cat mug
Skip itSoft demand (-25.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Good673.42avg incumbent reviews — the moat a new listing must climb
Price range
Okay£6.19–£21.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.86avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£73K£73K/yr · 240K searches
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cat mug is a £73K/yr Amazon United Kingdom market (240K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
cat mug market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £59K–£79K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #1,688
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 83%
- Out of stock
- 5.4%
- Avg brand age
- 37 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
101
Top-5 brand share
48%
Top 20: 90%
Top-5 click share
35%
Top 20: 76%
Open market
47%
- The Leonardo Collection14%
- BigNoseDeer12%
- Qinhai8%
- Something Different Wholesale7%
- HOTUT7%
- Angelice Home5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.1×
Top cat mug search terms
- cat mug126K/yr
- cat mugs for cat lovers37K/yr
- cat mugs26K/yr
- cat cup21K/yr
- black cat mug14K/yr
- cat mum mug9K/yr
- cat mugs for women8K/yr
Top cat mug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gifts for Women Cute Cat Coffee Mug Tea Cup with Spoon Lid Kawaii Stuff Funny Cool Mugs Christmas Xmas Valentines Mothers Day Halloween Birthday Gifts for Her Wife Mum Grandma Girls Teacher Friend
BigNoseDeer£11.124.7★1,903 rev
Something Different Wholesale White Happy Cat Mug | Cute Ceramic Mug for Cat Lovers | Whimsical Coffee Cup | Feline Gift | 350ml
Something Different Wholesale£7.193.9★13 rev
HOTUT Cute Cat Mug with Lid Cute Animal Coffee Tea Cup Saucer Set Kawaii Ceramic Mugs with Biscuit Holder and Spoon Funny Novelty Cat Breakfast Mugs for Girls Friend Kids Men Wife Mum - Brown
HOTUT£9.724.7★469 rev
THE Leonardo Collection Paper Shed Design Cat with Dandelion Mug for Home & Kitchen | Stylish Ceramic Mugs for Tea & Coffee | Lovely Cup Set for Mens Gifts & Birthday Gifts for Women
The Leonardo Collection£6.854.8★57 rev
Angelice Home Black Cat Mug Cute Kitty Ceramic Coffee Mug with Stainless Steel Spoon Novelty Coffee Mug Cup for Cat Lovers Women Girls
Angelice Home£9.384.6★1,069 rev
Newest
by launch dateSomething Different Wholesale White Happy Cat Mug | Cute Ceramic Mug for Cat Lovers | Whimsical Coffee Cup | Feline Gift | 350ml
Something Different Wholesale£7.1913 rev
THE Leonardo Collection Cats Mug Tea and Coffee Mugs for Hot Drinks | Fine China Printed Mugs for Kitchen & Home | Reusable Ceramic Cups for Every Occasion | Birthday Gifts for Women & Men
The Leonardo Collection£7.0965 rev
This Charming Black Cats & Plants Coffee Mug 11 Oz - Cute Design for Cat Lovers and Plant Enthusiasts Owners-Botanical Cup
This Might be Wine£7.794 rev
Sass & Belle Purrfect Cuppa Mug Cute Cat Design Tea or Coffee Cup Gift Sass and Belle Novelty Design Mug for Her Gift for Mum Him Women Tea Lovers
Sass & Belle£7.7812 rev
THE Leonardo Collection Paper Shed Design Cat with Dandelion Mug for Home & Kitchen | Stylish Ceramic Mugs for Tea & Coffee | Lovely Cup Set for Mens Gifts & Birthday Gifts for Women
The Leonardo Collection£6.8557 rev
Trending
90-day click momentumTHE Leonardo Collection Cats Mug Tea and Coffee Mugs for Hot Drinks | Fine China Printed Mugs for Kitchen & Home | Reusable Ceramic Cups for Every Occasion | Birthday Gifts for Women & Men
The Leonardo Collection£7.094.5★
JNSMFC Cute Ceramic Cat CoffeeMug with Lid Kawaii Coffee or Tea Cup Funny Novelty Cat BreakfastMug 300ML (Pink)
JNSMFC£9.914.5★
Sass & Belle Purrfect Cuppa Mug Cute Cat Design Tea or Coffee Cup Gift Sass and Belle Novelty Design Mug for Her Gift for Mum Him Women Tea Lovers
Sass & Belle£7.784.7★
THE Leonardo Collection Paper Shed Design Cat with Dandelion Mug for Home & Kitchen | Stylish Ceramic Mugs for Tea & Coffee | Lovely Cup Set for Mens Gifts & Birthday Gifts for Women
The Leonardo Collection£6.854.8★
The Leonardo Collection Faithful Friends - Set of 2 Cats Design - Fine China Mugs LP73797
The Leonardo Collection£10.914.8★
What buyers say about cat mug
What buyers praise and complain about, mined from review topics.What buyers love
“Fun gift”
“they love them really well-made”
“Great value for money, beautiful”
“good size”
“absolutely adorable colour”
“The lid is useful for keeping the drink warm”
“Great really cute i absolutely love it cleaning is easy just chuck it in the dishwasher the colour is nice”
“Lovely set for my daughter - candle smells lovely”
“Exactly like on the picture”
“The design is clear”
What buyers complain about
“Absolute garbage”
“small”
“however it did not come with the socks which were stated in the description”
“I would not put it in a dishwasher”
“handle broken”
“is clearly fragile”
“Poor quality and durability”
“Cup heavy”
“Cools hot liquid fast”
“It can never be cleaned as it constantly leaks old liquids and looks dirty”
Top return reasons
Common questions
- Is cat mug profitable to sell on Amazon United Kingdom?
- The niche generates £73K/yr across 53 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the cat mug niche?
- 34 brands and 101 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in cat mug?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 0.8%.
- When does demand for cat mug peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.1× the quietest.
- What does it cost to enter the cat mug niche?
- Listings span £6.19–£21.48; the average listing price is £9.86 (sweet spot $15–$100). The average incumbent carries 673 reviews — the moat a new listing must climb.