Top search term
cat ornaments98K searches a year

02 · Price

A sale here is worth £10.28.

Listings sell for £10.28 on average, from £2.65 to £48.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.28 that is £0 to £1K a year per listing.

Average price
£10.28under the $15 to $100 sweet spot
Price range
£2.65–£48.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #985 within Garden Décor. It carries 289 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
15.9%
Average rank
#985in Garden Décor
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
289per listing
Listings tracked
135

04 · Newcomers

1 of last year's 57 launches cleared the first-year sales bar.

57 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
57
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Cat Ornament products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 14% of clicks, no more. An open shelf where new products get seen.

£0£520£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

102 rising

Sellers

166

Est. top-5 brand share

23%

Top 20: 58%

Est. top-5 click share

14%

Top 20: 41%

Open market

75%

  • Willow Tree6%
  • Dozylive5%
  • Vivid Arts5%
  • Cuayaes4%
  • CrystalTears3%
  • ZeBQrphio3%

Demand

Cat Ornament search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Cat Ornament search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cat ornaments98K/yr
  • cat ornament32K/yr
  • cat ornaments for cat lovers31K/yr
  • cat statue17K/yr
  • cat figurine15K/yr
  • crystal cat14K/yr
  • cat crystal8K/yr
  • cat figurines6K/yr
  • ginger cat ornament7K/yr
  • cat sculpture6K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Ornament

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
0.8%of orders come back
“The crystal ball itself is small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cat Ornament questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data