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Cat Mug

Fail

Demand is soft, at -25.0% this quarter, so Cat Mug is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£73K/yr240K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
35%top-5 click share · 34 brands · 101 sellers

Flapen Score

Cat Mug against its category

The dotted line is the Home & Garden average. Past it, Cat Mug is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Mug 240K times last year and spent an estimated £73K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
3.1%
Market size, estimated
£73Ka year
Peak month
December7.1× the quietest month
Top search term
cat mug126K searches a year

02 · Price

A sale here is worth £9.86.

Listings sell for £9.86 on average, from £6.19 to £21.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £9.86 that is £0 to £986 a year per listing.

Average price
£9.86under the $15 to $100 sweet spot
Price range
£6.19–£21.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£986
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #1,688 within Glassware. It carries 673 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
5.4%
Average rank
#1,688in Glassware
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
673per listing
Listings tracked
53

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cat Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

101

Top-5 brand share

48%

Top 20: 90%

Top-5 click share

35%

Top 20: 76%

Open market

47%

  • The Leonardo Collection14%
  • BigNoseDeer12%
  • Qinhai8%
  • Something Different Wholesale7%
  • HOTUT7%
  • Angelice Home5%

Demand

Cat Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Cat Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat mug126K/yr
  • cat mugs for cat lovers37K/yr
  • cat mugs26K/yr
  • cat cup21K/yr
  • black cat mug14K/yr
  • cat mum mug9K/yr
  • cat mugs for women8K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.03

Absolute garbage

not the best quality

Poor quality and durability

Size-Overall20%+0.16

small

Cute though short

NOT 300ml, much smaller

Advertised Vs Actual Product13%−0.07

however it did not come with the socks which were stated in the description

Not as advertised

Dishwasher Safe7%−0.03

I would not put it in a dishwasher

although the latter didn't look like it would last long or be dishwasher safe

Handle Quality7%−0.04

handle broken

Love

Gifting Purpose54%+3.77

Fun gift

Much loved gift

Beautiful gift

Quality-Overall18%−0.03

they love them really well-made

A nice quality mug

Good quality

Value For Money5%+0.29

Great value for money, beautiful

great price

a good price

Size-Overall4%+0.16

good size

Just the right size for a large mug of whatever you'd like

A good size for a hot chocolate

Color4%+0.22

absolutely adorable colour

love pink value for money buy it

Return

0.8% Return rate 50% Fixable by listing

Size-Overall23%▆▆▅▄█▄

small

Cute though short

NOT 300ml, much smaller

Advertised Vs Actual Product14%▁▆▇▆█▁

however it did not come with the socks which were stated in the description

Not as advertised

Gifting Purpose9%▁█▁▁▅▁
Handle Quality9%▁▁▃▅▁█

handle broken

Defective Material/Parts8%█▁▁▁▁█

FAQ

Common Cat Mug questions

Answered from the same tracked data.